CENTRAL LUZON STATE

UNIVERSITY

SILVER FARM CO.

BUSINESS PLAN
Members:

Agustin Brey Jeimely S.

Clemente Raven I.

Clima Yasmin Ruth M.

Dela Cruz Mikee G.

Dulay John Lorence M.

Estanislao Johnmark D.

Flores Lorna D.

Mosqueda Alexsandra C.

Paguio Daryll L.

Vinluan Francine Nicole A

 CENTRAL LUZON STATE
UNIVERSITY

TABLE OF CONTENTS

Excutive Summary………………………………………………………..…………………………III

Operational Plan………………………………………………………..…………………………IV

Product Design…………………………………………………………..……………………………

Pricing Scheme And Marketing Strategies………………………………………………………V

Products and Production Schedule………………………………………………………………

Financial Plan…………………………………………………………..……………………………VI

Organization Chart…………………………………………………………..……………………VII

Personnel…………………………………………………………………..………………………VIII

Financial Aspect…………………………………………………………..……………………………

Total Project Cost…………………………………………………………..…………………………

List of Assumptions…………………………………………………………..……………………IX

Project Financial Statement and Current Asset……………………………………………………

Benefits and Cost Analysis…………………………………………………………..……………XI

Project Implementation, Managing, and Control………………………………………………XII

S-W-O-T Analysis…………………………………………………………..………………………

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 CENTRAL LUZON STATE
UNIVERSITY

EXECUTIVE SUMMARY

Silver farm is a poultry farm which focused to the production of chicken and duck meats. It

is located in General Tinio (Papaya), Nueva Ecija. The of Silver farm group is to become the

leading producer of local meat poultry in Nueva Ecija, to achieve is this goal the Silver Farm

will to their best to produce a high quality, long shelf life, and safe poultry meat. Three factors

have been acknowledged by Silver Farm as being essential to its success. The first step is to

put strict financial controls in place. Overall productivity will be enhanced by using the

appropriate controls. The desire of the sector's greatest concentration levels of local poultry

products will be the second key component. The third component is grasping and putting into

action the principle of significant revenue operations to complete client’s satisfaction. The

company choose local species of poultry birds that have significant market demand, viability

for breeding in Philippines, and better taste as well than exotic ones. Silver Farm will feature

these local poultry birds such as native chicken and ducks. Silver farm will also serve as a

consultancy body that offers technological and technical guidance to local poultry farmers.

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 CENTRAL LUZON STATE
UNIVERSITY

OPERATIONAL PLAN
This part of the business plan will cover the mode of operation of the farm

Farm will be located in a serene environment where there are enough trees to provide

shade and coolness; with emphasis on such types as those that can absorb odour from

animal droppings. This however, does suggest seclusion or remote location from

business centres. In this regard, trees will be planted on the compound. The Safe shelter will

be provided for the farm animals to give them peace in sleeping and protection from rain.

Security on the farm cannot be overlooked, in view of this, proper lighting will be

provided. Standby electric power source will be acquired. Compound will be fenced

to avoid human and animal predation.

PRODUCT FEATURE/DESIGN
The products offered by Silver Farm is processed poultry meat like chicken and ducks

meat. The packaging and the production is by machineries to ensure the quality and to

maintain the equality of each product.

Logo and brand name:

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 CENTRAL LUZON STATE
UNIVERSITY

PRICING SCHEME AND MARKETING

STRATEGIES

As a new booming business the company will provide coupon for the costumers such as:

 Maintain clean farm and healthy growth of the farm animals each month.

 The whole piece of chicken will be sold at a price range of ₱189.00 depending on the

unstable inflation rate of the Philippine.

 The whole piece of duck will be sold at a price range of ₱272.00 depending on the

unstable inflation rate of the Philippine.

 50% off for every 100 whole piece of poultry meat (chicken and duck)

 75% off for every 300 whole piece of poultry meat (chicken and duck)

For advertisement strategies, the Silver farm will enter all social media platforms to boost

the production of the company, the staffs are assign to dessiminate flyers including posters

and tarpaulins all over the baranggays and municipalitry.

PRODUCTS & PRODUCTION SCHEDULE

For every 240 hours the company is assign to change the chicken and ducks to maintain the

consistency, highest quality and hygiene standards. A well controlled process ensures to get

nothing but the fresh of poultry meat straight from the farm. Grown in natural conditions

with nutrition rich feed.

