Product:

 In the case of a Service, it is intangible in nature which the customer must experience.
 In the case of OYO, it is the experience of staying in a hotel room which offers a
judgement free, Hassle free, economical stay for a wide range of customers from
unmarried couples to day guests to leisure.
 It entails a standardized product experience for the general masses.
 It uses a hospitality version Uber-model where OYO acts as an aggregator and does not
have inventory/minimal real estate holdings.
 The various parameters in which we can judge the product quality of OYO are the quality
of the rooms, service, ease of booking a room, reasonable tariffs relative to competition
and the locational advantage it offers.
 The essence that the ad communicates is the USP of the product is that one can stay at
OYO without any judgement at a reasonable price.
 OYO offers multiple products across socio-economic segments for example like
Townhouse for millennials to silver key for corporates.

PROCESS
 Oyo Creates tie-ups with hotels.
 Customer can book using the app or website.
 Oyo Classifies hotels based on price, location and rating making it easier for customers to
choose as per their convenience. Confirmation mail and SMS is sent after successful
booking.
 Digital partnerships in social media with influencers.