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GOOD DAY!
GROUP 3
LET'S PLAY A
GAME!
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TOUR GUIDE SERVICES
Driver and tour guide's lunch and dinner allowance 400.00 400.00
TOUR BUDGET
Tour Costing
This cost includes the cost of travel in different
modes like air, road, rail, land etc. In other words, it
is the total cost incurred for travel from a point of
origin to a point of destination through any mode of
travel. A commercial air ticket sold on a regularly
scheduled flight is a simple pricing procedure.
The prices quoted include all the applicable charges.
Tour operators have to worry about airport
transfers too. Pricing charter flights is little more
complicated. Frequently, modes of transport are
combined or used sequentially to achieve the
objectives of the tour.
What are your operating costs?
Your operating costs consists of two main categories,
namely
1. Fixed costs These are costs that occur and remain
unchanged regardless of the number of tours or
activities you run. This could be your rent,
administrative costs, annual costs or cost of storing
your equipment.
2. Variable costs This refers to the costs you incur
according to the number of tours or activities you
run. It includes wages for your guides, cost of fuel,
meals during your tours or a commission you pay your
re-sellers.
One of the key factors for
success in the tourism industry
is the right tour costing and
pricing. Set the price too high
and people won't buy. Set it too
low, and you'll go out of
business. To ensure that
consumers purchase your tours
and partners promote them,
your prices must be consistent,
accurate, and competitive.
Type of Cost Percentage Sample Computation (in Php)
A. Direct Cost
Accommodation 20% 2,000
Transportation 25% 2,500
Entrance fee and tour activities 20% 2,000
B. Indirect Cost
Administrative Cost 10% 1,000
Advertising 9% 900
Others 1% 100
C. Profit 15% 1,500
TOUR COSTING
Tour Costing
Base on the table avobe, the elements of tour
price include the cost of accomodations,
transportation, entrance fee and activities,
administrative cost such as printing and
manpower, advertising, and others. For package
tour the costs ₱10,000, ₱2,000 ideally goes to
hotel accommodation, ₱2,000 to transportation,
₱2,500 to entrance fees and activities, ₱1,000 to
admit cost ₱900 to advertising and promotion, and
₱100 to miscellaneous. This results to a profit of
₱1,500 which may be considered a small amount
for such a labor-intensitive products.
Quiz
1.____ is Travel that is cost-conscious and Prize aware.
A.Tour Cost
B.Tour Package
C.Tour Budget
D.Tour Guide
2.___ means the total cost incurred or attributed to a tour
product or service.
A.Tour Cost
B.Tour Package
C.Tour Budget
D.Tour Guide
3.The_____consists of two main categories, namely Fixed
Cost and Variable Cost.
A.Tour Cost
B.Operating Costs
C.Tour Budget
D.None of the above
4.This is one of the main categories of operating costs that
occur and remain unchanged regardless of the number of
tours or activities you run.
A.Fixed Costs
B.Tour Costing
C.Tour Budget
D.Variable Costs
5.This is one of the main categories of operating costs,
refers to the costs you incur according to the number of
tours or activities you run.
A.Fixed Costs
B.Tour Costing
C.Tour Budget
D.Variable Costs
TRUE OR FALSE
____6.Budget Tours are perfect for travelers who want to
see and do as much as possible, while being Economical.
____7.One of the key factors for success in the tourism
industry is the right Tour Costing and Pricing.