Professional Documents
Culture Documents
Abstract
The current hype about culture-led local development models is causing an increasing
interest in cultural policies in the broader context of urban policy. This is not necessarily
a transitory situation bound to fade once the hype is over. Under certain conditions, there
is room to believe that culture may indeed become a main development driver of urban
systems. For this to happen, however, it is necessary to abandon simple mono-causal
developmental schemes (such as the ‘creative class’model) and look for more articulated
approaches. This calls in turn for a complex systems-based conceptual framework that
is at the same time rich enough to capture the complexity of the interdependences among
policy and state variables, and manageable enough to be of practical use, not only for
policy design professionals but also for local stakeholders who want to take part
in collective decision-making processes. Inclusiveness and collective decision making
are almost unavoidable in the case of cultural planning strategies, as the social
sustainability of culture-based value creation processes crucially depends on boosting
the level of access to cultural opportunities by local residents. In this article we present
an approach that may be a tentative first step in this direction.
Introduction
We seem to be in the middle of a long-lasting hype about culture and creativity as
possible key drivers of urban development processes. Scholarly discussion is by now so
lively and articulated that a lengthy bibliographical essay would barely suffice to cover
it thoroughly. In spite of this, there seems to be so far no conclusive theoretical and
empirical evidence, whether on the positive or the negative side, and the dispute still
looks very open. Among the various issues to be discussed, one that is gaining increasing
attention is whether, in order to become a key developmental driver, cultural and creative
processes need any form of system-wide regulation and, if so, of what kind. One might
argue that, as a rule, cultural imagination and creativity, almost by definition, merely
need to abide by their own serendipitous principles and may hardly be governed, let
alone planned. But this attitude seems to rely on a rather naïve and stereotypical notion
of what cultural imagination and creativity really are (see Sternberg and Lubart, 1991).
In fact, both culture and creativity are extremely multifaceted concepts (Bleakley, 2004;
Crociata, 2009) and the conditions for creative activities to sustain a proper urban
development model seem to be rather tight and demanding (Landry, 2008), especially in
We thank two IJURR referees who looked at an earlier draft for their comments and suggestions. The usual
disclaimer applies.
© 2012 Urban Research Publications Limited. Published by Blackwell Publishing. 9600 Garsington Road, Oxford OX4
2DQ, UK and 350 Main St, Malden, MA 02148, USA
2 Pier Luigi Sacco and Alessandro Crociata
terms of the required level of social organization and coordination (Woodman et al.,
1993), whereas an effective and innovative urban governance needs to rely on specific
forms of creativity that may, but need not, be complementary to the former (Healey,
2004).
The regulation of creativity is, therefore, far from being a boutade. Most of the
promise of the developmental potential of culture and creativity critically rests upon our
ability to conceptualize, design and implement the proper policy tools. But what kind
of policies, if any, and at what level? These are questions that hardly admit of
straightforward answers. The aim of this article is to develop a thorough approach to the
issue and to provide some tentative answers.
and Frankhauser, 2001; Portugali, 2002; 2006) but at the same time it is pretty clear that,
at least for the moment, these approaches may be useful for the analysis and solution of
mind-opening toy problems, or of very specific and circumscribed issues, but cannot be
as yet a practical tool for use by actual planners in most realistic policy contexts.
This does not mean, however, that synergetic models and, more generally,
cybernetics-inspired approaches to urban system regulation are practically useless. Quite
the contrary; in fact they may act as very powerful methodological metaphors and
as broad conceptual frameworks to illustrate, discuss and analyse real problems of
regulation for urban systems whose complexity and articulation is much too great to be
usefully described in terms of closed-form mathematical dynamic models (Alfasi and
Portugali, 2007). For this to be done, however, it is necessary to develop a suitable
methodology and a corresponding toolbox that allows them to be addressed with
conceptual precision without replicating the methodologies and tools of formal
mathematical models. At the same time, it is necessary to develop a framework that
is historically grounded in a proper socioeconomic context, not to borrow one
mechanically from other disciplinary contexts addressing other kinds of issues and
responding to entirely different theoretical and practical necessities (Papaioannou et al.,
2009).
