ATTRIBUTION MODELS.

What are attribution models?

Attribution models are the rules or set of rules that are used to determine how conversions
and sales are attributed to various touch points along the conversion path. With the help of Social
Steven, Display Dan and PPC Pete, Kevin simply explains how different attribution models are used
to attribute sales and conversions in digital. For example, the last interaction model in Analytics
assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or
conversions.

There are four steps to choose and implement a marketing attribution model:

1. Step 1: what reports do you crave?

2. Step 2: Create the data you need for attribution.
3. Step 3: Pick an attribution model.
4. Step 4: Actually, implement the marketing attribution model.

https://www.youtube.com/watch?v=BfnJwYuFWVM

This is a quick link that simply explains what attribution models are, It was uploaded on HubSpot
Marketing YouTube page. It also leads to other links that are helpful when it comes to business
techniques.