Forge the path to

digital transformation
& innovation

Chief Digital
Officer Programme
40 Weeks | Online

Starts March 23, 2023

Indian industries shifting
towards Digital Transformation

Digital transformation has made its way into the Indian market. Currently,
India has 75 crore smartphone users, more than 80 crore internet users and
has one of the largest customer bases of 4G, gradually shifting to 5G in the
near future.

By 2025, the AI market in India is expected to reach USD 7.8 billion

Between 2020-2026, the Indian industrial IoT market size is projected to

grow at a rate of 15.5%

By 2025, the Indian government aims to create an economic value of

USD 1 trillion through digital economy

The above statistics clearly prove India's foray into large-scale digital
transformation and is expected to rapidly advance in the next decade.
Source: Accelerating India’s digital transformation - The Economic Times
Role of a Chief Digital Officer
Not all industries have the same understanding of digital technology and
digital transformation. In fact, 90% of the industries falling behind in this era
of an extremely competitive market are doing so because of their reluctance
towards digital transformation.
In this day and age of rapid digitalisation, the role of a Chief Digital Officer
(CDO) then becomes extremely crucial. A Chief Digital Officer knows the
importance of digital technologies and ways to use it to create new, or
modify the existing business processes, culture and customer experiences
to meet the changing market requirements. They can strategise and make
the organisation understand the implications of technology and invest in it,
thereby leading to the growth of the organisation. With several years of
experience and an added knowledge of digital technology, they have the
potential to revolutionise the organisation, making it stand out in the market.

The CDO is now a “transformer in chief,” charged with coordinating and

managing comprehensive changes that address everything from updating
how a company works to building out entirely new businesses.
- McKinsey

Less than half of large companies have a Chief Data Officer (CDO).
- Gartner
Overview

As more organisations are leaning towards digital transformation, the

demand for Chief Digital Officer has increased in the job market.
Currently, there are 240+ vacancies for Chief Digital Officer (CDO) roles in
the market, with an average salary ranging from 32 lacs to more than
1 crore.

According to a BCG report, almost 70% of digital transformations fall short

of their objectives and end up failing.
Digital change is critical for any organisation today, but they often overlook
one important factor – People. How to make people overcome organisational
inertia often deep rooted over decades?
Currently, there are HoDs, CXOs who are leading digital transformation
functions within organisations, who know the ins and outs of the industry
and know the benefit of adapting to new technology. However, driving
organisational innovation and change continues to be a challenge.

The Chief Digital Officer Programme by ISB Executive Education is the

first programme of its kind that caters to the Indian market. It is an
all-encompassing certificate programme designed exclusively for digital
leaders who are looking to drive new-age technology adoption and address
digital leadership both at organisational and individual levels.
 Why this Programme?
The Chief Digital Officer Programme is the first of its kind programme to
be launched in India. Here are a few reasons why you should choose this
course:

Digital leadership: This course covers concepts of digital

leadership, digital upgrade, and digital transformation. It will also
01 provide detailed knowledge on structures and processes of digital
transformation and methods of sustaining and strengthening
digital transformation.

Use of technology: Through this programme, the leaders shall

gain a thorough knowledge of technology and its application
02 within the organisation. They will be enabled to become a
strategic partner for key stakeholders and influence them to invest
in the new-age technologies that accelerate digital transformation.

Ranked No.1 in India & No.4 in Asia (Global MBA FT Rankings

2022), the Indian School of Business is a premier business school
backed by globally renowned faculty and research-backed thought
leadership. Additionally, you gain the ISB Executive Alumni status
03 on successful completion of the programme and can join the ISB
Executive Network to become part of the 50K+ community of senior
executives and entrepreneurs across the globe. You will also gain
other executive benefits such as an ISB email ID, newsletters,
invitations to speak, and attend online and virtual events among many
others.
Programme Highlights

160+ 4
Recorded Live Webinars
videos with ISB Faculty

4+
Real Life Case
2
Studies (Apollo 13, Nestlé) Capstone Projects

1
Live webinar/week
2
Electives to
with industry choose from:
Digital Transformation or
practitioners AI Strategies or
Business Transformation

Networking &
Peer-to-peer
Learning

Note: Each elective also has its own additional videos, assignments, quizzes & projects.
Emeritus Insights
Free 1 Year Premium Access to Emeritus Insights
As a learner of this programme, you will get free 1 year premium access to
Emeritus insights- a microlearning platform to help you shape your success.
You can build 50+ in-demand skills from 5000+ bite-sized video lessons
from best-selling books, subject matter experts and Harvard Business
Review. You will also get access to live, engaging sessions with industry
experts on Insights LIVE.