What is, then, in practice, the use of reasoning in metaphorical terms, and why in
particular choose the systems complexity metaphor as a reference? The main reason is
that, in this way, it is possible to avoid the pitfall of one-directional causal thinking,
whose main negative consequence is that of overlooking almost completely the
unforeseen and unintended side effects of regulatory tools. This shortcoming is
particularly evident in the case of the debate on, and practice of, policy strategies for
culture- and creativity-driven urban development. We now turn, therefore, to this specific
issue with a double intent: to illustrate the previous discussion with a specific example
and to set the scene for the construction of our policy framework.
easy-to-grasp set of indices, labelled after the by now famous 3Ts (Technology, Talent,
Tolerance). What makes Florida’s approach so seductive for the policymaker, therefore,
is its providing a ready-made blueprint for policy design, well grounded on
one-directional causal links that the general public find very palatable and seductive
(Peck, 2005).
The problem with this approach is not only that it lacks empirical corroboration in
independent tests (Hoyman and Faricy, 2009) — at least in the short run, these findings
are largely seen as academic disputes that do not influence policymakers too much,
especially if the latter find the underlying idea functional to their own policy goals.
The real issue is that, by focusing on the one-directional causal link, and suggesting that
good regulation basically means paving the way for that specific kind of development
engine — namely, tailoring the city to the creatives’ needs as defined by the theory (in
Florida’s evocative terminology, creatives look for ‘plug and play’ professional and social
environments) — the approach ends up largely overlooking far too many unintended
consequences of primary relevance. In the case of the creative class approach, these have
been made explicit and discussed at length: the gentrification of ‘culturally hip’ areas and
expulsion of the urban poor from the city, the instrumentalization of cultural and creative
activity and the undermining of its authenticity, the marginalization of large parts of the
local community from the developmental game and so on (Montgomery, 2005; Nathan,
2005; Peck, 2005; Markusen, 2006; Wilson and Keil, 2008; Atkinson and Easthope,
2009). Rather than easing the social contradictions and the economic dualisms that are
typical of the urban context, such a mono-directional regulatory approach based on a very
idiosyncratic notion of culture and creativity may even exacerbate them and put under
pressure local creative communities that are unwilling to twist their social and cultural
discourse to fit into an external script that is quite insensitive to the local context but
highly functional to specific local organized interests (Ponzini, 2009; Whyte, 2009).
A useful illustration of this effect may be found in Baltimore’s policy failure in applying
the Florida approach to a city affected by severe, preexisting forms of social and
economic distress (Ponzini and Rossi, 2010). The threat of an exacerbation of existing
dualisms may, moreover, easily carry over to the regional level under the form of a
creative metropolis vs noncreative small towns tension (Lewis and Donald, 2010). It
is no surprise, then, that such a straightforward causal scheme finds little support in the
data — which, of course, does not amount to saying that there is no value in attracting
talented people to a given city.
Another instance of simple mono-directional regulatory scheme is the one that
focuses on the creation of cultural landmarks — for instance, highly representative
buildings designed by world-renowned archistars — which work (again) as attractors of
global visibility, investments, tourist flows and so on. Here, the underlying causal scheme
is more traditional, and can be ultimately traced back to a sort of post-industrial
Keynesianism where the cultural attractor causes a big injection of effective demand in
the local system, with the corresponding multiplier effects and so on. But, again, it is by
now clear that, in this case too, the idea that a true long-term growth dynamics can be
originated in this way is illusory; rather, the big cultural attractor will have a positive
impact on the local economy if the latter is already highly productive and efficiently
organized (Plaza, 2008). Cultural attractors may have a direct impact on the social
construction of local meaning and identity, but this does not necessarily translate into
a full-fledged developmental model (Dembski and Salet, 2010; Molnar, 2010). The
cultural revitalization of a local economy needs to rely upon a highly coordinated
organizational model, that fully addresses the specificities of the systemic logic of the
creative sectors (DeFilippi et al., 2007), embeds them in a proper sociospatial context
(Grabher, 2006), involves all kinds of local agents and builds upon the resilience of local
talent in the first place (Aoyama, 2009).
The main threat from mono-directional developmental visions and their policy
failures is that they may undermine, in the eyes of the public opinion, the credibility
of any kind of approach that leverages the transformational potential of culture and
creativity. In this way, the failure of the model and its regulatory design carries over to
the developmental factors on which the model builds — a logical inconsistency, but a
typical outcome of the policy discourse. As a matter of fact, if we want to make sense
of culture-led local development, we need to look at it from a sufficiently holistic
perspective (see Scott, 2000; Hutton, 2004; Amin and Thrift, 2007; Landry, 2008). What
is needed is to embed this intuition in a proper conceptual context that may inspire
sensible, effective, socially sustainable policies (see the critical discussion in Scott,
2006). Our aim is to give a positive contribution in this direction.
