MATT GRAY

@matt_gray_

9 slides I've used to generate $9M in revenue (steal these):

1,247 Retweets 30 Quote Tweets 7,077 Likes

Set the Tone

We use the following 4 steps to deliver outstanding results

at Herb:

• Attract

• Convert

• Engage

• Report

Here is some inspiration:

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Traction

80% of copywriting is your hook.

80% of sales is your traction.

Get their attention.

Show them you're the shit.

Steal mine:
Quick Summary

Show them why they should care.

Make 3 obvious statements that make their heads nod.

• Yes, we're the #1 in cannabis marketing

• Yes, we have real and trackable results

• Yes, 94% of brands recommend @herbworthy

Yes, we're the real deal.

Proven Process

Keep it simple.

Showcase your proven process for success.

Show a visualization of the 3-7 steps.

Lesson: Work with us and win.

Own a Category

If you don't own a category, invent one.

What 4 things make you the category king?

Here is what sets us apart:

Show. Don't Tell.

Pictures speak louder than words.

Slap them with some banging images.

It's time to get them drooling.

Have an Obvious Unfair Advantage

The customer is always looking for a reason not to buy.

Smack those excuses to the ground. And bury them.

This is your mic drop moment

The sale is yours.

Close it.
Clear Next Steps

Confusion breeds anxiety.

Anxiety causes people to close their wallets.

Foster trust by having clear and concise next steps.

Customer service is the new marketing.

Show people you have your shit together.

Social Proof

@herbworthy is trusted by the most ambitious teams.

We work hard for these brands and deliver incredible

results.

The dominant force that drives human action is the

unconscious need for social proof.

Leverage it.
 MATT GRAY

@matt_gray_

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