COURSE SYLLABUS

DATA MINING & BUSINESS ANALYTICS

I. Module Information:

Program Title: MIS

Module Title: Data mining and business analytics

Module Code: INS2061

Number of credits: 3

Lecture: 30 hours

Exercise: 0 hours

Practice: 15 hours

Self-study: 135 hours

Pre-requisite(s): INS3063 – Enterprise Analytics for Decision Support

Other requirement(s): None

II. Lecturer Information:

No Full Name Title Institution Email Phone

1. Tran Thi Oanh Assoc. VNU-IS oanhtt@gmail.com 0362220684
Prof. Dr.
2. Nguyen Doan Dr. VNU-IS dongnd@vnu.edu.vn
Dong

III. Main aim(s) of the module:

This course provides an introduction to the fundamental issues and basic techniques of
data mining. The topics covered include data mining process, data preprocessing, data

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mining techniques and data mining evaluation. In particular, the use of data mining in
support business intelligence and decision making will be covered through labs, projects
and case studies.
Upon completion of this subject, students should be able to:
Knowledge
1. MEMORIZE basic data mining applications and techniques;
2. DESCRIBE how to preprocess data before applying data mining techniques;
3. EXPLORE the use of data mining techniques on different datasets using software
packages;
4. VISUALIZE the discovered patterns;
5. EVALUATE the data mining performance;
Skill
6. RECOGNIZE case studies of applications using data mining.
7. IMPROVE self-study skills
Attitude
8. ENHANCE team-working ability

Learning outcomes of the Learning outcomes of the program (MIS)

module
1 LO 3
2 LO 3
3 LO 3
4 LO 3
5 LO 3
6 LO 6
7 LO 8
8 LO 13

IV. Module’s description:

Data mining consists of a wide range of data analysis techniques that can be applied to large
datasets to discover patterns, trends and other forms of knowledge embedded in the data. In the
commercial world, data mining is often conducted on enterprise data stored in relational databases
to help managers make informed decisions so as keep businesses competitive and attuned to
changing market conditions. With the recent advances in data generation and collection, new data
types such as text, Web, spatial, and temporal data have emerged creating new opportunities for
mining knowledge from data for business intelligence.
This course provides an introduction to the fundamental issues and basic techniques of data
mining. The topics covered include data mining process, data preprocessing, data mining
techniques and data mining evaluation. In particular, the use of data mining in support business
intelligence and decision making will be covered through labs, projects and case studies.
Students are expected to learn data mining and its use in business intelligence through acquiring
the basic data mining concepts and techniques, using them to explore data, and deriving useful
knowledge patterns from the data through hands-on programming and experimentation that

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involve some industry strength data mining software packages.

V. Main topics:

Topic 1: Introduction to data mining

Topic 2: Data mining with the Python language
Topic 3: Classification: Nearest Neighbor and Bayesian classifiers
Topic 4: Classification: Advanced Predictive Model (ANN)
Topic 5: Logistic Regression
Topic 6: Association rules mining
Topic 7: Unsupervised Learning
Topic 8: Model evaluation and Fine-tuning
Topic 9: Text Mining Analysis
Topic 10: Communication and Model Deployment

VI. Reading and resources for the module:

Prescribed text
[1] Introduction to Data Mining, Pang-Ning Tan, Michael Steinbach, and Vipin Kumar, Pearson
Publisher, 2ndedition, 2018, ISBN: 0133128903
[2] DATA MINING FOR BUSINESS ANALYTICS. Concepts, Techniques, and Applications in
Python. Galit Shmueli. Peter C. Bruce. Inbal Yahav. Nitin R. Patel. Kenneth  C. Lichtendahl Jr.,
1st edition, 2020, Wiley publisher, ISBN-10: 1118879368

Recommended references
[3] Data Mining: Concepts and Techniques (3rd Edition), J. Han, M. Kamber and J. Pei,
Kaufmann Publishers, 2011, ISBN-13: 978-0123814791

VII. Teaching (learning) methods (strategies):

+ Classroom lectures combine with discussion and class assignments, homework;

+ Students present the solution of projects.

VIII. Course schedule / Teaching plan:

Week / Content No of sessions Self Reference Learning

Date Tot L E P study Outcomes
al
Topic 1: Introduction to data 3 2 1 9 Chapter 1 1
mining [1]
2-4 Topic 2: Data mining with 6 4 2 18 Hands-on

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 the Python language
Lab hours
5-6 Topic 3: Classification: Rule- 6 4 2 Ch 4 [2] 2, 3
based, Nearest Neighbor and
Bayesian classifiers 18
Lab hours
7+8 Topic 4: Classification: 6 4 2 Ch 11 [2] 2, 3, 5, 6
Advanced Predictive Model
(ANN) 18
Lab hours
9 Review and mid-term Exam 9
10 Topic 5: Logistic Regression 3 2 1 Ch 10 [2]
9
Lab hours
11 Topic 6: Association rules 3 2 1 Ch 6 [2] 3, 5, 6, 8
mining 9
Lab hours
12 Topic 7: Unsupervised 3 2 1 Ch 7 [2] 3, 4, 5, 6
Learning 9
Lab hours
13 Topic 8: Model Evaluation 3 2 1 Ch 19 [2] 3, 4, 5, 6
and Fine-tuning 9
Lab hours
14 Topic 9: Text Mining 3 2 1 Ch 20 [2] 3, 5, 6, 8
Analysis 9
Lab hours
15 Topic 10: Communication 3 2 1 Ch 10 [2] 3, 5, 6, 7, 8
and Model Deployment 9
Revision
Final Exam 45 30 15 135

IX. Assessment methods

No Assessment items Value Learning Notes

outcomes
1. Home assignment 10% 1,2,3,4,5,6,7,8 Continuous – class attendance and
and class tutorial participation
participation
2. Mid-term quiz 30% 1,2,3,4,5,6,7,8 Complete 2-3 projects
3. Final exam 60% 1,2,3,4,5,6,7,8 Two-hour written exam
Total 100%

Note: Students achieve less than 80% class attendance and participation will not be able to
take the final exam.

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X. Policies and other requirements:

Requirements during lecture:

- Be on time;
- Complete the assigned readings before class meetings;
- Actively involve in the lecture, no personal affairs or discussions outside of course
materials are allowed during the lecture;
- No cellphones or personal computers are allowed during lecture;
- Limit the time stepping out of the classroom.
Requirement during discussion/case study/group study:
- Actively participate in group discussion activities, contribute to the groups;
- Are allowed to use personal computers and cellphones to find information regarding
the course materials and the assignments.
Other requirements:
- Plagiarism is prohibited under any circumstances. Students who commit plagiarim
are subjected to failure of the class and possible dismissal from the university;
- Follow the procedures during the exams;
- Follow the policies by International School, Vietnam National University-Hanoi.

Date … Month … Year 202…

Dean Lecturer

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