Philippine Facts on eCommerce

Prepared by: DTI – E-Commerce Office

I.Statistics (Philippines)

DEMOGRA
PHY /
POPULATI 1. Population:
ON
a. 108,199,900+ - 2020 Philippine population according to
(POPCOM).1
b. 110,004,000+ - 2020 Philippine Population according to
(Statista)2
c. 109,581,078+ – 2020 Philippine current population according to
(Worldometers)3
d. 107.3M Total population; 47% urbanisation. (Hootsuite-We are
Social)4
2. eCommerce Demography:
a. Between 18 to 24 years old in 2018 – highest internet usage
age bracket among Filipinos in 2018. (Statista).5
b. Ages 18 – 30 are majority of Filipino online shoppers (Janio,
2019)6.
3. Internet Demography:
a. Among the active internet users, ages 16 – 64 already
experienced online shopping (Hootsuite-We are Social)
b. 67% of internet growth across six (6) Southeast Asia countries ,
including the Philippines; can be attributed to the young
demographic, ages ranging from 15 – 64 years old. (Google-
Temasek).
c. 124.2M Mobile subscription; 116% in population. (Hootsuite and
We are Social)7
d. 124M Filipinos have mobile subscriptions (Statista). 8
e. 79M Active Filipino Internet users according to Internet World
Stats (IWS). 9
f. 76M Filipinos are active internet users (Hootsuite-We are
Social)10.
4. Digital Payments Demography:
a. 9.9% of online users make online purchases and/or pay online
bills. (Hootsuite-We are Social)11

1
http://popcom.gov.ph/
2
https://www.statista.com/statistics/578726/total-population-of-philippines/
3
as of Wednesday, November 13, 2019, 11:10 PM based on the latest United Nations estimates. (Worldometer, 2019) Link: https://www.worldometers.info/world-population/philippines-
population/
4
https://datareportal.com/reports/digital-2019-ecommerce-in-the-philippines
5
(Statista, 2019) https://www.statista.com/statistics/998362/share-internet-users-philippines-age-group/
6
https://janio.asia/sea/philippines/who-are-philippines-online-shoppers/
7
Ibid.
8
(Hootsuite & We Are Social, January 2019)
9
https://www.internetworldstats.com/asia.htm
10
(Hootsuite & We Are Social, January 2019)
11
Ibid.
Philippine Facts on eCommerce
Prepared by: DTI – E-Commerce Office

b. 51.3% prefer cash on delivery while 11.3% prefer credit cards.

(Rappler, 2019)12
c. There 48.9 million digital eCommerce users using digital
payments in 2019. (Statista)13
d. Customers and MSMEs alike still prefer offline transactions to
protect their interests (ASEAN Study MSMEs Digitization)
e. 12% of the adult population have e-wallet accounts (Rappler,
2019)14.
f. The Philippines already show higher mobile rates than PC with
remote purchases in 2018. (Euromonitor)
II. Comparative

Fastest
Internet
Speed by
Country:
1. South Korea at 112.77 Mbps. VS. Philippines’ 17.76 Mbps average
(October mobile internet download speed. (Ookla, 2019)15.
29, 2019)
by Ookla 2. Singapore at 194.09 Mbps VS. Philippines’ 26.14 Mbps average
broadband internet download16.
III. Ranking

Top 8
eCommerc
1. Electronics & Physical Media - $234M/P11.842B
e Spend by 2. Fashion & Media - $203M/P10.275B
Category
by 3. Furniture & Appliances - $148M/P7.491B
Hootsuite- 4. Toys & Hobbies - $128M/P6.478B
We are
Social17 5. Food & Personal Care - $127M/P6.427B
6. Video Games - $119M/P6.02B
7. Digital Music - $35M/P1.771B
8. Travel (including accommodation) - $3.542M/P177.1M
Top 10 e-
commerce
sites in PH 1. Lazada (estimated monthly traffic: 25,000,000)
by ASEAN
Up18
2. Shopee (estimated monthly traffic: 14,400,000)
3. Zalora (estimated monthly traffic: 1,250,000)
4. Carousell/OLX (estimated monthly traffic: 930,000)
5. eBay Philippines (estimated monthly traffic: 880,000)
6. Globe Online Shopping (estimated monthly traffic: 840,000)
7. Metrodeal (estimated monthly traffic: 770,000)
8. BeautyMNL (estimated monthly traffic: 590,000)
9. Argomall (estimated monthly traffic: 570,000)
10. Galleon.ph (estimated monthly traffic: 230,000)