The Wall Street Journal

Complimentary Annual Digital WSJ Membership
As a participant in the programme, you can enjoy a complimentary annual
digital membership to The Wall Street Journal, giving you unlimited access
to award-winning journalism across any device. From business and world
news, to technology and life and arts, WSJ provides ambitious and
fact-based reporting that readers can trust.
Key Takeaways
Learn about the processes and methods to develop a strong
digital-focused culture in an organisation

Assess the impact of disruptive technologies and learn how

organizations can manage impact and achieve benefits.

Use leadership effectively to create and foster a mindset for

innovation in teams & organisations

Learn to accelerate acceptance of digital initiatives &

accelerate the transformation in organisations

Learn to effectively introduce and manage new product

offerings to achieve desired business outcomes

Assess how to build digital capabilities ground up for pushing

forward digital transformation

Understand how to improve persuasion skills for advocating

& advancing digital initiatives

Use key project and change management principles/methods

to utilise in operations to support the team and meet the
strategic objectives of the organisation
Who is this programme for?
ELIGIBILITY: Graduate/Diploma holder with minimum 10 years of work
experience as on March 23, 2023.

This programme will be beneficial for digital transformation leaders who have
decades of experience in their industries and are now looking to drive
new-age innovative digital initiatives in their organisation. They are looking to
effectively lead their teams in making lasting change in organisations & want
to understand how to overcome organisational resistance while creating a
sustainable impact.

Senior Professionals at CXO Levels:

Chief Digital Officer | Chief Information Officer | Chief Transformation Officer |
Chief Information Security Officer | Head Digital Transformation | Vice
President Digital Transformation | Head of Strategy | Vertical Head – Digital
Strategy/ Product Strategy/ Digital / IT / Technology.

Mid to Senior Professionals at pre-CXO Levels:

Digital Transformation Manager | Senior Product Manager | Digital
Transformation Leader | Deputy General Manager | General Manager |
Associate Vice President | Consultant | Senior Consultant.
 Why ISB Executive Education?

#1 50K+ #4
Research Ranking Executive Network Executive Network
in India

Non-Accredited
Institute
Accredited 'Triple crown’ of
institution accreditations from -
EQUIS, AACSB and AMBA.
This is the highest in PG
business education

Curriculum Designed by India’s Designed by a

No.1 Business School non-accredited Institute
Financial Times
No.4 in Asia No ranking
Rankings 2022

Live online webinars with

ISB Faculty & online
sessions by
Industry practitioners

Weekly doubt clearing

sessions
Join the 50000+
ISB Executive Network

Exclusive invitations to
Online and Offline events
by ISB Executive Education

Flexible payment options

ISB Executive Alumni Status
Besides the ISB Executive Network benefits, you also gain the ISB Executive
Alumni status upon completion of 100+ hours of this programme.
Benefits include:

Scope to facilitate as a
ISB Email ID Guest Speaker at
ISB Executive events

ISB Research Tools:

Podcast/Async content,
ISB RCI Research Reports ISB Newsletters
Self-Help Articles, Development with latest updates
Tools & Simulations Instruments

Access to ISB Executive

Preferential pricing with
resources like the ISB
20% discount on
Executive Education support
ISB Executive Education
team, ExecEd Stories, Articles,
Open programmes
Blogs

Learning and Networking Exclusive invitations to

opportunities via Online and Offline events,
ISB Executive Education like Webinars, Conferences,
Network Group on LinkedIn Masterclasses, etc.

