August-October 2021 Podcast Advertising Plan

Updated July 30, 2021

Est. Average Week of Week of Week of Week of Week of Week of Week of Week of
Podcast Genre Podcast Available Audience Compatible with Host Spot Type Impressions per Est. CPM Est. Cost per
Listening Link Demographics Attribution Tracking Unit Unit 8/2/21 8/9/21 8/16/21 8/23/21 8/30/21 9/6/21 9/13/21 9/20/21

Spots Cost Spots Cost Spots Cost Spots Cost Spots Cost Spots Cost Spots Cost Spots

85% female, 38% ages 25-34 and 37% ages

Sibling Revelry Society and Culture 35-44, average HHI $80k, average education
https://podcasts.apple.com/us/podcast/sibling-revelry-with-kate-hudson-and-oliver-hudson/id1485798128 No Kate and Oliver Hudson* :60 Host Read Mid-Roll 325,000 $29.50 $9,588.82 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0
level is Bachelor's Degree

Per Episode Per Episode

90% female, 36% ages 25-34 and 34% ages

Busy Philipps is Doing Her Best Celebrity Interviews 35-44, average HHI $80k, average education
https://podcasts.apple.com/us/podcast/busy-philipps-is-doing-her-best/id1527623861 No Busy Philipps and Caissie St. :60 Host Read Mid-Roll 100,000 $29.41 $2,941.18 0 $0 0 $0 1 $2,941 0 $0 1 $2,941 0 $0 0 $0 0
level is Bachelor's Degree Onge*

Per Episode Per Episode

92% female, 62% ages 25-34 and 6% ages

Couple Things with Shawn and Andrew Relationships 35-44, average HHI $100k+, average
https://podcasts.apple.com/us/podcast/couple-things-with-shawn-and-andrew/id1485740243 Yes Shawn Johnson and Andrew :60 Host Read Mid-Roll 100,000 $23.53 $2,352.94 0 $0 1 $2,353 0 $0 0 $0 0 $0 0 $0 0 $0 1
education level is BA/BS East*

Per Episode Per Episode

https://podcasts.apple.com/us/ 90% female, 30% ages 25-34 and 50% ages

Moms and Murder True Crime podcast/moms-and-murder/ 35-44 Yes Melissa Rice and Mandy :60 Host Read Mid-roll 85,000 $27.68 $2,352.94 1 $2,353 0 $0 0 $0 1 $2,353 0 $0 0 $0 1 $2,353 0
Edmonston*
id1261679921 (HHI/Education not available)

Per Episode Per Episode

Once Upon A Crime True Crime 90% female, median age 43, avg HHI $95k,
https://podcasts.apple.com/us/podcast/once-upon-a-crime-true-crime/id1122650415 No Esther Ludlow* :60 Host Read Mid-roll 52,000 $35.29 $1,835.00 0 $0 1 $1,835 0 $0 0 $0 1 $1,835 0 $0 0 $0 1
80% Bachelor's degree or higher

Per Episode Per Episode

86% female, 39% ages 24-34 and 15% ages

The Balanced Blonde / Soul on Fire Health & Wellness 35-44
https://podcasts.apple.com/us/podcast/the-balanced-blonde-soul-on-fire/id1169052792 No Jordan Younger* 3-Minute Host Read Mid-roll 47,500 $49.54 $2,352.94 1 $2,353 0 $0 0 $0 1 $2,353 0 $0 0 $0 1 $2,353 0
(HHI/Education not available)

Per Episode Per Episode

What Should I Read Next? Literature 98% female, median age 41, median HHI
https://podcasts.apple.com/us/podcast/what-should-i-read-next/id1073499086 Yes Anne Bogel* :60 Host Read Mid-Roll 45,000 $31.77 $1,429.65 0 $0 1 $1,430 0 $0 0 $0 1 $1,430 0 $0 0 $0 1
$114,277, 88% Bachelor's Degree or higher