Citizens who
Citizens Engaging Declare that
in Amateur Citizens would be the
Cultural Activities Best Promoters of New
Country of the EU during the Year (%) Cultural Initiatives (%)
Sweden 93 33
Estonia 87 23
Luxembourg 84 24
Slovak Republic 83 13
Finland 82 27
France 80 25
Denmark 79 30
Netherlands 78 28
Belgium 78 19
Germany 77 27
United Kingdom 74 23
Czech Republic 73 13
Slovenia 68 23
Austria 66 15
EU 27 average 62 19
Ireland 59 14
Latvia 57 24
Cyprus 53 16
Malta 51 14
Italy 51 12
Hungary 48 13
Spain 46 12
Lithuania 44 27
Romania 42 9
Greece 41 17
Poland 38 16
Portugal 27 5
Bulgaria 21 12
Source: Authors’ elaboration based on data from Eurobarometer (2007)
(2007), and levels of citizens’ bias toward their own cultural activism as measured in the
same survey (see Table 2).
Interestingly, all countries that show above EU27-average figures for cultural
participation, also show above EU27-average figures in citizen activism in culture, with
the exception of the ‘Mitteleuropean block’ (the Slovak Republic, Czech Republic and
Austria), where it is felt that the key player in relative terms (apart from the obvious ones)
should be the regional government (Austria) or trust foundations and NGOs (Czech and
Slovak Republics). Conversely, all countries with below-average cultural participation
also turn out to be below average in citizen activism, with the exception of two of the
Baltic Republics (Lithuania and Latvia — the third Baltic Republic, Estonia, is above
average in both participation and activism), which are clearly under the cultural influence
of Northern European countries (Sweden, Finland, Denmark, the Netherlands and
Germany). Actually, Northern European countries show the highest figures in both
participation and activism. Not incidentally, these latter countries (together with the
United Kingdom, which has the longest historical tradition in this respect) are also the
ones that are currently most engaged with a Progressive cultural policy approach (see
EZ-OCW, 2009). On the other hand, conservative and/or rent-seeking approaches to
cultural policy have so far prevailed in Mediterranean countries, which generally show
low rates of both participation and activism — although also in these contexts there may
be large regional differences, as for instance in the case of culturally dynamic regions
such as Catalunya and the Basque Country in Spain.
The key to a credible policy option for culture as a leading development driver,
therefore, does not have to do primarily with emphasizing the instrumental value of
culture for the pursuit of non-cultural goals, such as economic development or urban
rejuvenation, but rather with establishing an intrinsically motivated and firmly
empowered community commitment to active, purposeful participation in cultural life
(Sacco and Tavano Blessi, 2009; Ferilli et al., 2011).
performing arts, music, heritage and so on; see, for example, KEA European Affairs
(2006) for a widely used classification — and territorial scales around which the cultural
discourse is organized. Notice that, within a Regenerative or Progressive policy
approach, the sectoral aspect of the themes also concerns the strategic interdependences
between any given cultural and non-cultural sector of the local economy (see e.g. Bakshi
et al., 2008). The ‘facilities’ tenet spans the tangible and intangible infrastructural
dimension of cultural and creative activities (that is, facilities and their actual usages),
grouping them by broad functional classes — museums, libraries and archives, theatres
and performing art centres, cultural community centres, poly-functional cultural spaces
and so on, for the physical side; and exhibitions, live shows, workshops, community
activities and so on for the intangible side. As to the ‘critical dimensions’ (see Box 1
below), they are a set of developmental (meta-) factors that characterize state-of-the-art
culture-led approaches and that have been derived from an extensive meta-analytic
review of the literature (see Sacco, Ferilli and Tavano Blessi, 2010), embedded in a
specific spatial approach (see Sacco et al., forthcoming a) and qualitatively tested on a
panel of advanced, at least partially successful and at the same time structurally
heterogeneous recent case studies of culture-led development (for an in-depth analysis of
some of them see Sacco et al., forthcoming b).