Disclaimer: All activities for ISB Executive Education alumni are handled by the Executive Alumni
Engagement Team. Whenever there are any events or webinars held, they will be informing the alumni
community of the same. Events take place yearly basis availability of resources & is subject to change.
Faculty
Anand Nandkumar
Associate Professor, Strategy
Executive Director – SRITNE

Professor Anand Nandkumar is an Associate

Professor of Strategy at the ISB. His research
focuses on high technology industries such
as pharmaceuticals, biotechnology and software, and it falls in between
industrial organisation (IO), economics of technological change and
strategy. He graduated with a PhD in Public Policy and Management, with
a focus in strategy and entrepreneurship from Carnegie Mellon University in
2008. Prior to his PhD, he worked for about 3 years with a startup in the
Silicon Valley and prior to that in New York City with one of the world’s
largest financial services firm. True to his expertise, at the ISB, Professor
Nandkumar teaches Strategic Innovation Management and Strategic
Challenges for Innovation based startups.

Nandu Nandkishore
Adjunct Professor (Practice), Marketing
Professor Nandkishore Doreswamy has been
a Global C suite Executive with over 34 years
of global experience in Leadership
roles across a diverse set of environments in bothemerging and developed
markets, including as Executive Board Director for NESTLÉ in Asia, Ocea-
nia & Africa and as Global CEO for Nestlé Nutrition in charge of markets all
over the world including US, Europe & Latam. Presently he is working as an
Adjunct Professor (Practice) at Indian School of Business and also as a
guest lecturer at London Business School London, UK. Previously he had
worked as a Professor of Practice at ISB.
Faculty
Vishal Karungulam
Group Product Manager – Data and Analytics
Products, Google, Visiting Faculty, ISB
Vishal Karungulam is a visiting faculty to PGP
and Executive Education participants at ISB,
for Software Product Management and Digital
Transformation. He is an alumnus of Harvard
Business School, and currently leads Product Management in India for
Cloud Security at Google. Prior to Google, he was with Microsoft for more
than a decade, where he led envisioning, design, execution and Go to
Market aspects of FarmBeats, a Digital Agriculture offering from Microsoft.
In addition, he also led multiple product launches ranging from Xbox 360,
Kinect, Xbox One, to the latest Surface family of devices specializing in
product development and supply chain technology and operations.

S. Ramnarayan
Professor of Organisational Behavior (Practice)

Professor S. Ramnarayan (Ram) has been a

Practice Professor of Organizational Behavior
at the Indian School of Business for over 15
years. He has spent over three decades in
academia. He has also served as Professor at
the Indian Institute of Management,
Ahmedabad, and visiting faculty at the University of Bamberg, Germany
and at his Alma Mater the Case Western Reserve University. He has carried
out research funded by Ford Foundation, World Bank, Commonwealth
Secretariat, Department for International Development, Human Capital
Leadership Institute, and German Science Foundation.
Programme Pillars
The programme is divided into several modules which are broadly
categorized under 4 pillars. Each of the pillar completion will be followed a
webinar (total of 4 webinars by reputed ISB faculty members)

Introduction to digital innovation, innovation

Pillar 1 strategies required for digital transformation and
Fostering how to execute digital innovation within the
Innovation organisation.
Webinar 1

Pillar 2 Introduction to concepts of leadership within the

Leadership, Business organisation, how to build yourself as a leader, how
Communication to lead a team an organisation and then society.
and Executive Webinar 2
Presence (LBCEP)

Introduction to the concept of digital leadership and

Pillar 3 its importance, structures and processes needed for
Digital digital transformation, and how to maintain and
Leadership (DL) strengthen digital transformation within the
organisation.
Webinar 3

Introduction to digital technology, how to compete

Pillar 4 with value and execute digital strategy with respect to
Digital it and how to lead the management of digital products.
Strategy
Webinar 4
Programme Modules
Pillar 1: Fostering Innovation
Module 1

Introduction to performance of
corporations (Advent of Digital Innovation)
Ä Corporations present performance

Module 2

Innovation Strategy to address digital

disruption
Ä Organising portfolios for digital innovation

Module 3

Organisation structure for digital transformation

Ä Search models and structural levers to
spur digital innovation
Ä Case: USA today

Module 4

Mindsets for innovation

Ä Fixed versus growth mindsets
Ä Incentivising digital experiments

Module 5

Making Digital Innovation Happen

Ä Four Models of Corporate Entrepreneurship
 Module 6

Leadership of Innovation
Ä Rolesof senior leadership for enabling innovation
Ä How leaders at all levels can advance an
organisation’s innovation agenda

Modules,sub-modules & capstone are indicative only, and the suggested time and
sequence may be dropped,modified or adapted to fit the total programme hours.

