This document includes: (1) project plan template (2) possible team roles (3) weekly retrospective template

START FILLING IN YOUR GROUP INFO BELOW:

Team Member Name Email Phone Social Media Contact Info

Nhien Huynh huynhmynhien98@gmail.com +84 342999374 WhatsApp

Marcos Beato beatomar@gmail.com +351 929094400 WhatsApp

Elisha Stoddard eli.stoddard@gmail.com +54 3576 411753 WhatsApp

Nandabi Nandabi Nandabiderick2021@gmail.com +256784935267 whatsapp

NEXT FILL IN THESE PROJECT PLAN DETAILS EACH WEEK

Task Who will When will it Who will When are the Who will When will it Status W wk wk wk wk
complete be review it reviews due submit it be submitted
k 11 12 13 14
it completed by
1
0

Project Plan Nhien June 22nd Marcos June 23rd Nhien June 23rd Submitted X x x X

Weekly Retrospective Nhien June 27th Eli June 28th Nhien June 29th Not x x X X
Submitted

Business and Campaign Nhien June 27th Marcos June 28th Nhien June 29th Not x
Objectives (and why, how, what) Submitted

Audience Personas Nhien & June 28th Nhien June 29th Nhien June 30th Not x
Eli Submitted
Audit Checklist Eli June 27th Marcos June 28th Nhien June 29th Not x
Submitted

Campaign Goals Eli June 27th Nhien June 28th Nhien June 29th Not x
Submitted

Value Proposition Eli July 4th Marcos July 5th Nhien July 6th Not x
Submitted

Engagement Strategy Eli July 4th Nhien July 5th Nhien July 6th Not x
Submitted

Key Messages Eli July 4th Nhien July 5th Nhien July 6th Not x
Submitted

Mediums, Channels, KPIs Eli July 11th Marcos July 12th Nhien July 13th Not x
Submitted

Customer Journey Map Eli July 11th Marcos July 12th Nhien July 13th Not x
Submitted

Content Calendar Eli July 12th Nhien July 13th Nhien July 14th Not x
Submitted

Content Mockups Marcos July 12th Eli July 13th Nhien July 14th Not x
Beato Submitted

Budget and ROI Nhien July 14th Marcos July 15th Nhien July 16th Not x
Submitted

Presentation Script/Slides Marcos July 18th Eli July 19th Nhien July 20th Not x
Beato Submitted

Presentation Nhien, July 20th Eli, July 20th Nhien July 20th Not x
Eli & Marcos Submitted
Marcos & Nhien
We will meet as a group each week on Tuesday at 10am in the Salt Lake City time zone, using WhatsApp and
Zoom video conference
(For example, we will meet as a group each week on Tuesday at 10am in the Salt Lake City time zone, using Zoom video conference.)
Team Roles
Team Lead < Nhien Huynh >
A leader that sets a good example of hard work; inspires others
● Submits all team work to Canvas
● Understands all aspects of the project
● Performs research on the client and the target audience
● Helps the team stay focused on the client and their needs
● Resolves any issues with team members, or enlist the help of the
teacher in special circumstances by posting on TEAM
GOVERNANCE announcement board
● Leads team meetings and discussions
● Ensures there are clear goals and assignments each week
● Completes the weekly retrospective, and the first parts of the
message map (up until the campaign goals)
Project Manager < Nhien Huynh >
● Detail-oriented
● Able to deal with both big picture issues as well as small details,
and understands the relationship between the two
● Keep the team on task and on time
● Tracks assignments, progress, and deadlines
● Completes/updates the project plan and budget and ROI figures
● Reviews and provides feedback on other team members’ work
● Acts as the team lead, if there are three people in the group
● Reviews and provides feedback on other team members’ work
Strategy Specialist < Eli Stoddard >
● Able to see how all elements of the campaign work together to
form a cohesive strategy and message
● Does not get so caught up in the content that they lose sight of
Content Specialist < Marcos Beato > the campaign objectives
● Able to spend significant time thinking through the core
● Highly creative with content creation, and good with technology
objectives and messages of the campaign
● Prefers making the strategy come to life rather than spending
● Leads the development of digital marketing strategy
time defining the strategy itself
● Completes the message map (starting with the campaign goals),
● Leads the development of the content strategy
audience persona, audit checklist, customer journey map, and
● Completes the content mockups, the presentation script, and
content calendar
the presentation slides
● Reviews and provides feedback on other team members’ work
● Reviews and provides feedback on other team members’ work

Weekly Retrospective

TURN IN ON Week 11
What are three things that went well in Week 10? Why do you think they went well?

What are three things that didn’t go well this past week? Why do you think they didn’t go well?

What will you do the same or differently next week?

Did you complete the tasks you planned to complete this week? If not, why, and how will you avoid this in the future?

TURN IN ON Week 12
What are three things that went well in Week 11? Why do you think they went well?
What are three things that didn’t go well this past week? Why do you think they didn’t go well?

What will you do the same or differently next week?

Did you complete the tasks you planned to complete this week? If not, why, and how will you avoid this in the future?

TURN IN ON Week 13
What are three things that went well in Week 12? Why do you think they went well?

What are three things that didn’t go well this past week? Why do you think they didn’t go well?

What will you do the same or differently next week?

Did you complete the tasks you planned to complete this week? If not, why, and how will you avoid this in the future?

TURN IN ON Week 14
What are three things that went well in Week 13? Why do you think they went well?
What are three things that didn’t go well this past week? Why do you think they didn’t go well?

What will you do the same or differently next week?

Did you complete the tasks you planned to complete this week? If not, why, and how will you avoid this in the future?