The AIM and FAST Program Options

7 Online Courses and 14 Group Workshops

Objectives and Benefits Online Component - 2 hours
Step 1 Total Time - 6 hours ■ Introduction to E-Myth’s Business Success System and The
Entrepreneur’s Source Journey of Discovery
■ Articulation of Primary Aim (life purpose) and ILWE Group Workshops - 4 hours
■ Introduction to systems ■ Effective Time Management - Increase your personal productivity for maximum impact.
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■ Time management tracking and analyzing techniques ■ System Action Plans - Create the documentation that defines your business systems.
The Entrepreneur's Source
for success ■ The ability to view business as a vehicle for achieving personal
objectives
■ Your Primary Aim - Declare who you are at your best.
■ Your Strategic Objective - Establish what your business will look like when it’s done.
■ Use your Strategic Objective to clarify and focus on your business goals

Step 2 Total Time - 30 minutes ■ Business Assessment and Results Report

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■ Assess your leadership and business skills and get a personalized Results Report with practical recommendations
The Entrepreneur's Source ■ We recommend that you take it at the beginning of FAST and as often as you want thereafter to maximize your education
Franchise Accelerated and coaching experience
Success Training

Step 3 Total Time - 24 hours

■
FAST Course Options
Recommended Default Order – As it appears below
■ In Order by Topic – Entrepreneurial Leadership or Your Customer Experience
■ Any Order – Your choice
Entrepreneurial Leadership Your Customer Experience

Management Money Marketing Client Fulfillment Lead Conversion Lead Generation

3 hours 5 hours 4 hours 4 hours 4 hours 4 hours

Objectives and Benefits Objectives and Benefits Objectives and Benefits Objectives and Benefits Objectives and Benefits Objectives and Benefits
■ Create strategies for ■ Create systems to track ■ Create systems to identify ■ Deliver your product and ■ Adapt the basic structure of ■ Evaluate the various options

employee accountabilities
and organizational
development
■ Create work groupings that
make sense
■ Create organizational
structure to achieve
business objectives
■ Drive performance with a
clear accountability structure
Online Component - 2 hours
business performance
■ Learn basic accounting
principles that are key to
financial success
■ Use financial statements to
analyze the financial impact
of management decisions
and to develop strategies for
the future
■ Make informed, strategic
decisions about money
■ Maximize cash flow and
avoid cash shortages
Online Component - 3 hours
and communicate to
customers
■ Effectively manage
marketing funds and time
■ Understand your target
market’s demographics and
how to influence purchase
preferences
Online Component - 2 hours
service on time, every time
■ Develop a new, improved
version of your product that
increases your ability to
meet customer expectations
■ Create a quality review
process to track the
performance of your
employees and systems
■ Develop an integrated quality
management system
Online Component - 2 hours
the five-step lead conversion
process to your business
■ Understand customers'
product perceptions and
purchase decision needs
■ View your lead conversion
process as a system solution
to a business frustration
■ Create a complete set of
scripts that will ensure
consistent, predictable
delivery of your lead
conversion presentation
Online Component - 2 hours
for lead generation channels
■ Select the most effective
channels for your business
■ Develop a comprehensive
Implementation Plan
■ Optimize messaging to give
clients a better
understanding of what you
sell
Online Component - 3 hours

Recorded Workshops - 1 hr
■ Organizational Chart and
Results Statements - How
your business functions are
organized
Recorded Workshops - 2 hr
■ Key Financial Reports:
Income Statement, Balance
Sheet, Cash Flow - Make full
use of financial information
■ Budget and Cash Plan -
Proactively plan to make a
profit
Recorded Workshops - 2 hr Recorded Workshops - 2 hr
Recorded Workshops - 2 hr Recorded Workshops - 1 hr
■ Product Profile & Feasibility -
■ Purchase Decision -
■ Product & Market Grid - ■ Channel Selection -
Define the perfect product in Anticipate the most critical
Learn which customers are Advertise for the greatest
your customers' eyes needs of your prospects
your best return
■ Quality Management -
■ Lead Conversion Process -
■ Demographic Model -
Deliver on your promises Identify the five key lead
Discover the common systematically conversion steps
characteristics of your target
market