As explained by Sacco, Ferilli and Tavano Blessi (2010), these 12 (meta-)factors are
all, taken individually, part of some successful mono-causal developmental scheme that
may be found in the recent literature. The distinctive feature of our approach is to
reposition them within a more general framework where they can synergize in many
different, idiosyncratic ways from one local setting to another. They may be gathered into
five groups: Quality (QCS, QLG, QPK), Attraction (AEF, AET), Genius Loci (DLE,
DLT), Sociality (MSC, CBE, LCI), and Networking (INW, ENW). Our (meta-)factors
are complex constructs that combine structural elements and agency and whose precise
operational translation calls for detailed work on definitional issues and calibration of
empirical proxies. This choice — maintaining a very qualitative statement of the basic
framework with a complementary structure–agency character — is motivated, on the one
hand, by the need to develop a policy-oriented synthesis where the developmental impact
of the structural factors is intrinsically combined with (and dependent on) actual policy
choices and, on the other, by the need to work within a broad conceptual framework that
cannot be mechanically reduced to an invariable, small set of indicators that, once taken
as the reference for policy design, leads to forced and oversimplified recipes, as happens
for instance with the ‘3Ts’ creative class formula. What this general framework suggests,
as was hinted in the introductory discussion, is that certain factors may be important, but
lead to misleading interpretations once they are turned into mono-causal schemes. It is
the successful blending and joint effect of many concurrent factors that is able to spark
a viable culture-led development dynamics. The twelve critical dimensions, among other
things, basically span (but cannot be reduced to) three distinct mono-causal schemes
(most characteristic dimensions in italics):
1 The attractiveness effect singled out by Richard Florida (2002): AET, AEF, DLT,
DLE, QCS, QPK, QLG, ENW;
2 The competitive restructuring effect singled out by Michael Porter (1989; 2003):
QCS, QPK, QLG, DLT, DLE, AET, AEF, INW, ENW]; and
3 The capability building effect singled out by Amartya Sen (2000) MSC, CBE, LCI,
DLT, DLE, INW, QLG (Sacco, Ferilli and Tavano Blessi, 2010).
On the other hand, the agency component that refers to each factor can be partly ascribed
to both the policymaker and local players, thus allowing for various degrees of
decentralization of the policy action, depending on the actual agency profile that is being
solicited.
This general methodology, which develops a policy design framework that is
applicable to a variety of different approaches to culture-led development in a variety of
different social, economic and cultural contexts, does not amount, then, to putting
forward a top-down planning approach, insensitive to local conditions and needs, and
focusing on a predetermined causation scheme — quite the contrary. Its aim is to put the
policy planner in a position to establish a proactive dialogue with the self-organizing,
adaptive forces of the local system to corroborate the policy actions rather than trying to
Natural Symbolic
Physical Capital Human Capital Social Capital
Capital Capital
(PC) (HC) (SoC)
(NC) (SyC)
under way is obtained, in other words a way of spelling out the actual content of a
policy strategy in a compact analytical form, but not yet a truly systemic representation
in terms of states and controls. Nevertheless, for certain policy goals, this may already
be enough to support the decision-making process by pinning down a clear-cut set of
different policy options for discussion from a very large and complex menu of
possibilities — especially when the bounded rationality and the biases that are typical
of many policymakers and of their actual practices and routines are taken into account
(Jones, 2003).
To arrive at a full-fledged systemic approach, each matrix cell should contain a whole
vector of indicators measuring various aspects of the actions relevant for that cell
(budgets, participation, user evaluations, outcome measures and so on), thereby
separating the structural and agency components of each given factor by identifying them
with suitable indicators. This richer coding allows a proper optimal control perspective,
in that one can now distinguish, within the set of indicators, a subset of ‘states’ (which
are influenced by the policy action but are not directly under control of the policymaker),
and a subset of (open loop) ‘controls’, which instead directly reflect the policy action
undertaken. This is, of course, the most appropriate specification of the methodology, but
the actual format chosen clearly depends on the planners’ objectives, on the available
information-processing and planning skills, on the availability of data and so on. It is
useful to point out, moreover, that one can build either ex ante (i.e. in terms of expected
binary or fuzzy membership, or in terms of a vector of quantitative indicators including
target values for state indicators) or ex post (i.e. in terms of actual values of state
indicators) matrices, so that all kinds of familiar exercises in design, monitoring and
performance evaluation can be carried out through suitable comparisons of the ex ante/ex
post matrices in the ‘optimal control’ full specification, while leaving room for some
simple comparative analysis in the descriptive binary or fuzzy specification. Thus, the
design and evaluation of a whole cultural strategy may be conducted in terms of the
(dynamic) analysis of the global structure of the matrix. Generally, biased mono-causal
approaches tend to occupy only limited sections of the matrix, with the consequence that
the system is exposed to critical structural imbalances (see Sacco and Tavano Blessi,
2007). For instance, classical ‘creative class’ policies tend to be weak on the Sociality
dimensions.
