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SALES POSTER & PITCH

WHAT ARE SALES

PROCESS OF SELLING A PRODUCT OR A GOOD

PARTIES : SELLER & BUYER

DIFFERENT APPROACHES: B TO B, B TO C

STEPS: QUALIFICATION, COMMUNICATION, OFFER,


NEGOTIATION, CLOSING DEAL

SALES IN HOTELS

7 P's of sales:
Product
Main Functions: Pricing
Strategy, budget and objectives Place
Visiting the target clients Promotion
Assist to fairs and trips Physical evidence
Important accounts of the markets People
Weekly meetings Processes

IMPORTANCE

Directly related to the profitability of the business

Maximize hotel's revenue through plans and strategies

STRATEGIES

Respond to industry trends


Attractive direct booking channel (website)
Use SEO and SEM
Respond quickly to reviews, messages
Target the right clients through the correct channels
Social media (update clients, collaborate w/ influencers)
Showcase the hotel
Offer personalized deals and packages
Upselling ideas (Early check-in/late check-out)

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