IELTS

Registration
Centre
Multi-brand
August 2017
Guidelines
Contents At a glance Design guidance Legal conditions Help and support 02

This guide has been designed to help you promote

your IELTS status and your association with the
British Council through signage, on your website
and in promotional material. It is for centres where
test takers can register, and also be guided on how
to register to take IELTS.
Contents At a glance Design guidance Legal conditions Help and support 03

1 2 3 4
At a glance
Page 04
Design guidance
Page 07
Legal conditions
Page 18
Help and support
Page 23

An outline of the How to create and The important Who to contact

lock-up covered use the lock-up information
in this guide
Contents At a glance Design guidance Legal conditions Help and support 04

1
At a glance
Contents At a glance Design guidance Legal conditions Help and support 05

The lock-up you can use

IELTS Registration Centre

This lock-up is to be used where For use by British Council IELTS

appropriate on materials and products. Registration Centres. It is designed to help
It is designed to promote the British promote your status as a registration centre.
Council and IELTS brands.

Never recreate these logos. Always use the master artwork files.
Contents At a glance Design guidance Legal conditions Help and support 06

The relationship at a glance

organisation
logo

organisation logo
organisation logo

Authorised British Council Registration Centre.

Here are some examples of

the types of layouts you can
create using the British Council Authorised British Council Registration Centre.

and IELTS lock-up, statement

and third party logo. The rules
outlined in this document
help you maintain the correct
balance between the logos.
Contents At a glance Design guidance Legal conditions Help and support 07

2
Design guidance
British Council and IELTS 08
Registration Centre lock-up

Lock-up relationship 09

Lock-up exclusion zone 10

Lock-up colours 11

Lock-up size 12

Statement 13

Lock-up with a third 14

party logo

Lock-up and third 15

party logo examples
Contents At a glance Design guidance Legal conditions Help and support 08

British Council and IELTS

Registration Centre lock-up

Primary lock-up Secondary lock-up

These lock-ups are to be used where appropriate on materials

and products.

Never recreate these logos. Always use the master artwork files.
Contents At a glance Design guidance Legal conditions Help and support 09

Lock-up relationship

Lock-up relationship The spacing between the two

logos is equal to one of the
British Council circles.

X X

Never recreate these logos. Always use the master artwork files.
Contents At a glance Design guidance Legal conditions Help and support 10

Lock-up exclusion zone

Exclusion zone The minimum exclusion zone is equal

to half the height of the British Council
logo, as shown, with the preferred
exclusion zone equal to the full height
of the British Council logo. No text or
other visual elements should appear
within this space.

Preferred

Minimum
Preferred

Minimum

Never recreate these logos. Always use the master artwork files.
Contents At a glance Design guidance Legal conditions Help and support 11

Lock-up colours

Standard This is our preferred colour way.

Use this version when possible.

Black Use the black version as a backup

if the colour versions above clash
or for newspaper print.

White
Use the white version as a backup Only colours from the IELTS colour
if the colours versions above clash palette should be used.
or for newspaper print.
The black background shown is
Red should never be used as a for visual purposes only.
background colour. The lock-up
should also never appear on patterned
or photographic backgrounds.

Never recreate these logos. Always use the master artwork files.
Contents At a glance Design guidance Legal conditions Help and support 12

Lock-up size

Minimum size The minimum size is defined by the

height of the British Council logo. Never
use the lock-up where the British Council
logo is below 8mm or 23 pixels in height.

8mm
23 pixels

8mm
23 pixels 13.5mm 25.5mm
38 pixels 73 pixels

Never recreate these logos. Always use the master artwork files.
Contents At a glance Design guidance Legal conditions Help and support 13

Statement

Statement The statement below must be used The statement isn’t part of the British The statement text should be set to
on marketing materials using the Council and IELTS lock-ups and should a minimum of 9/10pt.
British Council and IELTS lock-ups. therefore sit separately from them.

The statement should be positioned

right aligned in the footer area.

Authorised British Council Registration Centre.

