Professional Documents
Culture Documents
• What is ‘Conditioning’?
Definition of learning
A process by which experience and or practice
produces a relatively enduring change in an
individuals' behavior or capabilities.
• Your body jerks slightly, you become aroused, and you look toward the source of the sound.
But as you hear it again and again, your startle response diminishes & eventually you ignore
the sound.
• F o r e xa m p l e w h e n t h e y h e a r d t h e
footsteps of the approaching
experimenter.
Pavlov’s classic experiment
• Further study by Pavlov’s (1923/1928) research team confirmed
this observation.
• Yet when a tone was presented just before food powder was
given, soon the sound of the tone alone made the dog salivate.
2. Pavlov also found that a tone became a CS more rapidly when it was followed by
greater amounts of food.
3. But when the UCS is intense and aversive—such as an electric shock or a traumatic
event—conditioning may require only 1 CS-UCS pairing.
• Carol’s case illustrates this one-trial (single-trial) learning. Carol had an accident in
her car and then developed a phobia of cars.
4. Time interval between US & CS is short
5. The CS is distinctive and stands out from other competing stimuli (bell stands out
from other noises in the room)
2. Extinction:
•Occurs when CS (e.g, bell) is presented repeatedly without US (e.g., food).
•CR (e.g., salivation to bell) weakens & eventually disappears.
•Occasional pairings of CS & US (e.g., bell & food) are needed to maintain CR.
4. Generalization: Once CR is acquired the organism responds not only to the original
CS but also to stimuli similar to it.
The greater the similarity, the more the chances the CR will occur
• Discrimination: occurs when the CR is demonstrated to one
stimulus BUT NOT TO ANOTHER STIMULUS.
LEARNING FEARS:
Little Albert experiment (1920)
Merz et al (2010):
• The hope is that if no danger occurs, the learnt fear will become
extinct.
• Instead, the person will learnt to associate car (CS) with something new
(safety). The new association will replace the old one.
• Mental imagery (in-vitro) or real life (in vivo) situations can be used.
1 . Pat i e n t i s ta u g h t a d e e p m u s c l e
relaxation technique & breathing
exercises.
• That’s why we readily form an association b/w illness and food— more
readily than b/w illness & a nonfood stimulus (e.g. a plate or spoon).
• Rats readily learned an association between flavored water and illness, yet
the rats could not be conditioned to associate flavored water with the pain
of an electric shock.
“Wired in”
• Conditioning depends not only on nurture but also nature. What any organism
can learn in a given setting is to some extent a product of its evolutionary history.
• The tendency to develop taste aversions appears to be “wired in” as part of our
biological nature rather than purely learned.
• For example, food aversions can develop even when the time interval b/w eating
& illness extends over several hours—as compared with just a few seconds in
Pavlov’s experiments.
• Psychologists now believe that many common fears arise from genetic
preparedness, built into us from our ancestral past- : snakes, spiders, blood,
lightning, heights.
Real-World Applications
• Garcia demonstrated how aversive conditioning can dissuade
wild coyotes from attacking sheep.
• They did so by wrapping toxic lamb burgers in sheepskins and
stashing them on sheep ranches
• When coyotes ate these meaty morsels, they became sick &
developed a distaste for lamb meat. The result was a
whopping 30 to 50% reduction in sheep attacks!
...... the neutral stimulus can become a CS that elicits a similar allergic reaction.
• Chemotherapy/ radiation therapy save countless lives but often cause nausea & vomiting.
• Many cancer patients eventually develop anticipatory nausea and vomiting (ANV); they become
nauseated before a treatment session.
• Initially neutral stimuli, such as needles, the hospital room, become associated with the
treatment (the UCS) and act as conditioned stimuli .
• The patient may first be taught how to relax physically, and then the conditioned stimuli that
trigger ANV are paired with relaxation and pleasant mental imagery
Taste Aversions & Chemotherapy