SRM INSTITUTE OF SCIENCE AND

TECHNOLOGY
RAMAPURAM CAMPUS
COLLEGE OF SCIENCE AND HUMANITIES

DEPARTMENT OF COMMERCE
BATCH – 2020-23

CANDIDATE NAME: VARSHIKA MS

REGISTRATION NO: RA2031201020323
BCOM GEN – ‘F’

SUBMITTED TO
Dr. P.
MAHESWARI

EVENT
MARKETING
CYCLE TEST 1
EXAM

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

COLLEGE OF SCIENCE AND HUMANITIES
BHARATHI SALAI, RAMAPURAM,
CHENNAI
GOVERNMENT MUSEUM - CHENNAI

INTRODUCTION:
➢ Meaning of Museum:
The English "museum" comes from the Latin word. A museum is a building or institution
that cares for and displays a collection of artifacts and other objects of artistic, cultural,
historical, or scientific importance. Many public museums make these items available for
public viewing through exhibits that may be permanent or temporary. The largest museums
are located in major cities throughout the world, while thousands of local museums exist in
smaller cities, towns, and rural areas. Museums have varying aims, ranging from the
conservation and documentation of their collection, serving researchers and specialists, to
catering to the general public. The goal of serving researchers is not only scientific, but
intended to serve the general public. There are many types of museums, including art
museums, natural history museums, social museums, war museums and children’s
museums. According to the International Council of Museums (ICOM), there are more
than 55,000 museums in 202 countries.

➢ EGMORE MUSEUM:

The Madras Museum, is a museum of human history and culture located in the Government
Museum Complex in the neighbourhood of Egmore in Chennai, India. Started in 1851, it is
the second oldest museum in India. It has the richest collections of bronze idols, 500 of
them dating to 1000 BCE, in Asia. The museum complex consisting of six buildings and 46
galleries
covers an area of around 16.25 acres of land. The objects displayed in the museum cover a
variety of artifacts and objects covering diverse fields including archeology, numismatics,
zoology, natural history, sculptures, palm-leaf manuscripts, and Amravati paintings.
The huge main hall was initially designed for staging theatrical performances. It has around
600 seats and a commodious stage and the actors' dressing rooms adjoin this stage. During
the British era, the theatre was mainly used for staging English plays preferred by the British
elite of the city. Now, the museum has been using the theatre for its own cultural and
academic programs such as art workshops, lectures and conferences. It also rents the hall
for various cultural performances, mainly dramas.

The museum grounds also housed the first zoo of Madras in 1855, which was also
established by Balfour. A year later, it had over 300 animals, including mammals, birds and
reptiles. The zoo was later made a separate institution and was shifted to the People's Park
in 1863 where it remained, not growing very much, until it was moved to its present
location at Vandalur in 1985.

This Museum is perhaps the only institution in the whole world, where such a large. This
Museum is perhaps the only institution in the whole world, where such a large collection of
metal figures is assembled under a single roof. collection of metal figures is assembled
under a single roof. One must remember here that there are countless figures of this kind in
the innumerable temples of South India.

The Zoological galleries of Government Museum, Chennai extend over eleven halls,
adjoining the Sculpture galleries of the Archaeological section. In the ground floor galleries,
exhibits pertaining to skeletons, dentitions, integumentary structures, reptiles, birds,
mammals and some foreign animals are on display, while in the firstfloor galleries,
invertebrates and fishes
are on display. Selected examples of some South Indian mammals, aquatic mammals such as
dolphin, dugong and skeletons of tiger, sambar, and the gigantic skeleton of male elephant
are on display in the Mammal Gallery. This male elephant, had killed two men and was
eventually, captured near Chengam in Tamil Nadu in 1887 AD. It was exceptionally a large
animal during life and was 11 feet in height. In recent years, new features introduced in the
Zoological galleries are displaying animals, as pleasing and attractive as possible by
exhibiting them in the form of illuminated dioramas. Eleven such dioramas were set up and
open to the public in 1999 in the ground floor of the new natural history block.

The spacious hall on the first floor, directly above the old Mammal Gallery is devoted to the
display of Indian fishes. In this gallery, an enormous specimen of the whale shark is
displayed suspending from the ceiling. This specimen is twenty-two feet long and was
captured in Chennai in 1889 AD. The other fishes of the Indian waters, such as Rayner's
shark, the saw fish, tiger shark and the sword fish impress the visitors by their unusual size
and structural peculiarities. Besides the exhibited specimens, the Zoological section
possesses a large reserve collection consisting of over a thousand specimens stored in jars
and several hundreds of dry preserved specimens preserved in boxes and cabinets.

THE FUTURE:

An air-conditioned 3D theatre, the first of its kind facility in a state museum, is under
construction at the children's museum in the museum complex at a cost of ₹ 4 million.
Equipments are to be provided by the National Council of Science Museums, Kolkata. The
theatre will screen science-oriented films. It screen a 20-minute-long film and will play five
shows a day. The project is expected to be completed by April 2013. There are also plans to
upgrade the 3D theatre to a 5D one.[7]

In 2018, the Department of Museums started evaluating bids for renovating the museum as
part of an Asian Development Bank–funded scheme.

VENUE:

EGMORE MUSEUM,
CHENNAI-600008.