X
On specific layouts, the statement
X may sit close to the British Council
Authorised British Council Registration Centre. and IELTS lock-up. If this is the
case, a minimum exclusion zone
of the height of the British Council
logo applies between the baseline of
the text in the lock-up and statement.
Contents At a glance Design guidance Legal conditions Help and support 14

Lock-up with a third party logo

Relationship The ratio between the British Council
and IELTS lock-up and the third party
logo should be equal when using the
primary and secondary lock-ups.
The third party logo should always
sit on the left which will ensure that
it is the most prominent logo.
The third party logo should always
align from the top of the British Council
and IELTS lock-up.
The British Council and IELTS logos
can be used in 4 different colour ways,
standard (as used in these examples),
red, black or white. See page 11 for
more information.

organisation logo

organisation
logo

The equal ratio between the British

Council and IELTS lock-up and the organisation
third party logo is a visual balance. logo
As the third party logo will vary in
proportion it is up to the designer’s
discretion to ensure they are equal,
see examples on the right.
Contents At a glance Design guidance Legal conditions Help and support 15

Lock-up and third party logo examples

The following examples give guidance Portrait For use on external signage / internal
on how to use third party logos together signage including sign boards /
with the British Council and IELTS print applications including advertising
lock-ups on marketing materials. and brochures / company stationery
including letterheads.
Logo ratio
The ratio between the British Council
and IELTS lock-up and the third party
logo should be equal when using
the primary and secondary lock-ups.
The third party logo should always organisation logo

sit on the left which will ensure

that it is the most prominent logo.
See page 14 for more information.

Logo colours
The British Council and IELTS logos
can be used in 4 different colour ways,
standard (as used in these examples),
red, black or white. See page 11 for
more information.

The statement
On specific layouts, the statement
may sit close to the British Council
and IELTS lock-up. If this is the
case, a minimum exclusion zone
of the height of the British Council
logo applies between the lock-up
and statement. See page 13 for
more information.

Authorised British Council Registration Centre.

Contents At a glance Design guidance Legal conditions Help and support 16

Lock-up and third party logo examples

Extreme portrait For use on event / exhibition banners. Landscape For use on external signage / internal
A minimum exclusion zone of the height signage / print applications including
of the British Council logo applies advertising / company stationery
between the lock-up and statement. including business cards.

organisation logo

organisation logo

Authorised British Council Registration Centre.

Authorised British Council Registration Centre.

Contents At a glance Design guidance Legal conditions Help and support 17

Lock-up and third party logo examples

Websites To ensure the logo lock-up always Online banners To ensure the logo lock-up always
remains secondary it should always remains secondary it should always
align right or sit below. When the align right. Space is limited on online
statement is next to the lock-up the banner formats so the statement is
bottom of the statement should align not required.
off the base of the British Council logo.

organisation logo

organisation logo

organisation
logo

organisation logo

organisation
logo

organisation logo

British Council is a proud co-owner of IELTS.

British Council is a proud co-owner of IELTS.

