SUPER 829 Shopping Center
SWOT MATRIX
Opportunities:
1. Continued market
development
2. Store popularity
3. Local Government
supports local
businesses.
4. Increase numbers of
people in Tangub City.
5. Access to different
online platforms.
Threats:
1. Emerging new
establishments that
offers the same variety
of products.
2. Changing regulatory
environment.
3. Changing customers
attitude towards the
business.
4. Natural disaster such as
flood and Earthquake.
5. Inflation
6. Changing government
protocols to limit
customers.
7. Competition for local
markets.
8. Customers prefer to
purchase online.
Strength:
1. Offers variety of accessories and
products.
2. The products are available at
lower prices.
3. The location is at the center of
the city.
4. Well established brand
reputation.
5. Attractive store design.
6. Minimal history explains.
SO Strategies:
1. Encourage potential customers
by promoting the store and it’s
products with the use of social
media (S3, O5)
2. Add branch/branches (S1, O4)
ST Strategies :
1. Purchase land to build new
store (S2, T1)
2. Maintain strong employee-
customer relationship (S6, O3)
3. Create an online account or fb
page to promote the
store(S3,OT)
Weaknesses:
1. Unavailability of some items
2. Price Competition
3. Environmental Impact
4. Saturated Market
5. The establishment don’t have
any online site as a means of
selling.
6. The business has no branch.
WO Strategies:
1. Improved the quality of the
product and services (W4, O1)
2. Avail new and unique
products that are in good
quality (W1, O1)
3. Create an online account or fb
page to promote the
store(W5, O5)
WT Strategies:
1. Enhance Crisis and Risk
Management (W3, T4)
2. Create an online account or fb
page to promote the
store(W5, T8)