Basic to business &

THE digital world

By Karen Chinouriri
 ABOUT ME

PERSONAL SKILLS

LIST OF ACTIVITY 1

CONTENTS CHARACTERISTICS OF A GREAT PITCH

BASIC TO BUSINESS

THE DIGITAL WORLD

EXTRA NUGGETS

CONTACT
introduction
ABOUT ME
I am a lover of life and loads of money. A wife to
the most supportive husband ever, a daughter-in-
law and daughter to loving parents

I am Degree holder from CUT and I have attained

a few diplomas in Digital Marketing.

I create content for myself with almost 10k

followers on tiktok and about 2k on Facebook.
I manage people's business social media pages
and I make sure they are on top of their game.
Karen Chinouriri
Who are you? Graphic Designer/ Content Creator
 personal
SKILLS
Graphic Designing Web Designing

Photography Content Creation

Activity 1
PITCH ME!
3 volunteers to come and pitch their business

A business pitch is a presentation of a business idea to a group of

people who can help turn your idea into a reality. You can pitch to:
Investors who can help fund your idea. Potential customers who will
pay for your product or service.
Characteristics of a great PITCH

P- Problem solver (Show how you have a solution

that works)
I- Inspire an action (Have an end goal in mind
that you're leading them to)
T- Tailor it to the audience.
C- Concise (be quick and to the point)
H- Heart (Be passionate!)
 01 Marketing and branding
Understanding marketing and branding processes
can be beneficial to developing an effective customer
base. Both departments are crucial components that
educate people about a business and persuade them
to buy products or services. One of the most effective
ways to understand marketing is to learn the steps in
a customer's decision-making process and how those

10Basics to
steps relate to basic marketing techniques. You can
then develop your own marketing techniques by
targeting certain steps.

BUSINESS 02 Financial Management

It's often essential for companies to understand how to

and how to Implment them

manage business finances. In the early stages of a business, a
large part of this management entails attaining startup costs.
Whether it's through a loan, crowdfunding, grants, investors or
an owner's money, it's important for prospective owners to
maintain detailed records of how they attained their
financing. It's also important to have a strategy for how to use
the attained funds and develop cash flow prediction
 03 Accounting
Accounting differs slightly from financial management because it
focuses more on regular expenses and income involved with a
business. Learning the fundamentals of accounting entails
learning about the records businesses need to maintain and how
to keep them. If an owner operates a small business, they may be
able to accomplish this kind of accounting with a basic
spreadsheet and a method for organizing receipts and other
forms. It may also be helpful to research accounting software for

10Basics to
small businesses. Larger companies often employ entire
accounting departments.

04 Strategic management

BUSINESS It's important for companies to have and execute a business

strategy. In the early stages of a company, this largely entails

and how to Implment them
creating a business plan, which usually contains business
goals and plans for achieving them. Strategic management
remains important through all stages of a business, as it also
involves updating goals and improving the plans for meeting
those goals.
 05 Research and development

Many products or services require research and development

both before and after their creation. Before you begin selling a
product or service, this process may include researching its
market and competition and developing your particular version.
It's important to continue conducting research so you can find
new ways to improve your product and remain competitive.
Understanding how research and development work can be vital
for anyone wanting to ensure success within their business.

10Basics to
06 Strategic management

BUSINESS It's important for companies to have and execute a business

strategy. In the early stages of a company, this largely entails

and how to Implment them
creating a business plan, which usually contains business
goals and plans for achieving them. Strategic management
remains important through all stages of a business, as it also
involves updating goals and improving the plans for meeting
those goals.
 07 Legal considerations
It's also important to understand the legal considerations
regarding a specific business. This can include deciding on the
appropriate legal business structure, pursuing necessary licenses
and adhering to relevant regulations. It can also include
understanding contracts you might enter, such as ones with
employees, vendors or freelancers. Consider learning about
relevant business legalities by consulting with a lawyer, talking to

10Basics to
someone with experience in your business area or conducting
your own research.

08 Vendor management
BUSINESS If your business collaborates with external vendors, it's
important to understand how to work with them. External

and how to Implment them
vendors may include a farm that supplies ingredients for a
restaurant, a printing service that creates business cards,
letterhead and brochures or a courier service that ships
products. Sometimes, you might use an external vendor only
once for a special occasion, but others you might use more
regularly. Consider learning about how to choose a vendor,
associated costs, potential contract terms and how to build a
successful long-term relationship with vendors.
 09 Negotiating
Negotiating can be an important skill for many business
situations. For example, you might negotiate with a vendor for a
deal on bulk purchases or develop a contract with a freelancer.
Some small businesses negotiate trades on services, such as a
small catering business supplying a marketing business with
catering for a work event in exchange for marketing services.
Being able to negotiate effectively can help ensure an outcome

10Basics to
that's fair and beneficial for all parties involved.