Pillar 2: Leadership, Business Communication

and Executive Presence
Module 7
Leading Myself
Ä Leadership in times of disruption
Ä Attitude vs aptitude
Ä Leadership charisma and executive presence
Ä 5 levels of leadership
Ä Why should anyone be led by you?

Module 8
Leading teams
Ä Why and how to influence skills beyond hierarchies
Ä Managing politics
Ä Story-telling (e.g. The Nestlé case)
Ä Creating diverse teams
Ä How to build psychological safety

Module 9

Leading organisations
Ä Analyse case studies (e.g. Apollo 13)
Ä Taking ownership through leadership
Ä The first 100 days
Ä Crafting culture (e.g. The Nestlé Phillippines case)

Module 10

Crisis Management
Ä CrisisManagement skills and BCP, simulations
Ä Ten rules of crisis management with examples
from the faculty's career
 Module 11

Leading Societies
Ä Ethics and the purpose of business
Ä Crafting a tool kit to help us navigate the trade-offs

Module 12
Leading through ESG Challenge
Ä The emerging ESG challenge
- Social inclusion
- Governance: Role modelling as a manager and
as a corporate
Ä Environment and sustainability
Ä Strategies & Leadership

Module 13

Mini Capstone

Modules,sub-modules & capstone are indicative only, and the suggested time and
sequence may be dropped,modified or adapted to fit the total programme hours.

Pillar 3: Digital Leadership

Introduction to Digital Leadership Module 14
Ä Difference between Digital Upgrade and
Digital Transformation
Ä Need to focus on both Digital and Transformation
Ä Challenges of digitalisation and need for leadership
Ä Crafting a compelling digital vision and aligning the
top team
Ä Building a coalition of believers

Module 15
Energising the Organisation
Ä Influencingkey stakeholders
Ä Constructive approaches to multiple perspectives
Ä Energising people
Ä Communicating effectively
Ä Handling difficult conversations
Ä Giving voice to employees: Psychological Safety
 Module 16
Structures and Processes for
Digital Transformation
Ä Buildingthe right structure and processes
Ä Collaborating across – status, knowledge,
geographical boundaries to create value
Ä Guidelines for effective execution
Module 17

Build Digital Capabilities for Digital Transformation

Ä Staffing for digital transformation
Ä Facilitation of learning through actions and reflections
Ä Development of effective IT–Business Relationships

Module 18
Sustaining and Strengthening
the Digital Transformation
Ä Measuring, monitoring, and iterating to
strengthen digitalisation
Ä Aligning incentives and rewards to reinforce
digital behaviours
Ä Developing digital mindsets
Module 19

Module 20 Case study

Capstone
2 weeks

Modules,sub-modules & capstone are indicative only, and the suggested time and
sequence may be dropped,modified or adapted to fit the total programme hours.

Pillar 4: Digital Strategy

Module 21

Introduction to Digital World

Ä Digital Industrial Revolution
Ä Lessons from Industrial Revolution
Ä Digital Disruption and Opportunity
 Module 22
Getting Ready for Digital Age
Ä What are the keys to effective strategy in a digital age?
Ä From Threat to Opportunity
Ä Industry Value Chain
Ä Understanding AI
Ä Digital Transformation

Module 23
Follow the Value
Ä Prioritizing
digital opportunities
Ä Emergence of sharing economy
Ä Value creation and Value Capture
Ä B2B value creation
Ä Willingness-to-pay
Ä Social value

Competing with Value and

Executing Digital Strategy Module 24
Ä Achieving product-market fit with a compelling
value proposition
Ä Value Capture
Ä Blue Ocean Strategy
Ä Support Functions in a digital age
Ä How to execute on your digital strategy?
Ä Strategic agility
Ä Data Culture

Module 25
Managing Digital Products
Ä Managing products as a business
Ä Product strategy in start-ups
Ä Product strategy in professional services companies
Ä Manage, launch and monetize digital and
SAAS products
Module 26

Business Models
Ä Definition
and Importance of business models
Ä Freemium, Software as a Service (SaaS),
and marketplace models
Ä How to choose the right business model

