lo SPEAR Rav Open OWES [WPTRRD we 09 JUNTA Faculty of Business Studies Course Code: B120 Course : An Introduction to Business Studies Final Examination - Set 1 2013-2014 / Second Semester Monday 9 - 6 - 2014 Number of Exam Pages: 2 (including this cover sheet) Time Allowed: 3 hours Instructions: Please Read the Following Instructions ‘This final exam will be marked out of 100 marks and is worth 50% of the total mark of the B120 course. This exam consists of five essay questions. Students are required to answer FOUR out of the five questions. Each question is worth 25 marks. Students are expected to refer to course materials and to spend more time and effort on critical analysis, using diagrams, illustrations, and practical examples from their own experience, where applicable. When a student selects a question from the list of exam questions, a student must answer ALL parts of the questi Students should write their answers in the answer booklets provided and they should start each answer to each question on a new page. Students should make sure that they have written their name their personal identification number on the answer booklet. Students should keep the organization of the exam paper neat, use good English, and write clearly using good handwriting and avoid cross through. Any work crossed through will not be marked. Keep in mind that any form of cheating will not be tolerated and will subject you to AOU Cheating Policy. Page 1 of 2 Course Code: B120 2013 —2014 / Second SemesterAnswer ONLY FOUR questions out of the following: Question One: ( 25 marks } (Expected time to complete the answer ~ 40 minutes) One of the aims and objectives of Book Three “An Introduction to Accounting and finance in Business’ is to give students a good grounding in the fundamental terms, concepts, and concems of accounting and finance in business. Accordingly define the followings concepts and terms: a, Accounting. (8 marks) b. Balance sheet. (9 marks) c. Budget. (8 marks) Question Two: ( 25 marks } (Expected time to complete the answer ~ 40 minutes). Elaborate on what “income statement” means? (5 marks), explain its main components (16 marks), and explain the difference between gross profit and net profit (4 marks). Question Three: (25 marks ) (Expected time to complete the answer ~ 40 minutes). a. Explain the Product Life Cycle (5 marks) and support your answer by drawing it (5 marks) b. There are three main approaches to setting prices. Explain briefly these approaches. (15 marks) Question Four: (25 marks ) (Expected time to complete the answer — 40 minutes) Elaborate briefly on the four Ps of Marketing Mix. (25 marks) Question Five: (25 marks ) (Expected time to complete the answer — 40 minutes). Define the term “globalization” (8 marks) and discuss the main advantages (8.5 marks) and disadvantages of globalization (8.5 marks). (GEES PPO ns 09 JUN TO 8 End of Questions Page 2 of 2 Course Code: B120 2013-2014 / Second Semester