Policies can be further disaggregated into policy actions, which can again be
represented by means of suitable matrices (including the strategic matrix), once we ask
the following questions:
• How does a given action fit into the range of Themes that are characteristic of the
(given) cultural planning strategy as a whole?
• Which Facilities does it aim to build or consolidate?
• Which Critical Dimensions does it address, at what level and with what expected
effects on the system’s assets or target indicators?
In principle, one could build an all-encompassing 3D strategic matrix by combining
Themes vs Facilities vs Critical Dimensions along the lines already described above.
But, for specific policy purposes, one could construct other suitable 2D matrices such as
a Themes/Critical Dimensions, a Facilities/Critical Dimensions, or a Themes/Facilities
(or a condensed Themes/Assets) matrix. In this way, it is possible to define and design
policy actions from several different angles and at different levels of specificity. A very
useful tool for this purpose would be a policy design shell (software) that would
implement the whole process, giving access to specific matrices according to needs
within an integrated e-planning environment, and also accommodating the introduction
and testing of specific design principles and planning routines. This is a challenging task,
and represents an avenue for future research.
This methodology not only allows one to overcome the biases of mono-causal
approaches, but also to address and correct the policymaker’s cognitive biases, which
typically lead the policy strategy to focus upon specific sectors of activity or kinds of
design and evaluation — the study that Evans and Shaw (2004) prepared for the UK
Department of Culture, Media and Sport as a basis for the design of a culture-led urban
regeneration strategy at national level. By elaborating upon it, we can derive the
following schematic ‘effects model’ to be used to analyse the expected effects of a
cultural planning strategy for the regeneration of a given urban context (see Table 3).
Although certainly effective at an immediate, intuitive descriptive level, this list tells
us very little about, say, the possible strategic complementarities existing between the
various goals, and how they are in principle going to affect one another once a certain
series of policy actions is implemented. Yet this is the sort of blueprint on which the
design of most policy actions is based in current practice. In a sense, the difference
between this kind of list and a proper conceptual framework for the design and evaluation
of cultural planning strategies is the same as that which divides an item-based intuitive
budgeting technique from analytical accounting. Let us see, then, how in this example we
can rework the effects model shown above by making use of the conceptualization
provided by the strategic matrix while still maintaining it at a (more deeply analytic)
descriptive level.
Once the new framework is adopted, it soon becomes clear that the list of effects is too
generic. Think, for example, of the first item in the list: re-use of abandoned buildings.
One might say: since the building is now abandoned, any sensible use of it after recovery
will do. But, from the point of view of the effective use of public resources (not to speak
of private ones), it makes a lot of difference what kind of use is chosen for the building.
Shouldn’t this aspect be embedded in the basic layer of the strategic design process? In
the strategic matrix methodology, we are dealing with an increase in the physical stock
of (usable) capital, so it is necessary to ask what specific critical dimension(s) this
particular recovery action is going to address: providing work facilities for local deprived
communities of creative activists (PC→DLT+MSC)?; providing facilities for start-ups
by young graduates from the local university (PC→DLE+QPC)?; creating a new social
community centre hosting services of social aggregation as well as cultural access and
animation for people with low schooling (PC, SC→LCI,CBC)? Even addressing this one
simple question shows how a really articulated conceptual framework for policy design
may help both policymakers and the local community to put problems into focus more
quickly, more precisely and more constructively by layering down actions in terms of a
specific policy matrix configuration. Moreover, by so doing it is possible to repack policy
actions into different groups, not simply in terms of the kind of intervention (physical vs
economic revitalization, for instance), but also of its strategic role and expected
complementarity with other projects, irrespective of whether they entail working on
physical or intangible assets. For instance, re-use of abandoned buildings could be
grouped with development of third sector organizations, if the cultural planning strategy
entails restoration of buildings to provide facilities for under-endowed local civil society
organizations.
In this way, it is possible to rework the effects model entirely by coding expected
effects in ways that are both less ambiguous and immediately readable in their strategic
implications, as well as by taking the extra step and providing each action with its own
battery of qualitative and quantitative target (ex ante) or evaluation (ex post) indicators
to carefully define its agency profile and so on. Exemplifying at length and with all due
detail how this might be carried out is beyond the scope and space limitations of the
present article, however.
Conclusions
The complexity of the policy issues to be tackled in contemporary urban settings calls
for new methodologies articulate enough to capture the system of interdependences
among policy and state variables and, at the same time, usable enough to be employed
in current planning design practice. The increasing competition among local systems
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