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3
Legal conditions
Contents At a glance Design guidance
British Council IELTS and Third Party
Multibrand Guidelines for use
This guidance is designed to
help British Council approved
‘registration centres’ to promote
their IELTS status and their
association with the British Council.
Legal conditions Help and support
1 General rules on using this artwork
1.1 This suite of British Council and
IELTS lock-up artwork is available for
use by British Council test centres
and British Council approved business
associates only, as outlined in this guide.
1.2 The illustrations in this guide are
for visual purposes only. Artwork files
are available via EMBLEM and IELTS
Global Marketing Team.
1.3 It is the responsibility of the British
Council to ensure that their business
associates comply with the following
requirements and to report any
apparently unauthorised use of
the artwork on the part of other
individuals or organisations at
ielts.marketing@britishcouncil.org
1.4 The British Council and IELTS
lock-up artwork will be available as
a file to download via EMBLEM and
IELTS Global Marketing Team by
British Council IELTS test centres
for use by them and their approved
business associates on:
▪ Signage
 – including pull up banners,
reception counter signs, external
building signs.
▪ Promotion
 and advertising –
including brochures, posters,
adverts, IELTS test venue’s website
and email newsletters.
19
2 Using the artwork
2.1 The artwork must always be
used in exactly the proportions and
configurations shown. You must not
under any circumstances attempt to
recreate the artwork or retype any
of the wording. You must also ensure
that any designer or printer working
on your behalf complies with this
requirement. You should ensure that
the red colour is reproduced accurately
(Pantone 186, CMYK: C0 M100 Y81
K4 or RGB: R227 G24 B55) and the
British Council Logo must be produced
using Pantone 2995 for the symbol
and Pantone 295 for the text.
2.2 There are restrictions on the
minimum size and positioning of the
lock-up shown in pages 7 to 17 of this
guide. There are also exclusion zones
around the logo as set out in the design
guidelines on page 20.
2.3 Consistency of construction of this
artwork is critical to the intention of
establishing and maintaining a single
recognition device for IELTS and the
association with the British Council.
While the artwork may appear simple
to construct, the artwork must not be
edited or reconstructed.
Contents At a glance Design guidance
British Council and IELTS Co-branding
Guidelines for use
It is the responsibility of the
British Council to ensure that any
approved third parties using the
artwork comply with the following
requirements and that any
apparently unauthorised use of
the artwork on the part of other
individuals or organisations be
reported to the IELTS Global
Marketing team at the British Council:
ielts.marketing@britishcouncil.org
Legal conditions Help and support 20
Design guidelines
▪ T
 he exclusion zone (i.e. white space)
around the artwork should be equal
to at least half of the total height of
the British Council logo, however the
preferred exclusion zone is equal to
the full height of the British Council
logo. Do not place any text or
imagery inside this area.
▪ T
 he British Council and IELTS
lock-up artwork exists for third
parties (British Council approved
business associates) who wish to
promote their association with the
British Council and IELTS. Specific
guidelines for its use are in section 3
‘Third party co-branding’.
▪ The
 British Council and IELTS
lock-up artwork may be used
alongside or as an endorsement
to the identity of a distinct
organisation, service or campaign.
When co-branding a project, the
lock-ups illustrated on page 21 may
be used within the confines of the
templates shown in pages 15 to 17 of
this guide. See section 3 ‘Third party
co-branding’ for further information.
Contents At a glance Design guidance
British Council and IELTS Co-branding
Legal conditions
IELTS is jointly owned by the British
Council, IDP: IELTS Australia and
Cambridge English Language
Assessment. The British Council is
keen to support its IELTS test centres
and British Council IELTS business
associates by providing artwork for
them to use to promote association
with the British Council.
This artwork includes the IELTS logo
(owned by the IELTS partners) and
also the British Council logo, both
valuable pieces of intellectual property.
As such, compliance with these
guidelines is mandatory and a condition
of approval and continued authorisation
as a business.
Legal conditions Help and support 21
1 British Council and IELTS lock-up British Council Approved
artwork and mandatory statements IELTS Registration Centre
1.1 The British Council and IELTS For use by British Council Approved
lock-up is produced using the following IELTS Registration Centres. The
colours – black and red (IELTS logo), statement ‘Authorised British Council
blue and navy, red, white and black Registration Centre.’ must be used in
(British Council logos) and should only IELTS Registration Centre marketing
be used in these colours. Refer to materials using this lock-up artwork.
page 11 for guidance. See Pantone
references in section 2.1 on page 22.
1.2 The British Council and IELTS
