TATICS

Marketing tactics are a series or set of strategic methods or actions

aimed at promoting a business’ goods or services. The aim is to
maximize sales and maintain a competitive good or service.

The difference between marketing strategies and tactics

A marketing strategy lays out a clear set of choices that define what
you’re going to do (as well as what you’re not going to do). Put to-
gether, these choices form a clear strategic direction for your mar-
keting.
Marketing tactics are the specific activities you use to execute your
strategy. Digital marketing strategies have potentially hundreds of
tactics such as posting curated content on social media, publishing
blogs to increase website visibility, using backlinks to improve
search engine ranking, and a Facebook ads campaign that targets
specific buyer personas. You can even have tactics within tactics (a
website or brand refresh is made up of several smaller tactics to
tweak and enhance the final result). But all these marketing tactics
fall under the umbrella of a single marketing strategy.
In other words, a marketing goal is where you specifically want to
get to and a business goal is what you hope to achieve when you
get there. Your marketing strategy is your map and your tactics are
the bits of kit you use to reach your destination.FOR THIS CASE for
TEDxHCMCOU to come up with measures to apply effective strategies

Product: comparative positioning strategy

Being a nonprofit, TEDxHCMCOU provides services devoted

to spreading knowledge and ideas, usually in the form of short,
powerful talks, demonstrations and performances on a wide range
of subjects and topics.
TEDX will use marketing tactics such as Content Marketing .Tactics
While we firmly believe that transparency is a content market-
ing staple rather than a tactic, we include it here because it’s essen-
tial to an effective content marketing campaign.
audience enter the customer journey guarded and skeptical. First,
find out what your audience cares about, whether it’s how you de-
velop your products, how you come up with new product ideas, your
processes, operations, customer service, and even revenue num-
bers. in this case we are emphasizing the impact ted has on the
content we want to convey to OU students..  
What type of transparent content can you publish? Here are some
ideas:
• Behind-the-scenes videos and other content that portrays the
inner workings of your business—what consumers don’t see ev-
ery day.
• Wins and losses. What marketing tactics were successful?
Which ones failed? What lessons have you learned? You don’t
need to give away all of your proprietary strategies, but let your
audience know you are human, and you face similar frustrations.
• Get ahead of mistakes and publish them before your audi-
ence gets a chance to call you out on them.
• Show revenue numbers in blog posts if this aligns with your
marketing strategy.
• Give away your best stuff in your free content, and your au-
dience will come back to buy your offerings.

.
Personalize them by:
• User profile – Promote different offers depending on the
buyer persona.( this is mean the students whose are the audi-
ence )
• User behavior – Ex: Retarget users who landed on your auto-
mated webinar registration page but haven’t signed up.
• Buyer’s journey – Promote different offers depending on
where the consumer is in the buyer’s journey. For example, you
would promote an educational article to a consumer in the
awareness stage, but if the consumer is in the decision stage, a
better offer would be a case study.
• User interactions and interests – If a user downloaded your
Facebook promotions lead offer, they may also be interested in
your Twitter ads lead offer.
Through the above strategy we can use to emphasize the content
and practical similarity of TED and TEDXOUHCM. thereby making it
easier for students who have a minimal interest in TED to recognize
and increase TEDXOUHCM's event recognition among ordinary
events.

Price: market-penetration pricing strategy

Promotion: online advertising strategy

TEDXOUHCM uses email marketing tactics to reach out to students

who need to register for programs like TED in particular and all OU
students in general. Through email available provided by the school
for academic purposes, TEDXOUHCM will collect comments as
well as possible rates to meet the FINANCIAL eligibility of OU stu-
dents.

Personalization, automation and customer loyalty are three power-

ful strategies to get the most out of TEDXOUHCM email marketing
campaigns

Referrals are integral to business growth, but manually managing a

referral program is tedious and you could miss out on potential re-
ferrals if you don't automate it. procedure. Therefore, through the
automation of the process of sending mail through google ad, stu-
dents will simultaneously receive incentives as well as invitations to
participate in the program of TEDXOUHCM.

In addition, TEDX can study the behavior of students as well as the

audience through the form feed back sent to each student before
and after the program this is called behavioral marketing tactics,
Behavioral marketing is a must do. Email behavioral targeting looks
at TEDX audience actions in emails and sends automated emails
based on this data.

Behavioral marketing works because of the concept of relevancy.

When you target potential customers with relevant content (based
on past behavior, interests, or intent), they are more likely to en-
gage with that content. Thereby TEDX can have the appropriate
data to improve the quality of the next program and besides that, it
can also determine which topics are trending for the audience.