12
https://www.rappler.com/brandrap/data-stories/225452-reasons-philippines-slow-adopt-e-wallet
13
https://www.statista.com/outlook/296/123/digital-payments/philippines
14
https://www.rappler.com/brandrap/data-stories/225452-reasons-philippines-slow-adopt-e-wallet
15
(Ookla, October 2019). https://www.speedtest.net/global-index
16
Ibid.
17
https://datareportal.com/reports/digital-2019-ecommerce-in-the-philippines
18
https://aseanup.com/top-e-commerce-sites-philippines/
Philippine Facts on eCommerce
Prepared by: DTI – E-Commerce Office
Top 10
Internet
Service 1. PLDT
Providers
in PH by 2. Globe
Gadgetcou 3. Converge ICT
ncil19
4. Skycable
5. Eastern Communications
6. Smart
7. PT&T
8. Bayantel
9. Planetcable
10. Rise

Top 10
Websites
1. Facebook (social media)
Visited in 2. Google (search engine)
PH by
SimilarWeb. 3. Youtube (media platform)
com20 4. Pornhub (adult website)
5. Twitter (social media)
6. Yahoo (search engine)
7. Google Ph (search engine)
8. Xnxx (adult website)
9. Lazada (shopping platform)
10. Roblox (gaming platform)
Top 10
Logistics
1. Abest express (Pick up and delivery)
Companies 2. Air21 (door to door, sea freight, crating, trucking and billing)
(in terms
of 3. CitiXpress Inc. (ground forwarding, warehouse and storage, cargo and
reliability) parcel, brokerage and freight forwarding).
in PH by
worklink 4. Worklink Services, Inc. ( sea to air and land delivery, trucking, crating and
services
Inc.21
packing, warehouse management, logistics management, customs
brokerage).
5. Infinity Logistics (Air freight, sea freight and land shipping)
6. JIL Cargo Services (Customs brokerage, air freight, sea freight, door-to-
door, international and local freight forwarding, trucking and all in logistics
solution)
7. JRS Express (Next day delivery, trucking, parcel and document shipping)
8. Lalamove (Express delivery)
9. LBC (Payments and remittances, international and domestic mailing, air
cargo, warehousing)
10. Lite Express International (Courier, nationwide distribution, trucking, car
rental, warehousing management)
Top 10
Fastest
1. Indonesia
Growing 2. Mexico
eCommerc
e Markets 3. Philippines
(Country) 4. Colombia
by Ocean
Payment22 5. United Arab Emirates
6. Vietnam

19
https://www.gadgetcouncil.com/internet-service-providers-in-the-philippines/
20
https://www.similarweb.com/top-websites/philippines
21
http://wsi.ph/2018/08/14/15-reliable-b2b-courier-companies-ph/
22
https://www.oceanpayment.com/blog/16725/
Philippine Facts on eCommerce
Prepared by: DTI – E-Commerce Office

7. Saudi Arabia
8. Israel
9. India
10. China

Top 10
Most
1. Facebook at 2.4B
Popular 2. Youtube at 2B
Social
Networks 3. Whatsapp at 1.6B
Worldwide 4. Facebook Messenger at 1.3B
by Statista23
5. WeChat at 1.13B
6. Instagram at 1B
7. QQ at 808M
8. Qzone at 554M
9. TikTok at 500M
10. Sina Weibo at 486M
Top 10 E-
Commerce
1. Amazon.com - 07:25 min. (ave. visit duration)
Website 2. Ebay.com - 07:15 min. (ave. visit duration)
Worldwide
by 3. Aliexpress.com - 09:41 min. (ave. visit duration)
SimilarWeb
24
4. Amazon.de - 07:27 min. (ave. visit duration)
5. Tabao.com - 08:09 min. (ave. visit duration)
6. Amazon.co.jp - 06:54 min. (ave. visit duration)
7. Rakuten.co.jp - 06:19 min. (ave. visit duration)
8. Amazon.co.uk - 06:41 min. (ave. visit duration)
9. Tmall.com - 07:39 min. (ave. visit duration)
10. Jd.com - 04:56 min. (ave. visit duration)

23
https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
24
https://www.similarweb.com/top-websites/category/e-commerce-and-shopping