VIDEO DIGEST/SUMMARY: PANA GMM

 Challenges of the different Media Organizations

The Covid-19 pandemic has severely disrupted global consumption, forcing businesses to unlearn old

habits and adopt new ones. Adaptability with the challenges brought by the pandemic is the most

common primary challenge that different media organizations have experienced. While several

multinational corporations have adapted to the new realities of a pandemic economy, some businesses

also have not been able to find their footing as ridership has plummeted amid the crisis, leading them to

project massive losses. This includes media organizations encounter termination of advertising contract

where their partner companies or clients had a long overdue accounts of agencies and advertisers. This

then resulted the massive decline of media organizations’ cash flow. While some of them survived the

crisis, some also had no income for several months and some were even forced to execute business

closure. Another challenge encountered by the different media organizations is the credibility and

trustworthiness of news and entertainment. Media types and information sources during the pandemic

impacted on media trust and social trust because of the rise of fake news on social media, inconsistent

data, and information disclosure lag which impaired public trust on media and eventually became a

challenge for these organizations to address. These mentioned challenges made it hard for media

organizations to make their subscribers and customers come back. Nevertheless, content provider in the

media advertising still had visions for potential success, pivoted and innovated from current trends to

cater for their target audience.

 Offering to the advertisers for their Selling Propositions

- Numerous concepts were presented during the live session, including: a GMA Now device that can be

simply plugged in and played after downloading the app, registering to watch the channel without WIFI

and without conditional access, ABS-newly CBN's rebranded A2Z channel 11, growing audience interest
in brands even in times of pandemic, Hiraya Cinema's evoking the glitz and glamour of bygone movie

theaters. There are more media advertising organizations that offered great ideas advancing together with

technology. Active advocacy programs regarding with the social issues aroused in pandemic with the

private and public sectors were also implemented by the media organizations with the attempt to

influence public policy in an effort to improve the business environment.

 Opportunities for the advertising industry in the Philippines

As the novel coronavirus sweeps the globe, consumers are being forced to dramatically change their

purchase and media behaviors. Contrary to the challenges brought by the pandemic, there were also

recognizable opportunities aroused in the media organizations. This includes the increased consumption

of free to air TV. As Filipinos stayed home, consumers stuck staying close to their TV sets and using

social media to stay connected with the world around them. This drastically increased their engagement

with TV shows and media platforms. Thus, digital transmission has allowed media organizations to

program more content. More content means more options for viewers and programming more content will

satisfy varied interests such as Asian Dramas and Musical Performances from Asian Pop Idols. Generally,

media organizations are expanding to the modern technology especially in this time of pandemic where

most of us are relying into technology. They took consumer behavior shifts as an opportunity to better

cater their consumer’s needs.

 Personal insights in relation to the video watched

In times of crisis, it’s easy for organizations to default to old habits but those are often the times in

which new approaches are most valuable. As companies position themselves for the new normal, they

cannot afford to be constrained by traditional information sources, business models, and capital allocation

behaviors. Instead they must highlight anomalies and challenge mental models, revamp their business

models, and invest their capital dynamically to not only survive the crisis but also thrive in the post-crisis

world.