WHAT ARE THE 5 CORE PRINCIPLES

OF THE E-MYTH POINT OF VIEW?

1. The Principle of Life: Your business is a way to get more out of your
life. It is more than just a job you’ve created for yourself, but rather, it
is there to serve you.

2. The Law of Objectivization: View your business as separate from you

- as a product of you – and you will be able to reinvent it. It’s about
taking a step outside of your business, and looking at it objectively.

3. Working ON it not IN it: The business as a whole is the product, not

the things or the services the business produces. You need to be
focused on building your business, not merely cranking out products or
services.

4. Systemization: View your business as an integrated system. The

system does the work, and people run the system.

5. Business Development: The task of the owner is continuous

development of the business through the ongoing process of
innovation, quantification, and orchestration.

E-Myth Benchmark · 6000 Grand Avenue · Des Moines, IA 50312 · PH: 515-288-6984
www.e-mythbenchmark.com
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