A

SYNOPSIS ON

[SOCIAL MEDIA INFLUENCER MARKETING]

Social media is a good platform for homegrown brands to

reach customer through influencer marketing

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILMENT OF THE DEGREE OF

BACHELORS IN BUSINESS ADMINISTRATION (BBA)

IN

HOSPITALITY AND FACILITIES MANAGEMENT (HFM)

UNDER THE FACULTY OF MANAGEMENT

UNDER THE GUIDANCE OF

PROFESSOR – MRS NEHA SAXENA

SUBMITTED BY

Student Name

ROLL NO : 19601
 YOU’RE TITLE
Social media is a good platform for homegrown brands to reach
customer through influencer marketing

OBJECTIVES

1. To know What strategy brands, use to influence their customer on social

media
2. To study How influencers build bond with social media channels
3. To study What are different niche which are profitable to Instagram
4. How influencer target to new customer through social media and
maintain customer relation

SYNOPSIS

WHAT IS YOUR RESEARCH ABOUT?

My research is all about finding that. in this 21st century people mostly people
from age of 16 to 35 years are addicted to the social media and like Instagram
and face book .as Instagram is one of the top marketing channels today and
everyone is looking to tap in this platform so influencer marketing is also a
growing business . this research will include how influencer marketing
company’s work and promote various product on social media channels how
they collaborate with influencer and reach out to customer what strategies
they use ,how this helps to grow business

SIGNIFICANCE OR IMPORTANCE OF YOUR STUDY/ RESEARCH ?

This research will clarify some important factors related to social media and
and influencer marketing through it are as follows

Nowadays due to this pandemic situation people are more in social media
some of them invest, earn money, face some crises [loss] etc so this research
will help us to know how actually these influencers work with social media

they are important part of this information network because of them we get to
know about new products, new developments. unlike advertainments that are
designed to inform ,the information that comes from individual influencers is
organic and trusted

most of the marketers believe that influencer marketing campaigns help them
reach out to a more targeted audience

it has higher ROI through influencer marketing than traditional forms of

marketing such as TV radio and desktop ads

here are some fashion influencers

1) Komal Pandey (Instagram)

2) Ankita Chaturvedi (you tube)
3) Santoshi Shetty (Instagram)
4) Renne aka gothamista (you tube) skin products
5) Aashna shroff (Instagram)