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  • Digital Marketing Points To Learn

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    Prasadlee Lee
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    The document discusses different types of marketing, including consumer, business, global, and government markets. It also lists various things that can be marketed, such as goods, services, events, experiences, people, places, properties, organizations, information, and ideas. The document defines branding as a company or individual's reputation in customers' minds, noting that a brand contains elements like a name, symbol, image, position, and mission statement that differentiate it from competitors and help build customer loyalty. Benefits of branding are also mentioned but not described.

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    Digital Marketing Points to Learn

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    The document discusses different types of marketing, including consumer, business, global, and government markets. It also lists various things that can be marketed, such as goods, services, events, experiences, people, places, properties, organizations, information, and ideas. The document defines branding as a company or individual's reputation in customers' minds, noting that a brand contains elements like a name, symbol, image, position, and mission statement that differentiate it from competitors and help build customer loyalty. Benefits of branding are also mentioned but not described.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    Digital Marketing Points To Learn

    Uploaded by

    Prasadlee Lee
    The document discusses different types of marketing, including consumer, business, global, and government markets. It also lists various things that can be marketed, such as goods, services, events, experiences, people, places, properties, organizations, information, and ideas. The document defines branding as a company or individual's reputation in customers' minds, noting that a brand contains elements like a name, symbol, image, position, and mission statement that differentiate it from competitors and help build customer loyalty. Benefits of branding are also mentioned but not described.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Types of marketing:

    1. Consumer markets (B2C)


    2. Business markets(B2B)
    3. Global markets
    4. Government markets and ngo

    What type of marketing

    1. Goods
    2. Services
    3. Events(trade show, businesss , dance ,fasion, sports events
    4. Experiences(Disney , tents, etc)
    5. Persons
    6. Places
    7. Properties(real estate, resident , commercial)
    8. Organiszations(most of the organizations promote themselves whether they are small or bg to
    get popular and expand business)
    9. Information
    10. Ideas

    What is branding?

    Brand is reputation of a company or individual in its customers or audience mind

    A brands elements name symbol image position mission statement etc

    Makes a company different from its competitors and helps to build a strong and loyal customers base

    Benefits of branding:

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