Marketing Plan

I. Product / Service to Sell

 Product Description
 Product Benefit

II. Target Market

 Summary (Target Market Demographics)
 Area Coverage (Geographic)
 Consumer/ Customer (Psychographic/Behavioral)

III. Demand and Supply Analysis

 Every marketer is tasked to create a demand data. Conduct a survey to learn
more about the demand of your offering.
 Conduct research on the different markets available where your product is sold.

IV. Projected sales

 From the survey and research that you’ve conducted, create a projection of the
number of units you will produce to be sold.
 Create a table stating the total sales volume units and the amount you will earn in
pesos.

V. Marketing Programs and Strategies (Integrated Marketing Communications

“Big Idea” – The overarching or dominant theme or copy/visual gimmick/device to be

used in the campaign.
Cost: Ad size/commercial length, production costs, media costs
Cost efficiency against target audiences.

VI. Price
 Create a simple costing of the product and find the mark-up percentage
 Use the pricing tools that were discussed on the lecture.

VI. Sales Promotion

Sales Promotion Consumer: Price-off deals, coupons, refunds/rebates, sampling,

contests and sweepstakes, premiums, ad specialties, continuity/loyalty programs Trade:
Point-of-purchase, dealer kits, trade incentives/deals, contests, trade
shows/exhibits/special events. Sales staff support: sales aids, audio- visuals, training.
Direct Marketing/Response Direct mail, catalogs, online, tele- marketing, direct
response ads, infomercials Public Relations Publicity, events, sponsorships, speeches,
cause-related marketing (philanthropy), publications, tours, web sites. VI.

V. Implementation
 Create a marketing time table for each month