Robles, Maria Veronica L.

DEFINITION EXAMPLES

Public Relations goals ● A general statement ● A luxury company

● Guide that directs such as Burberry can

public relation plan be an example in this

● Used in creating scenario.

numerous objectives ● The relationship

management will help

enhance the

relationship with the

brand and its

suppliers.

Public relations objectives ● It should help with the ● Increases the

impact of awareness involvement of the

and the public action. stakeholders in the

● It emerges from the company of Unilab.

public relation goals. ● Increases the

awareness of

consumers regarding

the effort of the

company regarding

livelihood projects.