09 | 2011

ADELAIDE

AUCKLAND

BRISBANE

CANBERRA

MELBOURNE

PERTH

SYDNEY

Inside this issue

01/ Welcome from the CEO 02/ NSC Group acquires WA-based businesses 05/ Award-winning RAD Carrier Ethernet Demarca on unit now available from NSC 07/ Stephen Johnson now on the beat for NSC 09/ Citrix selects NSC for India expansion 12/ NSC Group wins regional Avaya award

Cover credits: kignicant change in the business communica ons landscape in Australia and New Zealand. This is because BREEZE is a xed-price, pay-as-you-go means of implemen ng communica ons: customers dont own the expenditure.

01/ converge 09/2011

welcome
Changing the business communica ons landscape
Im very pleased to announce that NSC has now launched our Communica on-as-a-Service oering. Weve called it BREEZE because it will make implemen ng unied communica ons simple, hasslefree and cost eec ve. Twelve months in development, BREEZE represents a very signicant change in the business communica ons landscape in Australia and New Zealand. This is because BREEZE is a xed-price, pay-as-you-go means of implemen ng communica ons: customers dont own the infrastructure, so theres no need for capital expenditure. NSC takes responsibility for all hardware, so ware, upgrades and management, leaving customers free to focus on their core business. Although BREEZE can be implemented in organisa ons of any size, we believe that it will be of par cular interest to medium-size organisa ons. As someone who has built a business from scratch, I know how challenging it can be to fund investments in technology as an organisa on grows. BREEZE is NSCs commitment to suppor ng other growing companies. As we approach the end of the nancial year, Ive been encouraged by what NSC has achieved in the past 12 months as Australian business responds to very mixed economic signals. While Australia fared much be er than many other developed economies during the GFC, its clear that many sectors are facing challenges in what is generally conceded to be a two speed economy. In this context, NSG Group will achieve a modest year-on-year revenue growth for the year ended June 30, 2011. However, its been a watershed year for NSC with respect to our services-based revenues. Our services revenues will record an 18% growth and represent more than 50% of our total revenue streams, a rst in the nancial history of the company. At NSC we pride ourselves in the quality of sta we employ and the environment in which we employ them. This is evidenced by our sound sta reten on ra os and the con nual expansion we have experienced in sta numbers, which now proudly stands at 205 across the group. Regards, Craig Neil Managing Director NSC Group

09/2011 converge /02

NSC Group acquires WA-based businesses

In recent months, NSC Group has acquired several Perth-based businesses as part of a strong and ongoing commitment to Western Australia. Our commitment is to be the best-skilled, best-resourced, most nancially stable and most technically advanced communica ons integrator in Western Australia, said NSC Group Managing Director, Mr. Craig Neil. Our recent acquisi ons support that goal.

PABX SERVICE GROUP PSG

At the beginning of the year, NSC acquired Perth-based company PABX Service Group (PSG). Established 10 years ago, PSG specialises in providing IP telephony and data networking solu ons to the Western Australia market. The company has a strong customer base spanning healthcare, government, manufacturing, hospitality and mining t segments across the en re state. According to NSC Managing Director, Mr. Craig Neil, the skill set and customerorientated culture of PSG was a very good t with NSC. PSG has built a great reputa on in the local market and ideologically; their execu ve team shares the same focus on best prac ce and customer servics NSCs, said Mr. Neil. The integra on of PSG sta members into the NSC fold has been completed, with former PSG director Nick Iellamo expressing delight with the outcome of the acquisi on for his team and his customers.

NSC Group blows the case for infrastructure ownership away with BREEZE
The business communica ons landscape changed this month when NSC Group announced the launch of Breeze, a rst-ofkind Communica ons-as-a-Service oering, aimed at blowing away many of the onerous costs, complexity and overheads associated with infrastructure ownership. Breeze from NSC is an outsource model that delivers the latest in IP Telephony and Unied Communica ons systems to every desk top on a pay-as-you-go basis, cu ng costs down to a xed price, per user. There is no need for businesses to own even a single box or so ware license, as the responsibility for all hardware, so ware and management rests with NSC, and all systems and upgrades are delivered under a guaranteed Quality of Service. Under the unique Breeze model, customers sign a single contract with NSC to cover all communica ons infrastructure, so ware, user devices and services. There are no addi onal third-party nance contracts, no complex bundles and no obliga on to use any specic telecommunica ons provider.communica ons

ZI ARGUS WA
Last month, NSC Group acquired the data-networking business of industrialautoma on provider ZIARGUS (WA) Pty

