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  • Sooki Gelato X Anomali Coffee Collaboration Deck 3

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    Sunan
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    This document discusses a collaboration between Sooki Gelato, an artisan gelato company, and Anomali Coffee, a specialty coffee roaster. They will create a new Javanese Palalangon flavored gelato using high quality milk from local farms and Anomali's coffee beans. The product will be distributed and marketed at both companies' stores in premium locations in Jakarta, as well as through e-commerce and social media campaigns, to appeal to their similar target audiences of urban professionals. Outlet promotions, online activations, community events and social media will be used to promote the new gelato flavor collaboration.

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    This document discusses a collaboration between Sooki Gelato, an artisan gelato company, and Anomali Coffee, a specialty coffee roaster. They will create a new Javanese Palalangon flavored gelato using high quality milk from local farms and Anomali's coffee beans. The product will be distributed and marketed at both companies' stores in premium locations in Jakarta, as well as through e-commerce and social media campaigns, to appeal to their similar target audiences of urban professionals. Outlet promotions, online activations, community events and social media will be used to promote the new gelato flavor collaboration.

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    © All Rights Reserved
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    16 views9 pages

    Sooki Gelato X Anomali Coffee Collaboration Deck 3

    Uploaded by

    Sunan
    This document discusses a collaboration between Sooki Gelato, an artisan gelato company, and Anomali Coffee, a specialty coffee roaster. They will create a new Javanese Palalangon flavored gelato using high quality milk from local farms and Anomali's coffee beans. The product will be distributed and marketed at both companies' stores in premium locations in Jakarta, as well as through e-commerce and social media campaigns, to appeal to their similar target audiences of urban professionals. Outlet promotions, online activations, community events and social media will be used to promote the new gelato flavor collaboration.

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    © All Rights Reserved
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    Flag for inappropriate content
    of 9

    I

    when locals
    meets artisan
    SOOKI GELATO X ANOMALI COFEE
    Moosa Farm, Solok Sooki Gelato, Menteng
    2

    from farm to table

    local farmer with local pride high quality gelato = premium market
    SOOKI GELATO X ANOMALI COFFEE

    reproduce high quality high quality calves = high quality milk sooki gelato store, menteng jakarta
    calves with high technology
    3

    Anomali Coffee is a coffee roaster


    company providing coffee with "speciality"
    SOOKI GELATO X ANOMALI COFFEE

    standards from all over Indonesia.


    From locals farmers to premium market.
    Sooki Gelato Audience 4

    Female, male and kids, 18-55 yo


    Mostly female
    SES A-B
    Urban and sister city or premium location
    Primary : Home Owner, and Young Family

    Co Branding:
    Equal penetration to reach blended target
    market

    SOOKI GELATO X ANOMALI COFEE


    Anomali Coffee Audience 5

    Male and Female, 25-40 yo


    Mostly male
    SES A-B
    Urban and sister city or premium location
    Primary : Home Owner, and Young Family

    Co Branding:
    Equal penetration to reach blended target
    market

    SOOKI GELATO X ANOMALI COFEE


    Product Collaboration 6

    healthy gelato recipe by Sooki


    + using coffee bean by Anomali

    jawa palalangon gelato

    SOOKI GELATO X ANOMALI COFEE


    Distribution 7
    premium market and location

    Sooki Gelato Store: Anomali Coffee Store:


    BIC 1 Menteng Anomali Senopati
    RSIA Bunda Menteng Anomali Menteng
    Brandina Cafe BIC Menteng Anomali Kemang
    RSIA Bunda Margonda Anomali Setiabudi

    Online:
    E-Commerce
    Social Media

    SOOKI GELATO X ANOMALI COFEE


    Marketing Activation 8

    Outlet or Cafe Online Campaign


    Freezer IG Activation
    Promotional Banner Trivia
    Quiz
    Events

    Community
    Events
    Social Campaign
    Social Movements

    SOOKI GELATO X ANOMALI COFEE


    are you ready
    for someting new?

    SOOKI GELATO X ANOMALI COFEE

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