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 CENTRAL LUZON STATE
UNIVERSITY

FINANCIAL PLAN

Property ₱1, 500,000.00

Equipment System ₱7,514,192.70

Sub-total ₱ 9,014,192.7

Operating Expenses:

Salaries ₱208,593

Marketing and promotion ₱ 20,000.00

Other operating expenses ₱ 557,350.00

Sub-total ₱ 785,943.00

Total ₱ 9,800,135.7

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 CENTRAL LUZON STATE
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Organization Chart:

A typical organizational chart in a farm industry is shown below:

MANAGER

HATCHERY ADMINISTRATIVE FINANCE

SUPERVISOR OFFICER OFFICER

TECHNICIAN
MARKETING
STORE KEEPER
OFFICER

HATCHERY

ATTENDANTS
SALES AND ACCOUNT
CLERKS

SECURITY MESSENGER GARDENER

GUARDS AND
GATEMNEN

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 CENTRAL LUZON STATE
UNIVERSITY

PERSONNEL

1. Laborers will be hired to take care of the clearing of bushes and general cleaning

works on the farm.

2. Trained sales personnel will be employed to take care of sales on the farm.

3. Two trained security persons will as well be employed to take care of general security

and reception. These will operate in turns within the 24 hours of the day.

FINANCIAL ASPECT

The proposed business will have a total of business cost of ₱ 9,800,135.7 the owner’s equity

must be used to finance incidental expenses such as pre-operating expenses, farm animals

improvement, maintainance andsome labor cost of the business. The rest of our funds will

sustain thesupplies of machineries that will used to produce the ducks eggs will be charged

against the income being generated by the business during the first and succeeding production

cycle.

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 CENTRAL LUZON STATE
UNIVERSITY

TOTAL PROJECT COST

A. Initial Capital

Outlay………………………………………………………..…………….₱2,500,000.00

B. Operating Capital………………………………………………………₱2,000,000.00

C. Pre Operating Capital……………………………………………………₱2,100,000.00

D.Contingencies……………………………………………………..………₱2,750,000.0

Total Budgetary Requirement …………………………………………₱ 9,350,000

LIST OF ASSUMPTIONS

MONTHLY YEARLY

Manager 45,000.00 450,000.00

Assistant Manager 26,000.00 298,000.00

Financial Secretary 23,000.00 253,000.00

Labor 10,000.00 120,000.00

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 CENTRAL LUZON STATE
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PROJECT FINANCIAL STATEMENT AND

CURRENT ASSETS

Cash and cash equivalents

Accounts receivable…………………………………………………92,200.00 (PER DAY)

Inventory……………………………………………………………………… 476,500.00

Prepaid expenses……………………………………………………………… 50,000.00

Invesment 700,000.00

Total current assets…………………………………………………………1,318,700.00

Property and equipment

Land…………………………………………………………………………1, 500,000.00

Buildings and improvement…………………………………………………1,350,500.00

Equipment ………………………………………………………………… 1,500,000.00

Less accumulated depreciation………………………………………………… 25,000.00

Other assets

Intangible assets………………………………………………………………… 20,000.00

Less accumulated amortization………………………………………………… 2,500.00

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UNIVERSITY

Benefits and cost Analysis (BCA)

Total Cost Revenue 750, 500.00

Transport Benefits 30,000.00

Increased Productivity Value 550,000.00

Net Cost Benefits 420,000.00

Benefits Cost Ratio 128.87

PROJECT IMPLEMENTATION, MANAGING

AND CONTROL

Silver Farm will ensure that the funds and the supplies are properly used for production of

fresh farm animals meat, should always be prepared into some progress to the customers in

montly basis. The income that will be receive every wil not go into waste but to improve and

upgrades the machineries of the company. Any problem that may discover shall be correct

immediately to ensure the success of the business. The Silver Farm associates give their best

implement the business as soon as possible to produce a high quality products for the people.

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 CENTRAL LUZON STATE
UNIVERSITY

S-W-0-T ANALYSIS

The following SWOT analysis captures key strengths and weaknesses within the company

and describes the threats facing Silver Farm.

Strengths Flexibility in meeting the needs of the costumers, high-quality product offerings

that exceed competitive offerings of price, quality, and service, higher income than industry

margins due to production efficiency.

Weakness Lacks of financial sources, having a hard time to find a hardworking and qualified

employees. These are the weaknesses that silver farm co. needs to be solve.

Opportunities There is growing market with a significant percentage of the target market

still not aware that Silver Farm will now exists. The ability to develop long-term commercial

contracts which should lower costs associated with production.

Threats The upgrades of product by a well known poultry farm, unstable weather that might

gave a hard time for farm animals to adapt, and the bird flu trauma to the costumers

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