BUSINESS 10 Networking

Networking can be a beneficial skill to possess in the business

and how to Implment them
industry. By learning how to network in your industry or with
other business professionals, you can find many opportunities
to improve a business. For example, networking can lead to
your contacts recommending your product or services to new
customers and clients. It may also lead to opportunities to
work with new vendors, attend events and meet more
experienced professionals who can advise you.
THE DIGITAL WORLD
The digital world is the availability and use of digital tools to
communicate on the Internet, digital devices, smart devices
and other technologies.

General social media statistics

Social media usage statistics
Over 4.74 billion people across the world use social media
In 2022, the number of social media users increased by
4.2%
Over 75% of the world’s population aged 13+ uses social
media
Over 93% of internet users are social media users

How many of you are using social media for your ?

Which platforms are you using?
How many followers do you have on each page?
What share of that percentage do you have?

importance of using
social media as a
BUSINESS
Social media is an effective way to reach new audiences
with engaging content
Social media can help you engage with your customers and find
out what people are saying about your business.
You can also use social media for advertising, promotional
giveaways and mobile applications
attract customers, get customer
feedback and build customer loyalty
increase your market reach, including
international markets
do market research and reduce
marketing costs
increase revenue by building customer
networks and advertising
develop your brand
exchange ideas to improve the way you
do business
recruit skilled staff, for example through
job networking sites like LinkedIn
increase traffic to your website and
improve its search engine ranking
keep an eye on your competitors.
 Using TikTok for small businesses is the best bet to
grow your online presence and gain more views and
engagement by creating creative videos.

Social Media
Using Instagram for business can drive brand
awareness, boost sales, and build and track audience
engagement. It's an excellent way to find customers
Platforms for you where they're already spending time. It can also
provide valuable audience insights to use with all your

BUSINESS
marketing plan strategies.
A website can help small businesses increase
flexibility, control, branding and credibility.
A LinkedIn page can help your business find and
recruit top talent. To make the most of LinkedIn, share
and create posts that are relevant to your followers
and build sponsored ads to further promote your
brand and products.
Building a Facebook page for your business is a great
way to engage with current and potential customers.
It allows you to target specific audiences and
advertise to them in a cost-efficient way.
 Identify your audience
After you’ve outlined your goals, you need to outline your target audience.
Pro-tip: “everyone” is not an audience.
Maybe it’s prospective customers. Perhaps it’s industry players and

How to build your social

influencers. Either way, breaking down your audience will help you figure out
the following:
Which social media sites you’re active on

media platforms for your Your posting schedule

The type of content you publish
Your brand’s voice

BUSINESS
The information in your profiles
Many brands spin their wheels because they don’t post content that speaks to
a defined audience. Spend some time looking at your audience personas,
understanding what their challenges are and what brands they already love via
social. This sort of competitive analysis can help you understand how your
own social media presence can stand out from the crowd.
Be human
One of the worst mistakes to make on social media is coming off as the
faceless corporation with zero personality. In the modern age of transparency,
people want to get to know your company on a more personal level.
Many brands today crack jokes and aren’t afraid to talk to their followers like
they would their friends. Whereas brands were once lambasted for coming off
like robots, a human social media presence has become an expectation among
many followers.
Seek relationships, not just followers
We can debate all day whether or not your follower count is a vanity metric.
That said, having 100 followers who regularly engage with you and your
content are infinitely more valuable than 10,000 that ignore you.
 Focus on helping over selling
Although social selling is indeed on the rise, rarely should your social media
presence be about the “hard sell.”

How to build your social

Have a monthly calendar

When in doubt, get visual

media platforms for your No matter where you’re posting, photo and video content are totally killing it right
now.
Instagram’s image-based platform is exploding.

BUSINESS
Facebook notes that Live videos get six times the engagement versus any other
type of content.
And for those looking for more Twitter followers, graphics and videos get way more
shares than text-based posts.

Make your presence known

Create content people actually want to see
Stay active
Piggyback on what’s trending

Don’t be afraid to pay

Like it or not, social media at large isn’t the totally “free” channel it once was. While there’s
still plenty that can be done organically, Facebook’s updated algorithm and new business
features being rolled out Instagram signal a clear need for businesses to experiment with ads.
It’s not just ads that deserve your attention, though. Looking at the recent boom of influencer
marketing, paid relationships among social movers and shakers is becoming more and more
common.
The good news is that both social ads and influencer marketing can have an insane ROI.
Between laser-targeting on Facebook or tapping into hyper-engaged influencer audiences, a
paid strategy certainly has its time and place depending on your business’ social goals.
 Promoting your business on social media can start
from as little as dollar a day going up.
Networking is the key to a successful business.
Be professional your business is going somewhere.
Have an invoice book.
Have a social media presence

Extra NETWORK

NUGGETS Activity 2: Pitch your business

THANKS +263 783 425 386

FOR YOUR Karen Nyaradzo Kaseke Chinouriri

ATTENTION Karen Kaseke