lock-up artwork (shown, on page 5
and to the right) has been approved
specifically for use by British Council
IELTS test centres only on internal
and external signage, on their websites
and in newsletters as defined here.
Use of this artwork is optional.
Contents At a glance Design guidance
British Council and IELTS Co-branding
Legal conditions continued
2 Applications
2.1 The British Council and IELTS
lock-up artwork may only be used
by British Council approved business
associates as in section 1 on page
19 and below:
▪ On signs affixed or adjacent to the
main address of the test venue,
internal signage within the test venue.
▪ On the test centre’s website in relation
to appropriate IELTS services at the
venue (i.e. Registration, Testing).
▪ Promotion and advertising – including
brochures, posters, adverts, test
centre website and email newsletters
specifically relating to British Council
IELTS test delivery services (i.e. it
cannot be used on materials which
also promote other services such
as student placement or IELTS
preparation services).
2.2 For all other proposed signage, you
must consult the IELTS Global Marketing
team for advice before you arrange for
a sign to be designed. IELTS Global
Marketing can be contacted at:
ielts.marketing@britishcouncil.org
2.3 A British Council IELTS business
associate may not use this artwork:
▪ On any certificate, contract, invoice
or other legal or financial document.
▪ As part of an email template or in
any other electronic form other than
as part of a web page or email
newsletter as described in 2.1 above.
Legal conditions Help and support
2.4 The British Council and IELTS
lock-up may be used alongside the
identity of a distinct organisation (a test
venue/registration centre/official IELTS
centre). The co-brand logo should
always be the same proportion of the
British Council and IELTS lock-up and
must observe the exclusion zone as
defined in this guide.
3 Third party co-branding
3.1 The lock-up may be used alongside
or as an endorsement to the identity
of a distinct organisation shown in
pages 14 to 17 of this guide. Please
refer to your relevant section and
follow the guidelines.
3.2 Every use of the British Council and
IELTS lock-up artwork must be approved
in advance by the British Council.
3.3 Written approval must be obtained
for every individual use of the artwork
(e.g. for each sign) on which it appears.
You must provide a final proof copy
by post, fax or email at least ten
working days before you intend to
print. The British Council will provide
a response within seven working days.
4 Licensing the IELTS artwork
4.1 The IELTS logo is trademark of the
IELTS partners (British Council, IDP:
IELTS Australia and Cambridge English
Language Assessment), protected
by international law. The partners will
take all necessary steps – including
prosecution – to prevent misuse of
these trademarks.
4.2 The British Council Logo is a
trademark of the British Council,
protected by international law. The
British Council will take all necessary
steps – including prosecution –
to prevent misuse of this trademark.
4.3 The British Council Logo must
be produced in the following colours
Pantone™ 2995 [C85 M3 Y0 K0] for
the symbol and Pantone™ 295 for
the text [C100 M57 Y0 K4].
4.4 In providing IELTS test venues
with this artwork via the IELTS Test
Centre, the IELTS partners grant the
right to use it in the contexts listed in
2.1, subject to British Council approval,
as specified in section 3. This licence
does not transfer any additional rights
in the logo and/or titles.
4.5 Permission to use the lock-up
artwork is dependent on the recipient
continuing to being an British Council
IELTS business associate. If this status
is withdrawn or suspended, use of the
British Council and IELTS lock-up must
cease immediately.
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4.6 British Council business associates
(IELTS third parties) must not state or
imply that the British Council or IELTS
partners – British Council, IDP: IELTS
Australia and Cambridge English
Language Assessment have approved
the quality of teaching or other services
provided by their organisations.
4.7 British Council IELTS business
associates may use the British Council
and IELTS lock-up artwork in the
contexts outlined in signage, promotion
and on their website, specified in 2.1
on this page.
5 Further information and advice
Any enquiries relating to the use of the
British Council and lock-up artwork, any
use not covered within this document
and requests for approval should
be addressed to the IELTS Global
Marketing team at the British Council:
ielts.marketing@britishcouncil.org
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4
Help and support
Contents At a glance Design guidance Legal conditions Help and support 24

Approval process

Any marketing materials Please send PDFs of artwork to

IELTS Global Marketing Team:
featuring any of the logos or
lock-ups included in this guide ielts.marketing@britishcouncil.org

must be first approved by

IELTS Global Marketing Team,
in writing. A final proof of the
design must be sent to IELTS
Global Marketing Team by
e-mail at least ten working days
before you intend to print or
publish. IELTS Global Marketing
Team will provide a response
within seven working days.