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PERFORMANCE - IMPORTANCE MATRIX

PERFORMANCE
I
HIGH M
P
1 2
O
R
T
MEDIUM A
N
3 4 C
E
LOW

POOR AVERAGE EXCELLENT

HOW TO OPERATE THIS MATRIX:


1. For each functional area list out all the key
areas/activities and arrange them in descending
order of their strategic importance
2. Compare the performance of each of these
attributes with its key competitors, within its
strategic group
3. Your focus would now be in improving the
performance of important areas/activities in each
functional area (most of them lie in Box 1)

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