Per Week Per Week

90% female, 20% ages 21-29 and 60% ages

The Essential Oil Revolution Alternative Health 30-44
https://podcasts.apple.com/us/podcast/essential-oil-revolution-w-essential-oils-educator/id1064835727 Yes Samantha Wright* :60 Host Read Mid-Roll 35,500 $23.52 $835.00 1 $209 1 $209 1 $209 1 $209 1 $167 1 $167 1 $167 1
(HHI/Education not available)

Per Month Per Month

90% female, 50% ages 25-34 and 50% ages

Highest Self Podcast Health & Wellness, 35-44
https://podcasts.apple.com/us/podcast/highest-self-podcast/id1244644906 No Sahara Rose* :60 Host Read Mid-Roll 30,000 $68.63 $2,058.82 1 $2,059 0 $0 0 $0 1 $2,059 0 $0 0 $0 1 $2,059 0
Spirituality (HHI/Education not available)

Per Episode Per Episode

87% female, 35% ages 25-34 and 35% ages

https://podcasts.apple.com/us/
Murderish True Crime podcast/murderish/id1317929691
35-44, median HHI $93k, 75% Bachelors No Jami Rice* :60 Host Read Mid-Roll 30,000 $27.65 $829.41 0 $0 1 $829 0 $0 0 $0 1 $829 0 $0 0 $0 1
degree or higher

Per Episode Per Episode

86% female, 27% ages 25-34 and 4% ages

Asian Boss Girl Asian American Lifestyle 35-44
https://podcasts.apple.com/us/podcast/asianbossgirl/id1281645489 No Melody Cheng, Helen Wu :60 Host Read Mid-roll 28,000 $48.16 $1,348.36 0 $0 0 $0 1 $1,348 0 $0 0 $0 1 $1,348 0 $0 0
(HHI/Education not available) and Janet Wang*

Per Episode Per Episode

90% female, 30% ages 25-34 and 60% ages

True Crime Fan Club True Crime 35-44, 50% HHI $80k-$100k, 80% with
https://podcasts.apple.com/us/podcast/true-crime-fan-club-podcast/id1166399817?ls=1&mt=2 No Lanie Hobbs* :60 Host Read Mid-Roll 15,000 $35.29 $529.41 1 $529 0 $0 0 $0 1 $529 0 $0 0 $0 1 $529 0
Bachelors or Masters degree

Per Episode Per Episode

Weekly Totals: $7,502.86 $6,655.75 $4,498.29 $7,502.86 $7,202.24 $1,515.36 $7,461.11
Monthly Totals: Aug $26,159.76

GRAND TOTAL:

1
Week of Week of Week of Week of Week of Week of
Total Est. Cost
9/20/21 9/27/21 10/4/21 10/11/21 10/18/21 10/25/21

Cost Spots Cost Spots Cost Spots Cost Spots Cost Spots Cost

$0 1 $9,589 0 $0 0 $0 0 $0 1 $9,589 $19,177.64

$0 0 $0 1 $2,941 0 $0 1 $0 0 $0 $8,823.54

$2,353 0 $0 0 $0 1 $2,353 0 $0 0 $0 $7,058.82

$0 0 $0 0 $0 0 $0 0 $0 0 $0 $7,058.82

$1,835 0 $0 0 $0 0 $0 0 $0 0 $0 $5,505.00

$0 0 $0 0 $0 0 $0 0 $0 0 $0 $7,058.82

$1,430 0 $0 0 $0 0 $0 0 $0 0 $0 $4,288.95

$167 1 $167 0 $0 0 $0 0 $0 0 $0 $1,670.00

$0 0 $0 0 $0 0 $0 0 $0 0 $0 $6,176.46

$829 0 $0 0 $0 0 $0 0 $0 0 $0 $2,488.23

$0 1 $1,348 0 $0 0 $0 0 $0 0 $0 $4,045.08

$0 0 $0 0 $0 0 $0 0 $0 0 $0 $1,588.23

$6,614.00 $11,104.18 $2,941.18 $2,352.94 $0.00 $9,588.82

Sept $33,896.89 Oct $14,882.94

$74,939.59