FM-BINUS-AA-FPU-78/V2R1

BINUS University

Academic Career: Class Program:

Undergraduate / Master / Doctoral *) International / Regular / Smart Program /
Global Class / BINUS Online Learning *)

 Mid Exam  Compact Term Exam Term : Odd / Even / Compact *)

 Final Exam  Others Exam : _____________ Period (Only for BOL) : 1 / 2 *)

 Kemanggisan  Senayan  Semarang Academic Year :

 Alam Sutera  Bandung
 Bekasi  Malang 2022 / 2023
Exam Type* : Onsite / Online Faculty / Dept. : Digital Communication
and Hotel & Tourism /
Communication
Day / Date** : Thursday, 09 Feb 2023 Code - Course : COMM6460019 -
Political
Communication
Time** : 17:00 WIB Code - Lecturer : All
Exam :  Open Book  Open Notes BULC (Only for BOL) :
Specification***  Close Book  Submit Project Class : LA51, LA52, LB51,
 Open E-Book  Oral Test LC51, LC52, LD51,
LD52, LE52, LF51,
LG51, LH51
Equipment*** : Student ID *** :
 Exam Booklet  Laptop  Drawing Paper – A3 Name *** :
 Calculator  Tablet  Drawing Paper – A2 Signature *** :
 Dictionary  Smartphone  Notes

) Strikethrough the unnecessary items **) For Online Exam, this is the due date ***) Only for Onsite Exam
Please insert the test paper into the exam booklet and submit both papers after the test.

The penalty for CHEATING is DROP OUT!

Learning Outcomes
LO1: (C2) Comprehension: Explain the basic understanding of politics and communication
LO2: (C2) Comprehension: Explain the elements of communication politics
LO3: (C4) Analysis: Analyze the mass media strategy of communication politics in Indonesia
LO4: (C5) Synthesis: Propose the mass media strategy of communication politics
___________________________________________________________________________

Read the questions below, answer them in full

1. Entertainment in politics is a way for people to convey political messages differently. One of
them is satire. Where it is a form of stage humor but conveys a political message. Give an
example of a form of satire (stand-up comedy performance) and analyze the impact of the
message on political communication theory! (LO3, LO4, Score 20%)
Verified by,

[Arleen Ariestyani S.I.Kom., M.I.Kom] (D6100) and sent to Department/Program on

January, 10th 2023
Page 1 of 2
 FM-BINUS-AA-FPU-78/V2R1
2. In theory at the 10th meeting which discussed political advertising, there were eight
components of political party products. Give examples of the eight components and analyze
each factor that supports the success of political marketing! (LO3, LO4, Score 20%)
3. Make a negotiation strategy starting from the lobbying process regarding the issue of land
acquisition in the Batang area, Central Java for the construction of a steam power plant in
the area! (LO3, LO4, Score 20%)
4. Describe the four press systems in the world with examples of each type of pers! (LO3, LO4,
Score 20%)
5. Give an example of a case of propaganda and its impact on political communication
messages. For example, when Hitler propagated the Nazis, then his political message was
that Nazis were the ideology of the German state and became the strongest country in the
world! (LO3, LO4, Score 20%)

___GOOD LUCK!! ____

Verified by,

[Arleen Ariestyani S.I.Kom., M.I.Kom] (D6100) and sent to Department/Program on

January, 10th 2023
Page 2 of 2