Brand Usage Guide

This guide provides standards for the use of the E-Myth® brand across all media including web,
collateral, promotions, advertising and broadcast.

Pre-approved content and materials exist in the E-Myth coach’s portal and is posted on FSBI U. All
new material must be run by the PEC for approval in advance.

This guide will help avoid any branding, identity, and/or liability confusion on the part of consumers
and the market in general, as well as to protect E-Myth® intellectual property.

NOTE: Brand marks must be used, as described below, in all copy. It is customary and acceptable,
however, to use brand marks on the first reference (only) within the body of any given copy.

The E-Myth Worldwide® Logo ............................................................................................................... 2

Authorized Use ............................................................................................................................... 2
Prohibited Logo Usage ................................................................................................................... 2
Proper Legal Marks......................................................................................................................... 2
Logo Use......................................................................................................................................... 2
Color Specifications ........................................................................................................................ 2
Clear Space .................................................................................................................................... 3
Minimum Size ................................................................................................................................. 3
Logo Application on Color Background .......................................................................................... 3
Monochromatic Logo ...................................................................................................................... 3
E-Myth® and FranchisEsource Brands International............................................................................. 4
Logo Use ............................................................................................................................................ 4
E-Myth® Programs................................................................................................................................. 5
Logo Use ............................................................................................................................................ 5
FAST™ ........................................................................................................................................... 5
AIM™ .............................................................................................................................................. 5
Proper Legal Marks for all E-Myth® Programs............................................................................... 5
E-Myth® Trademark Terminology.......................................................................................................... 6
E-Myth® Trademark Terminology:.................................................................................................. 6

Copyright © 2008 E-Myth Worldwide, Inc. All rights reserved. 1

 The E-Myth Worldwide® Logo
A strong identification system is critical for consistently positioning E-Myth Worldwide® in the
marketplace. In order to ensure that our logo is prominent around the world, it is essential to use it in
a consistent manner, within the guidelines presented here.

Authorized Use
FranchisEsource Brands International (FSBI) may use the E-Myth Worldwide® logo in the context of
the corporate relationship only.

Prohibited Logo Usage

• Do not use this logo on business cards, e-mail signatures or any other personal reference
• Do not alter the proportions of the logo components
• Do not apply graphic effects
• Do not combine with other graphic elements
• Do not apply outline to the logo, or use an outline version only of the logo
• Do not alter the logo lockup

Proper Legal Marks

The following legal marks should be used in all copy where the Company is referenced.
• E-Myth Worldwide®
• E-Myth®

Logo Use
There is only one E-Myth Worldwide® logo. It is an original design and should not be recreated. Use
approved reproduction artwork only. Never alter, distort or reorient the E-Myth Worldwide® logo.

Color Specifications
Print: The E-Myth Worldwide® logo utilizes two spot colors: 8203c (blue) cvc: 100%, and 9061 cvc at
50% with Mother of Pearl Varnish.

Web: Print:
R: 44 C: 69
G: 118 M: 18.5
B: 162 Y: 0
K: 23.5

NOTE: For accurate color matching, use the color formulas specified. Do not attempt to visually
match any of the printed swatches provided in this document.

Copyright © 2008 E-Myth Worldwide, Inc. All rights reserved. 2

Clear Space
Clear space must be maintained on all sides of the
logo.

On the left, the minimum clear space should be

.25” from the left edge of the puzzle piece.

Clear space on the left and right should be equal
distance from the center of the logo as illustrated.

Minimum of .25” on the top and bottom.

Minimum Size
The E-Myth Worldwide® logo should never be
reproduced smaller than 50 pixels tall.

Logo Application on Color Background

Although the color logo on a white background is the preferred
usage, there will be instances when the logo must appear on a
color background. To maintain the legibility of the logo and
brand integrity, there always must be sufficient contrast
between the logo and the background it appears on.

Monochromatic Logo
For one-color print applications, a monochromatic version of the logo may
be used in black.

Copyright © 2008 E-Myth Worldwide, Inc. All rights reserved. 3

 E-Myth® and FranchisEsource Brands International
Usage of the following logo is limited to TES franchisees who have met all Franchise Success
Education Partner program requirements including (but not limited to) current registration and
payment of all annual fees.

Any participant who fails to meet the program requirements or is terminated for any reason will
immediately cease use of these logos. Usage of these logos on collateral that has not already been
approved is subject to the standard approval process through your RD and the PEC. There is a 30
day approval turnaround time on newly submitted requests.

FranchisEsource Brands International will communicate these terms and conditions with all TES
franchisees and will enforce the protection of the E-Myth® brands.

Logo Use
• The following co-branded logo is the only approved logo for use by TES franchisees.

• This logo should be used for all online or print materials.

• Placement may be anywhere on your business card, your stationery or your website that
does not obscure or interfere with other visual elements.

• A minimum of .25” of clear space must be maintained on all sides of the logo.

• The logo should never be reproduced smaller than 30 pixels tall.

Copyright © 2008 E-Myth Worldwide, Inc. All rights reserved. 4

 E-Myth® Programs

Logo Use
• A minimum of .25” of clear space must be maintained on all sides of the logo.

• The logo should never be reproduced smaller than 30 pixels tall.

FAST™

AIM™

Proper Legal Marks for all E-Myth® Programs

The following are registered trademarks of E-Myth Worldwide® and must be used in all references:
E-Myth®
E-Myth Worldwide®
E-Myth Mastery Program®
Mastery Impact!®
Embark®
E-Myth Online®
Seven Centers of Management Attention™

The following trademarks should be used in all references:

AIM™
FAST™

Copyright © 2008 E-Myth Worldwide, Inc. All rights reserved. 5

 E-Myth® Trademark Terminology

E-Myth® Trademark Terminology:

Prior permission must be granted for usage of E-Myth trademark terminology including, but not limited
to the following (and similar) phrases:
Work ON your business; not IN it
Primary Aim
E-Myth’d Business
We Know Small Business

Copyright © 2008 E-Myth Worldwide, Inc. All rights reserved. 6