from youtube:

- created by dr. john pemberton - physician

- 1831 - born in knoxville, ga --> Rome, Georgia.
- practiced thomsonian medicine -> botany + herbalism --> remove toxins
- opens material medica - business
- graduated in pharmacy
- then civil war
- 1865 caught in direct line of war
- morphin was given for pain
- become most famous physician
- addicted to morphine
vin mariana - coca leaves, red wine, heal any ail
- make own version of vin mariana -->pembertons french wine coca
- coca leaves --> stimulant and surpress hunger, thirst, fatigue, pain
-cola nuts -for digestion

- french wine coca - helpd addctions, depression, anxiety and others such as
headache
-failure of french wine is the rising of coca cola
- 1885 atlan announces banning alcohol
- rremoved wine by replacing citric acid, sugar, vanilla, lemon oil, nutmeg,
orange, and etc.
- frank robinson - bookkeeper - suggest the name Coca cola
-1886 sales = 50$
- frank - brillian idea marketing through banner, streetcar placards and store
awnings
- then after marketing, it is a hit
- when he was about to die, he is forced to sell shares of coca
- kept 3rd of shares for charles--son of john
- frank took responsibility by finding right investors
- then, met ASA CANDLER
- ASA was swayed by the company's vision and bought the rights to the cola's name
and formula
- expanded sales to pharmacists and stores
- came up with idea by creating a coupon.
- 7/8/1831-8/16/1888 - dead john stith pemberton
- asa took over and founded coca cola
- expansion to every us state and canada
- failed in europe
- 1899 - joseph whitehead & benjamin thomas - suggest bottled coke
- asa rejected and told the two to do the bottling all they want for just 1 dollar.
- the 2 build operations to bottle coke --> first franchise
- coke comapny created a unique contour bottle
- 1926 - sale of bottled coke is > coke fountain
- 1916 - ASA resign and elected as mayor at atlanda
-1919 for $25M, coke was sold to a group of investors led by Atlanta businessman
E.W
- ernest woodruff --> took it company publicly.
- streamline coke's production process without sacrificing its quality.
-1923-1955- robert woodfruff --> remove tiny amounts of coca leavse
-1929 - metal top open coolers
-1923 - six bottled pack
-1933 - automatic fountain dispenser
- created demand in europe as a fun, refreshing import
- association with many historica and celebratory events
- us olympics, gave 40k bottles of coke
- ww2, every american soldier. acquisition of new products.
-1941, the year the "coke" trademark was first used
- 1945- registered the "coke"
- created modern image of santa clause
- coke is associated to america
- 2nd most recognized behind nike
- before robert retired,
- 1961- introduced sprite and first diet cola
- 1963 - sugar-free tab
- 1960 - purchased minute maid corp. --> eneter the citrus juice market
- 1966 - acquireed Fresca
- 1978 - only company allowed to sell cold packaged beverages in china.
- 1982 - introduced low-calorie sugar-free soft drink diet coke (dati, Diet coca-
cola)
- 1985 - adopted new flavor usinf a formula developed through taste tests
on july revived its original flavour then marketed as Coca-cola Classic.
-1982 - 1989 held a Controlling Interest in Columbia Pictures Industries, Inc.
-1990 - began selling in East germany
- 1993- sell in india
-1992 first bootle made from recycle plastic --> major innovation in industry that
time.
- asia-marketed Qoo children's fruit drink, powerare sports drink, and dasani
bottled water --> during 1990s
- early 200s faced allegations of ilegal soild and water pollution as well as HR
violations
- 2001 United steelworkers of america and International Labor Rights Fund (ILRF)
filed agains COke & bebidas y alimentos and panamerican beverages, claiming that
defendadnts had openly engaged so-called "death squads" to intimidate, torture,
kidnad, murder union officials in Latin America.
- some univ. banned coke products.
-2005 - introduced coca-cola 0, a zero-calorie soft drink with the taste of regular
coke
-2007 - acquired Energy brands, inc. along with ENHANCED WATERS.
---same year -- announce to join the Business leaders initiative on Human RIght, to
develop and implement corporate responses to human rights issues that affect
busines owlrd.