RESEARCH PROJECT

Title of the Assignment:- E-bicycles

Student’s Name:- Deepali Sood
Student ID:- 000901289
Course Name:- International Research
Instructor Name:-Tim Janjicek
What is E-bicycle? What are its need and What is it’s main
purpose?

Now bicycle was the old fashioned word. So with the

modernization it has come up with the innovative thought “E-
BICYCLES”. It is the combination of bicycle and an electric
motor that will help the rider in pedalling by its electric
operated rechargeable battery services.
It has the high quality of stretchable rubber material which would look
like a bike but is not actually a bike and influences the enhancing
features of bikes.
It reduces the travelling time, provides comfortability while pedalling,
gives relaxation to back muscles that is attached to our spinal cord ,
reduces the disc pressure at the back, reduces the leg strain,etc.
Operates with a Secondary cell i.e. Rechargeable battery system. It is
used in adventure sports too.
It is estimated that it can be run upto 30-35 km/hr. If its an advanced e-
bicycle it can cover more 10 kms in 1 hr that makes around 45 km/hr
like a bike.
They looks like a small bicycle but are the BEST ALTERNATIVES to
CONVENTIONAL BICYCLES.
These bicycles are also considered as Bikes.
If not purchase , I have decided to launch an APP also while launching
this e-bicycle in Toronto so that if comsumers are unable to purchase,
they can use these service by an HOUR BASIS i.e. registering through
app and paying for the service by an hour and in which location they
want the service like YULU in INDIA. This service would be the first in
Toronto, Canada.

Marketing Research on ‘ELECTRIC BICYCLES’—

It is observed that e-bicycles is blooming like a flower not only in a one particular
country but have taken the entire world. Further it is expected to hover more.
While the Toronto’s economy is already flourishing but after the coming of e-
bikes in the market , it has become the STEPS AND LEGS of people.
To launch something in the market one should observe the market carefully and
that’s what I have done. With my findings it is for sure that this electric bicycles
will be gonna MOST DEMANDING PRODUCT. In future it will be the need of an
hour.
Now Canada is also shifting towards the Manufacturing economy. The
manufacturing sector plays a significant role in determing the country’s GDP. It is
very important to note that transportation sector uses a large holding shares of
energy. This energy would further reduce the level of pollution. Since we have
decided to launch this product we would like to launch this product EMISSION
FREE. It will not use CNG OR LPG but with rechargeable batteries which makes the
pockets saving and in expensive.
We have already launched our battery which was quite successful and emission
free, reverts and feedbacks were very good. We hope to have a good response by
this automobile.
It is very important to consider both ECONOMICAL AND ENVIRONMENTAL
FACTORS because it is said that both of these are very friendly technologies and
can disbalance each other. We can assure that our e-bicycles are not only
economical or affordable but an environment friendly product.
By launching this product in the market segment or its arena, we would become
the big competetors of the top leading e-bicycle companies. But in that also we
will excel because we are promising to the customers and consumers that our
product is very innovative, good in appearance, cost effective, emission free, etc.

COMPONENTS OF E-BICYCLE:-
Speed grip
Brake Lever
Brake Cable
Cable Holder
Screw Reflector
Plate
Front DrumBrake
Tire
Tube
Rim
Power Assist Button
Indicator Display
Grip
Horn Button
Speed Cable
Seatpost and Seatpost key
Frame
Front Axle
Pedals, Battery

RESEARCH OBJECTIVES ON ELECTRIC BICYCLE:-

 First and the foremost is to find out the reason why consumers
would prefer electric bicycle- whether it is purposeful for them.
 To inquire about the Consumer’s affordability about purchasing
electric bicycles.
 To check and analyse the market pattern of Toronto, Canada
where I would like to launch my product.
 To investigate through and collect the factors that would that
would increase the sales of electric bikes.
 To analyse the sale of top leading companies (Manufacturing
Companies) that would have come up with the electric bicycles.
 To analyse the Customer’s satisfaction and their reverts regarding
the same.
 To do my research continue to find the development of e-bicycles
in worldwide.
 To identify its growth pattern in the transportation sector.

References:-

 Electrical Bicycle Components and Yaletools.com :

Components(2008)

 A Start-Up reimaging e-bicycles : Restart. ac.in(2011)

 https://yaletools.com/electric-bicycle-components/ (2015)