Executive Summary:

Lassi is a regional name for buttermilk, the traditional dahi-based drink in the Indian
subcontinent. Lassi is a blend of yogurt, water, spices and sometimes fruit. Salty lassi is
similar to doogh, while modern sweet lassi is like milkshakes. In Bangladesh, lassi is
pronounced as ‘lachchhi’. Sweet lassi is mostly eaten by Bangladeshi people. They serve it in
regular sized glasses. It is usually made of sweet yoghurt.
Many shops sell lassi in Bangladesh, but few match the authentic taste of Lassi. One of the
most popular and liked lassi in the country is Beauty Lassi of Old Dhaka.
we chose Malaysia, there is a huge demand for Bangladeshi LASSI in their market.

ENTRY MODE:
Entry method is a contractual arrangement that enables an organization to pursue its product
market strategy in the host nation either through marketing-only activities or manufacturing
and marketing operations carried out in the host nation either independently or jointly with
others.
Before selecting to expand its activities beyond its home market, a firm must decide what
kind of operation it will use to join the global market. It is difficult for a corporation to
provide continued market service without a well-thought-out entrance strategy.
Additionally, picking the best entry mode strategy will have a long-term effect on the
company's global operations. Bangladesh has the capacity to provide the large Lacchi
demand. thus our entrance approach will be exporting. Direct export means shipping goods
directly to consumers who are interested in buying them. In charge of collecting payments,
coordinating deliveries, and doing market research. Manage the organization of shipping,
worldwide distribution, market research, and bills. Exports remain direct since there are still
middlemen, but they are clients because of the market they are trying to reach. Among the
most significant clients of direct export businesses are importers, wholesalers, distributors,
retailers, government procurement agencies, and consumers. Organization can control all
facility-based manufacturing processes and avoid risks associated with overseas production
and political instability in overseas markets.
Normally, exporting is the quickest way to enter a worldwide market. The advantage of this
entry strategy is that it saves the business the expense of establishing operations in a foreign
nation.
Bangladesh can create a strong ground by exporting LACCHI in the foreign market. By
following direct export system, the firm will not have to depend on the export partners. Good
quality product offered at a comparatively lower price will enhance the reputation in the
international market. Direct export can be difficult and risky if the target market has distinct
legislation, legal, cultural systems, or company paths, as well as a lack of experience in
international trading. Organizations should consider the following disadvantages:.

Need to invest heavily in market intelligence research and marketing strategy preparation.
Lack of export skills and experience leads to expensive errors.
CONCLUSION
Lassi improves our health in a variety of ways. The beneficial bacteria and essential nutrients
in lassi help to heal the stomach and enhance digestive health. Additionally, lassi is soothing
and cooling, protecting you from nausea and sunstroke. Additionally, the presence of
nutritious protein promotes bone mineral density improvement and muscular growth. Lassi
contains probiotics for easing bowel movements and aiding digestion. It also contains healthy
bacteria and probiotics which reduce bloating and inflammation- two main contributors to
weight loss. Low-fat curds help in weight loss too and help boost our immunity by helping
boost our immune system.