FACEBOOK

DIGITAL MARKETING STRATEGIES AND EFFECTIVENESS

CONTENT MARKETING

EMAIL MARKETING

WEBSITE ANALYTICS

WEBSITE OPTIMIZATION

INFLUENCE MARKETING

WHY ARE THEY EFFECTIVE?

1.Advantage on Utilization of User Data
Since Facebook has approximately 2.96 billion users based
on Statista 2023, the company has access to lots of data and
analytics on consumer attitudes and behaviors, giving them
an advantage in effectively understanding their target
market.
2. Target Marketing Efficiency
As the available data is easy to access and analyze through
business analytics, Facebook finds it faster and easier to
pinpoint rooms for growth in their digital marketing strategies,
making them appeal more to their target market and adapt to
the changes in trends.
3. Mobile Trends
Facebook adapts to the mobile trends that continuously
change, particularly in the new features they modify or
add in their Facebook application. With this, consumers
find the application to be more interesting and
innovative.
4. Customer Engagement
Facebook consistently connects and interacts with the target
market. According to Statistica (2023), they create an average of
5.5 brand posts per week. Thus, customers feel that the company
cares for them and thinks about their needs and wants,
increasing customers trust and customer loyalty.
5. Variety in Features
Facebook offers a lot of features that help people
connect with others around them. Moreover, they also
cater to businesses and various consumers, making
them a versatile platform.
6. Channel for digital marketing itself
Features like Facebook ads, analytics, chatbots, stories,
etc. can be used by other companies and organizations
for digital marketing purposes. Thus, it gives Facebook
an advantage as they can offer help to these groups of
consumers on marketing themselves to the members of
the Facebook community. This is also effective as
Facebook is one of the most used platforms globally.
7. Consumer Psychology
The presence of brand influencers as well as the ability
of consumers to have a voice inside the platform gives a
positive perception on Facebook's reputation. This
makes consumers feel like their voice can be heard
online in Facebook's platform, touching their need for
belongingness and confidence, and increases the
possibility of building trust and strong relationships with
the consumers.


Thank You!
 Sources:
https://www.entrepreneur.com/growing-a-business/8-
reasons-facebook-will-beat-all-other-digital-
marketing/286441
https://www.statista.com/topics/1559/facebook-
marketing/#statisticChapter
https://www.investopedia.com/articles/company-
insights/070216/what-facebooks-advantage-over-
other-social-media-fb.asp