Tourism in Southeast Asia has expanded rapidly in recent years and is likely to continue to grow over the

present decade. The region has a tropical climate and an abundance of high-quality beaches with
diverse marine and land life. These natural features have proved to be excellent recreational resources
which have allowed beach holidays to become a major element of the region’s tourism product,
attracting both international and domestic visitors. Many beach resorts have been developed in the past
and now ambitious plans are being made, in a number of countries, to add new destinations. In the past,
beach resort development has been characterized by careful attention to planning and design for
individual hotel projects but with little effective control of overall resort growth. A typical pattern has
been the construction of a first hotel at a new destination which, if successful in attracting tourists, is
followed by the construction of more accommodation. This is primarily a serial development process of
adding major resort facilities in an ad hoc manner. This lussez-faire process to development of
destinations has resulted in poor overall control of resort growth. Planning for the growth of resorts has
been largely non-existent. Where plans have been prepared, these have generally not been followed. A
direct result of a lack of direction and regulation of resort growth has been the proliferation of
environmental and social problems, poor infrastructure provision and deteriorating resort ambience as
these destinations sprawl in an uncontrolled manner. Pattaya, Thailand, is typical of unplanned beach
resort development (Figure 1). Pattaya is a little over two hours by road from the capital, Bangkok, and
has grown rapidly from a total of about 400 hotel rooms in 1970 to over 22 000 rooms in 1990. With the
erection of hotels came the expansion of non-hotel commerce and the migration of many people from
other parts of Thailand to the resort in search of jobs in tourism. Despite major planning studies, the
resort has evolved in an almost totally unplanned manner. Now the seas are heavily polluted; the
natural resort ambience is almost totally destroyed; the built form is dominated by garish and conflicting
architectural styles; and commercialism dominates significant beach-front areas. For many, Pattaya has

https://www.sciencedirect.com/sdfe/pdf/download/eid/1-s2.0-026483779290044W/first-page-pdf
In Malaysian Eleventh Plan 2016-2020, tourism is one of the service sectors given priority by the government.
It is claimed that the increase in tourist arrivals help to support the deficit reduction in service sector by
contributing to the growth of the nation. Furthermore, the quick growth of tourism in Southeast Asia, as a
result of amongst others attractive sandy beaches and nature, beach resorts have been on the receiving end of
attention and focus by the tourists. However, prior studies claimed that these resorts were not properly
managed and further actions need to be taken to ensure its sustainability. Thus, this case study aims to examine
performance management of a beach resort in ensuring its sustainability. Specifically, this study explores the
cost saving strategies adopted by this resort through its 25 years of operation. This resort is located on an
island in Terengganu. The resort owner and employees were interviewed. The interview results appear to
indicate that various strategies were implemented by the resort to manage their performance and ensure its
sustainability in the business. Family members hold important positions in the resort to ensure the smooth
running of the operation. Cost saving activities and smart business arrangements were made with suppliers to
reduce its outflows.

https://www.sciencepubco.com/index.php/ijet/article/view/13319