3/14/2022

From: Vincent Ian Baybay

To:
Mr. Mark Eagleson
Vice President
Trotter, Inc.
Sta. Mesa, Manila

Dear Mr. Eagleson:

Good day!
I am writing this letter because I am glad that I have been chosen to take part in this
survey and as global connectivity soars, generational shifts could come to play a more
important role in setting behavior than socioeconomic differences do. As a consumer I
am more likely to buy sustainable, high-quality, products. I value personalized products
and are often drawn to brands that share their point of view on political issues.
However, the difficult part as a consumer is that it isn’t just one factor that I look to for
buying a product, but this includes the material used, the country of origin, the very
packaging of and more. Leading companies have constantly improved its existing
products and focused on developing new products. Consumer behavior and habit
analysis has emerged as an important tool to understand your customers. By looking
into consumer psychology and the forces behind customer buying behavior, your
companies can craft new products, marketing campaigns and increase profitability. With
this, I want to express my enthusiasm for being part of this survey and maybe you can
consider me again in the future.
Thank you very much!

Sincerely,
Vincent Ian Baybay
Student