Modules,sub-modules & capstone are indicative only, and the suggested time and
sequence may be dropped,modified or adapted to fit the total programme hours.
Elective Module:
AI Strategies for Business Transformation

Module
An Overview
01
Module
AI Technologies
02
Module
Detailed Use Cases of AI Technologies (Live Webinar)
03
Module
AI and Managerial Trade-offs
04
Module
Setting-up Stage for AI-led Business Transformation
05
Module
Addressing Implementation Challenges
06
Module
Business Models for AI-led Businesses I
07
Module
Business Models for AI-led Businesses II
08
Module
Leadership in the Age of AI (Part 1)
09
Module
Leadership in the Age of AI II
10
Module
Ethics, Privacy, Regulations in AI
11
 Elective Module: Digital Transformation
Module
Technology-Enabled Disruptions
01
Module
Technology-Enabled Business Models: Platform Model
02
Module
Technology-Enabled Business Models: Merchant
03 Models and Sharing Economy

Module
Identifying Opportunities for Innovation/Digitalisation
04
Module
Digital Transformation: Implementation Frameworks/Strategies
05
Module
Designing Information Capabilities for Competitive Advantage
06
Module
Social Networks and Enterprise 2.0
07
Module
Future Disruptions and Opportunities
08
Module
Technology Bootcamp: Advanced Data Analytics and AI/ML
09
Module
Technology Bootcamp: Social Computing
10
Module
Technology Bootcamp: Blockchain
11
Module Capstone Project: Applying Digital Transformation in
12&13 the Real-World Scenario
Certificate
Upon successfully completing the programme with a minimum 70%
score, you will be awarded a certificate by ISB Executive Education.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of
ISB Executive Education.
Payment Schedule
ELIGIBILITY: Graduate/Diploma holder with minimum 10 years
of work experience as on March 23, 2023.

DURATION: 40 Weeks (10-12 hours a week)

PROGRAMME START DATE: March 23, 2023

PROGRAMME FEE: INR 6,00,000 + GST

Particulars Date Amount

Within 7 days
Booking Amount INR 75,000 + GST
from selection
Instalment 1 20 April 2023 INR 75,000 + GST
Instalment 2 20 May 2023 INR 75,000 + GST

Instalment 3 20 June 2023 INR 75,000 + GST

Instalment 4 20 July 2023 INR 75,000 + GST
Instalment 5 20 August 2023 INR 75,000 + GST

Instalment 6 20 September 2023 INR 75,000 + GST

Instalment 7 20 October 2023 INR 75,000 + GST

Rounds Date Amount

Round 1 25 January 2023 INR 1,500 + GST

Round 2 15 February 2023 INR 2,500 + GST

Round 3 06 March 2023 INR 3,000 + GST

Round 4 22 March 2023 INR 3,500 + GST

About

The Indian School of Business (ISB) evolved from the need for a world-class
business school in Asia. ISB is committed to creating business leaders
through its innovative programmes, outstanding faculty, and thought
leadership. It has gained the unique distinction of receiving accreditation
from the Association of MBAs (AMBA), making it the 100th School in the
world to achieve the ‘triple crown’ of accreditations from AMBA, EFMD
Quality Improvement System (EQUIS), and the Association to Advance
Collegiate Schools of Business (AACSB). Accreditation from AMBA
represents the highest standard of achievement in postgraduate business
education. ISB Executive Education designs programmes for professionals
providing timely learning interventions that help them enhance their
capabilities through specific skill sets and progress in their careers, while
positively impacting the organisations they operate in. Through innovative
programmes, outstanding faculty, and though leadership, ISB Executive
Education is committed to creating future-ready leaders.

ISB Executive Education is collaborating with online education provider,

Emeritus, to offer a portfolio of high-impact online programmes. Working
with Emeritus gives ISB Executive Education the advantage of broadening
its access beyond their on-campus offerings in a collaborative and
engaging format that stays true to the quality of ISB Executive Education.
Emeritus’ approach to learning is built on a cohort-based design to
maximise peer-to-peer sharing and includes video lectures with world-class
faculty and hands-on project-based learning. More than 250,000 students
from over 160 countries have benefitted professionally from Emeritus’
programmes.
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