NAME: M.

UMAIR
ID: CU-1981-2021
CLASSCODE: BSSE-2021B
SUBJECT: SOFTWARE REQUIREMENT ENGINERING
ASSIGNEMENT NO: 03
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REQUIRMENT ANALYSIS OF FACEBOOK:

USING CHECKLIST TECHNIQUE:
1. USER DEMOGRAPHIC:
Who is using platform and what are their
characteristic (age, gender, location etc)?

2. AUDIENCE ENGAGEMENT:
How are users interacting with the platform (likes,
comment, share, etc) and what types of content are they engaging with?

3. AVERTISING EFFECTIVENESS:
How well are Facebook ads performing and which
types of ads are more successful?

4. AD TARGETING:
Are ads reaching the intended audience and what targeting
options are available?
 5. COMPETITOR ANALYSIS:
How is your brand performing compared to
competitors on Facebook?

6. PLATFORM FEATURES:
What features does Facebook offer that can be used to
enhance your brand’s presence on the platform?

7. PAGE MANAGEMENT:
How is your brand’s Facebook page being managed
and what can be done to improve it?

8. ANALYTICS:
How to track your performance and audience engagement in
Facebook?

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