Luisa Maria Ardila

Yuliam Carrillo
Tatiana Peña Rey

D Impact Probability Total

S1 Exclusivity and brand prestige 0.1 3 0.3
S2 Cutting-edge innovation 0.3 1 0.3
S3 Quality and customization of its products 0.2 2 0.4

0.6
O1 Indirect advertising by public figures 0.15 3 0.45
O2 Easy access to international relations 0.24 1 0.24
O3 The young market is opting for traditional watches. 0.18 2 0.36

0.57
 D Impact
W1 Lack of sales promotion of your products and services online 0.2
W2 Limited production, creating a waiting list 0.05
W3 Lack of sense in the impact of climate change 0.15

0.4
T1 Counterfeiting of your products 0.18
T2 Traditional executive design does not engage today's marketplace 0.15
T3 It is being replaced by digital watches with higher technology. 0.1

0.43
Probability Total
1 0.2
3 0.15
2 0.3

1
2 0.36
3 0.45
1 0.1

1
 D Impact
S1 International Reputation 0.1
S2 Sponsorship 0.3
S3 Media Presence 0.2

0.6
O1 Higher anti-doping standards 0.24
O2 Include more Sports 0.15
O3 Improve the channels through which the competition is viewed 0.18

0.57
Probability Total
2 0.2 W1
3 0.9 W2
1 0.2 W3

3 0.72 T1
1 0.15 T2
2 0.36 T3
 D Impact
Drug use problems 0.2
Political 0.05
Perform the event in different parts of the world with very different time zones. 0.15

0.4
Uncontrollable events such as pandemics 0.18
Low visualization of the event 0.15
Pirated products of the Olympic Games 0.1

0.43
Probability Total
1 0.2
2 0.1
3 0.45

1
3 0.54
2 0.3
1 0.1