Professional Documents
Culture Documents
Complete the following making sure to support your ideas and cite from the textbook and other
course materials per APA guidelines. After the peer review, you have a chance to update this and
format for your Electronic Portfolio due in Module 6.
In June 2022, Gains in Bulk encountered a challenge due to a shortage of creatine resulting
company located in the small town of Pima, Arizona. The company operates out of a large
building that houses its production and fulfillment operations. While I am no longer employed
with the organization, I worked as a full-time production and fulfillment staff member for six
months. My daily responsibilities included measuring and filling bottles and bags with the
correct supplements in the production area during the morning, and packaging customer orders,
and generating shipping labels for the latter half of the day.
production that allowed for the mass production of various products, including creatine, at a
faster-than-ever-before pace. This new system enabled the company to ship products to
customers within a few days, a significant improvement over the prior shipping time of around a
week. However, after burning through an entire shipment of creatine within two weeks, the
company was not due to receive another shipment for another month. Despite the low supply, the
company continued to sell creatine on the website. Additionally, new customers who ordered the
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company's renowned creatine were disappointed to learn that it wouldn’t be shipped to them for
the next several weeks. This situation had varying impacts on staff members and ultimately
damaged the company's reputation and profitability for a period of several months
The company's decision to sell creatine supplements despite having a low supply shows that
they prioritize their profit over customer satisfaction. They chose to sell the product even though
they knew that they didn't have enough to meet the demand, which means that they were willing
to sacrifice customer satisfaction for short-term financial gain. By doing so, they risked the
health and well-being of their customers, who might have resorted to buying creatine from less
reliable sources. This is not ethical behavior, as it puts the customer's health and safety at risk
and goes against the principles of responsible business practices. The company's focus on speed
and efficiency over ensuring an adequate supply of products indicates a lack of consideration for
the long-term consequences of their new production system. The company's decision to adopt a
new system that allowed them to mass-produce products faster than ever before was meant to
increase efficiency and profitability. However, this new system had not been thoroughly tested,
and the company did not consider the possibility of running out of stock. By not thinking about
the potential long-term consequences, the company made a mistake that ultimately hurt its
The situation could have been mitigated by a more ethical approach that prioritized the needs
and satisfaction of the customers over short-term profits. This means that the company could
have chosen to delay the sale of creatine until they had enough stock to meet the demand, even if
it meant a short-term financial loss. They could have also been more transparent about the
situation, informed customers of the shortage, and offered alternatives. By taking these steps, the
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company could have maintained the trust of its customers and avoided the negative
3) Recommend how you would apply one of the ethical communities for an alternative
course of action regarding your case.
The ethical community I would apply for an alternative course of action would be the
organizational ethic of caring from the human resource frame (Bolman & Deal, 2021, Exhibit
20.1). I think the company could have prioritized the well-being of its customers by being
transparent about the low supply of creatine and taking steps to ensure that customers were not
left without their desired product. For example, the company could have provided customers
with alternative supplement options or offered refunds for the creatine that was unavailable.
From the family point of view I think if we saw our customers as a part of our team and family,
we could’ve expressed this by caring for them and being honest in our sales with them. This
situation damaged our trust with them and took a while to build back.
Additionally, the company could have taken a more proactive approach to ensure an adequate
supply of creatine, rather than simply relying on the new production system to keep up with
demand. This could involve working with suppliers to increase the frequency of shipments or
implementing a system to monitor inventory levels more closely to avoid running out of stock.
By prioritizing the needs and well-being of its customers, the company could have demonstrated
a commitment to the caring community and potentially avoided the negative consequences that
resulted from its decision to prioritize profit and efficiency over customer satisfaction.
4) Reflect on what you would do or not do differently given what you have learned
about ethics.
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This situation was one of the reasons I quit this organization. I like reliability and structure,
which Gains in Bulk did not have. Now that I have learned about ethics, I feel it would have
been best to quit this company sooner. If I were in charge of this organization, I would prioritize
ethical decision-making and consider the impact of our actions on all stakeholders. I would
ensure that the company's values and principles are clearly communicated to all employees and
that they understand the importance of 4 prioritizing customer satisfaction and long-term success
over short-term profits. I would also work to cultivate a culture of trust and integrity within the
organization and proactively identify and address potential ethical challenges before they arise.
I would not prioritize the short-term gains of the company over the well-being and
satisfaction of customers. I would also take a proactive approach to ethical decision-making and
work to promote a culture of integrity within the organization. Finally, I would strive to cultivate
a deep understanding of the ethical principles that guide the organization and communicate these
clearly to all employees to ensure that ethical decision-making is prioritized at all levels of the
company
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Reference
Bolman, L. G., & Deal, T. E. (2021). Reframing organizations: Artistry, choice, and leadership