03/ converge 09/2011

Award-winning
RAD Carrier Ethernet Demarca on unit now available from NSC
NSC Group, a RAD Data Communica ons premier Australian partner, is pleased to announce the availability in Australia of the ETX-203A Carrier Ethernet network termina on unit. It was recently awarded the 2010 Global Frost & Sullivan Award for Price Performance Value Leadership. The award endorses the ETX-203A as a feature-rich, comprehensive solu on at an extremely compe ve price. The Frost & Sullivan award is given annually to a company whose product is judged by the analyst organisa on to best suit market and its clients needs based upon price compe veness, features, ease of use of the product and the service eec veness of the company. Frost & Sullivan said that the ETX-203A has reset the average selling price of Carrier Ethernet demarca on devices without compromising on features and is one of the most feature-rich products on the market. Frost & Sullivan said that the ETX-203A comprehensively addresses service-provider requirements in the areas of trac management, service crea on, SLA assurance, device management and lifecycle cost op misa on. RAD introduced the ETX-203A in September 2010 as a game changing solu on that lowers the capex barrier for service providers in the business-services market. The network termina on unit is based on RADs inhouse developed EtherAccess Carrier Ethernet ASIC, which enables RAD to oer the ETX-203A at a highly compe ve price and on a licensing-based pay-as-yougrow basis. Receiving a pres gious award such as this is not only an honour, but a valida on of RADs approach to the Carrier Ethernet market, said Ma Sully, NSC Network Solu ons. NSC is bringing the ETX-203A to the Australian market specically to deliver the benets of RADs EtherAccess technology at a price point that removes nancial obstacles for service providers who want to oer Ethernet business services.

09/2011 converge /04

Receiving a pres gious award such as this is not only an honour, but a valida on of RADs approach to the Carrier Ethernet market.

Citrix selects NSC for India expansion

NSC Group has been selected by Citrix Systems as its prime voice-infrastructure partner for the design, implementa on and management of its voice solu on across Asia Pacic. A new telephony solu on has been designed to meet Citrixs expansion plans for India, which includes the addi on of new loca ons for research and development teams in Bangalore. Over the next ve years Citrix plans to invest around $US200 million in the new R&D centres, which will eventually accommodate more than 1500 people. The Avaya solu on from NSC includes three gateways, Avaya Communica on Manager 5, Modular Messaging, AES, Elite agent and a range of headsets, so phones and IP phones. An Avaya S8800 LSP media gateway will service an addi onal 600 users in Bangalore and will be controlled and managed from Citrixs Sydney headquarters. As we con nue to rapidly expand our desktop and applica on virtualiza on business, we need a business partner that delivers us the latest in voice technologies, said Stuart Driver, Director, IT Services, Citrix. NSC has been able to meet and exceed our requirements not only in India, but throughout the Pacic region. As part of our commitment to going that extra mile for our customers, NSC is pleased to act as the Asia Pacic arm of Citrixs virtual Voice Architecture team, said Craig Neil, Managing Director, NSC Group. Our role includes leading roadmapping and technology discovery sessions, solu on design and implementa on management, as well as providing ongoing support. The new R&D facility in Bangalore is the rst in a range of projects that will be managed by NSC as Citrix con nues to expand its APSAC presence.

05/ converge 09/2011

Stephen Johnson on the beat

Helping businesses connect their communica ons systems with the internet super highway is a long way from keeping the peace on the streets of the Redfern in Sydneys inner-city, but Stephen Johnson has carved out an admirable career in both. Recently appointed as the NSW State Sales Manager for NSC Group, Stephen started his career in the NSW Police Force. A er nearly ve years, he made the move from the beat to business, joining James Hardie for seven years in sales and business development. Stephens entree to the telecommunica ons industry began in 1995 when he joined Alcatel. Star ng as an Account Manager, Stephen steadily progressed through the organisa on to become Regional Manager in Melbourne. He par cipated in the forma on of ICT integrator Integ, ICT-integrator where his leadership skills and strong customer focus provided signicant year on year growth. During his tenure, Stephen helped Integ to secure several major projects including large scale deployments for the
Freedo

BREEZE

m to ge t on wit h busin ess

Is the and mainta cost of delivering, m anaging ining systems lim complex communica i ng your bu ons siness pote n al? NSC Group, Australias leading co integrator mmunica now brings ons you Breeze easy and co . A simple st eec ve Unied Co way to prov , mmunica ide ons and Co ntact Ce services wi thin your bu ntre siness. Find out m ore at www. nsc.net.au /breeze

NSC Group wins regional Avaya award

NSC Group has won the Avaya Connect APAC Top Performer Channel Partner Award for 2010. Presented at theAvaya partner conference late last year, the trophy was awarded to NSC for the best revenue performance in the region. The criteria included overall revenue performance, year on year growth and achievement of target, which NSC strongly over-achieved. We are extremely proud of our achievements, par cularly in what was a challenging business environment, said NSC Group Managing Director, Craig Neil. 2010 saw us opera ng in a highly compe ve communica ons landscape that included a ra of new players, contracted technology budgets and a higher than usual degree of cau on from purchasers. Every new piece of business was hard won and is a testament to the professionalism of the NSC team, he said. NSC more than doubled its Avaya business in 2010, which is a tremendous eort. NSC is a strong and valued channel partner for Avaya in Australia and New Zealand and I congratulate the whole team for this impressive Lancon, President Avaya Asia Pacic.

09/2011 converge /06

ADELAIDE

AUCKLAND

BRISBANE

CANBERRA

MELBOURNE

PERTH

SYDNEY

Converge is published by NSC Group Editor: Megan Fisher Contributors: Megan Fisher Adver sing: Megan Fisher NSC Group Pty Ltd Lvl 4, 68 Waterloo Road, North Ryde NSW 2113 (p) +61 2 9856 4359 (f) +61 2 9856 4353