Angelyn M.

Abajenza BSME 3A January 8, 2022

Case 9: GOOD MUSIC BROADCASTING CORPORATION: Ebb Tide

Engineer Frederick Panganiban was reading the advertising sales report handed to him by his
assistant. The report contains information consolidated from the ten radio stations owned and operated
by Good Music Broadcasting Corporation (GMB). These stations are located in the various parts of the
country.

                GMBC headquarters and sales office are located in Makati. GMBC derives income from
advertisements lodged by companies like San Miguel Corporation, Ayala Life, and others. The sales office
receives the cassette tapes and written text containing the advertising messages of the client
companies.

                The tapes are meant to be played at regular intervals in all of the ten radio stations operated by
GMBC. The written text is an alternate advertising form read by the radio announcers at regular
intervals. An advertising message does not exceed one minute. The advertisers are billed depending on
the frequency of exposure of their messages.

                Each station is managed by a station manager who reports directly to Engineer Panganiban, the
general manage. The stations are allowed to slots after accommodating the national advertisers.
                A certain portion of the advertising income is credited to the account of the individual stations
depending on the assignments sent to them by the GMBC headquarters. The total advertising income of
station consists of the credited account from the head office plus whatever income from local
advertisers is derived.

                Engineer Panganiban is now reviewing the consolidated sales report. He wants some
improvement in operations so that the overall income will increase. He feels that the sales report is
useful, but he believes some other data may help him make a better decision.

Statement of the Problem

Engineer Panganiban is now reviewing the consolidated sales report. He wants some
improvement in operations so that the overall income will increase. He feels that the sales report is
useful, but he believes some other data may help him make a better decision. How will Engr. Panganiban
make improvement in operations to increase the overall income?

Objectives:

 Radio stations need improvement with their rating to increase their advertising income.
 Create new ideas for the improvement in operations of radio stations.
Solutions:

 Find out what are the daily trends.

 Make new shows that convince people to tune in on that radio station.
 Make a program about Q and A with funny topics, sharing love stories, journeys in life,
etc.
 Let people request their desired songs and make a segment for music daily top 10.
 Give good music background.
 Connect your stations in social media like Facebook, Instagram, Twitter, and Youtube.
 Hire additional personnel.

Conclusion

Music is everything. It can change the world just in one beat. You may come from a different era
and place but, if you hear the music, it has communication that makes you understand the message of
that song. Radio stations have a great contribution to society. Every radio station seeks to entertain
many people through music, funny shows, unique programs, etc. Sometimes problems occur in
operations that can affect the ratings and overall income. But if the organization controls it properly, it
will help achieve its goals efficiently and effectively. Control the things that you can control, it helps in
measuring the progress towards the organizational goals and brings any deviations, and indicates
corrective action.