Adapted from:

Business Model Canvas

The Problem: Students (BS4 – SHS3) at Ejura do not have practical knowledge in operating computers, graduates and professionals do not have digital and tech skills, making it difficult to
secure jobs and promotions or risking losing their jobs, startups and businesses do not have websites, automated system management software, social media marketing skills, therefore using
traditional way of advertising, marketing and book keeping which is subject to low customers acquisition, errors, time wastage and less productivity.

Key Resources: Key Activities: Type of Intervention: Segments: Value Proposition:

Establishing a fully equipped, state-of- 1. Students in basic schools (BS4 – 1. Equip basic school students with
1. Providing cohort-based and the-art IT training center to train SHS 3) who want to gain practical the knowledge of technology in a
1. Human resource individual tech and digital skills students, graduates, professionals and technological advancing world.
knowledge in computing.
2. Financial resources entrepreneurs in digital and tech skills,
training 2. University/ College Students and 2. Empower entrepreneurs and
3. Technology (computers, projectors, provide digital marketing, book keeping
2. Organizing boot camps in tech unemployed graduates who needs a professionals with relevant tech skills
air cinditions, etc) and system management software for
and digital skills digital or tech skill to boost the to thrive in the digital economy.
3. Developing and marketing of startups and organizations. 3. Empower graduates with tech
attractiveness of their CV
Partners and Key system management software 3. Professionals who wants to skills that will enrich their CV,
4. Provision of digital marketing develop digital and tech skills. increasing the rate of employability,
Stakeholders services to businesses Channels: and also provide alternative sources
4. Entrepreneurs who wants to
5. Advertising and promotions 1. Through advertisement on radio, of income
market their products online.
Ghana Education service information centers, 4. Provide a fully equipped training
5. Organizations (Schools, clinics,
Private Schools Association 2. Printed flyers and banners center where the inability to
hospitals, retail shops and purchase a computer will not be a
Schools, retail shops, hotels, hospitals 3. Social media platforms supermarkets, etc.) who needs book
and clinic 4. Website challenge to acquiring a digital skill.
keeping and system management 5. Provide cost-effective/ affordable
5. In – person
software training services and products
Consequences: Landscape Analysis: KPIs:
Economy: 1. Train at least 120 basic school students to become
Currently, there is no organization working on the same products computer literates in each quarter of the year
The impact of our products and services is going to equip people and/or services in the location. Organizations providing tech 2. Train at least 200 professionals, graduates and entrepreneurs to
with tech skills, reduce unemployment and it’s associated training and digital marketing services are all located outside acquire digital and tech skills in 1 year
consequences and increase in productivity. Ejura and far away in the city. 3. Help at least 30 local businesses to expand their market reach
through social media marketing in one year.
Finance: Generate GHS 480,000 in revenue in one year.

Company Name & Team: Dayspring Technologies and Business Solutions Revenue Model/Cost Structure:
Team: Anabi Asah, Peter Biitian, Isaac Awini Mbilla, Elizabeth Nsiah, Sandra Amanor, An average price per course is GHS 600 for joining a cohort and GHS1000 for individuals.
Enock Duah, Eric Sarfo, Mawuena Aholo Rauf. Variable cost: transportation, maintenance and repairs,
Fixed cost: Rent, salaries, advertisement and social media campaigns, utility bills