Maruti

Suzuki
Corporate
Communica
tion
Strategy
 Leading four-wheeler 1st company in India to
automobile manufacture in mass produce and sell

About the South Asia more than a million cars

company

Annually exports more Maruti Suzuki has 200 odd

than 50,000 cars vendors
Organisation
Hierarchy
Corporate
Communicat
ion Mind
Map
 Employer of choice for Ranked highest in
Corporate automotive engineers
which shows they are
good with employee
customer satisfaction
with after-sales service

Communicat relations

ion at Maruti
Effectively targets values Cordial relations with vendors due
and festivals of Asians in to which they manage to export
their advertisements more than 50,000 cars annually
 • Identify,

PUBLICS
STAKEHOLDERS

ISSUES
• Research • Anticipate
analyze and to identify issues and
manage
Grunig & and manage
important response,
segment
stakeholder media
Repper relations
publics,
help to
plays
important
Model manage
conflict
role
 Stakeholders for Maruti are the employees,
Government, shareholders, vendors and most
importantly the consumers

Maruti’s relationship with its stakeholders is at place

with an efficient team of Corporate Communication
lead by Mr. Puneet Dhawan

Stakeholders Maruti has been named employer of the year for

Automotive engineers and strives to manage
Stage employee relations effectively

The company has a strong distributor network and

enjoys brand loyalty with technology and distribution
centers

Maruti is known to be the best for after sales services

and hence is ranked highest in customer satisfaction
 This stage identifies those shareholders who are
affected by the organisation and who have
recognized that a problem exists

In 2012, stakeholders reproached the company's

management policies regarding the mismanagement
and ignorance of Manesar plant workers' grievances

Impact on the company: Operations stopped for a

Publics Stage month, faced loss, Lack of labor resource, goodwill.
This affected all the stakeholders of Maruti

This was due to lack of communication and

coordination between Labor and HR

This lead to the death of a senior HR executive. As a

result, the plant was suspended and there was a loss
of Rs.75 Crore per day
 This stage focuses on developing solutions to the
various problems

Maruti went on to develop a new recruitment policy

and focused on transparency between the workers and
management

They worked on improving the hygienic conditions at

Issues Stage workplace which in turn reduced employee
dissatisfaction

The responsibility of hiring labor shifted to HR from

contractors

The plant was opened with 300 workers and

terminating the other 500 who were involved in
violence
 Developing positive It is important to identify
relationships with your stakeholders and
stakeholders is a necessity then prioritize them

Key for organizations according to

organizational goals and
situations
Takeaways

The three stage approach of the

model helps to create an effective
public relations strategy