LISTENING BE2 – UNIT 7: CULTURES

Task 7.1:
Listen to the first part of an interview with Marketing Director at the international
Briefing Centre.
He talks about training courses which prepare people for doing business
internationally. Complete the list of issues that he mentions.

Issues covered by the training course

▪ (1) .......................
▪ Practical issues of (2)...................... and (3)……………………. overseas
▪ Dealing with (4)..………………… …………………
▪ Schooling; (5)......................care; international security
▪ How to negotiate (6)......................
▪ Communication:
- telephone - e-mail – the (7)………………… …………………
▪ Presentation skills:
- the words you use
- the (8)...................... you use
- how to deal with (9)………………… and answers
- managing your (10)…...................

Task 7.2:
Listen to the second part of the interview and complete the extract.

I think rather than skills and techniques there are some very (1)………………………. that
those people who (2)…………………. more successful in an international business
environment, tend to demonstrate. For example, (3)………………………….would be a
particularly strong requirement, the (4) …………………., participate in something and adapt
your own (5)…………………. and knowledge and your own way of (6)………………….. To
actually listen more carefully would be another strong trait that you really ought to
demonstrate. Adaptability, and (7)….…………. I think really to take an approach with a
very (8)………………….. I think anybody who (9)……………………..with a very negative attitude
will get a (10)……………………… from the people they are trying to do business with.
Task 7.3:
Listen to the third part of the interview.
Which two cultural aspects does Jeff mention and what does he say about them?

Entertaining / Gift / Giving Hierarchy / Time / Greetings / Dress

Task 7.4:
Listen to the part of the interview. Summary some advice the speaker gives
for how to build relationship with the Chinese.