TEAM 301

Accelerating
growth.

TEAM DETAILS:
RIDDHIMA MANOCHA
RITHIKA ANAND
ANANYA TANEJA
 IMPROVING IN-

POWERFUL DISSEMINATION
VIRTUAL REALITY EXPERIENCE IN SHOWROOMS
STORE EXPERIENCE VR immerses users in a 3-dimensional, 360 degrees, virtual
interactive environment to stimulate real-life adventure.
PRODUCT PLACEMENT

CHANGES
A collaboration with Metaverse depicting the aspects of
TWO FLOORS: Revamping existing showrooms by establishing
adventure, better pickup, speed and aerodynamics in a

premium segment -
semi-second floors for the
Xpulse and Xtreme. video can be displayed for the customers.

Rationale - The premium segment has only two bikes The VR setup will be displayed right after the main entrance
available. Hence, semi-second floors will be cost-effective,
of the showroom for an unforgettable and classy experience
instead of having a different showroom or an entire floor.

for all prospective buyers.

COMMUNITY BUILIDING: ROHTANG PASS TRIP

A community initiative that provides Hero Bike users with the

chance to collectively undertake an excursion to Rohtang
STAFF INTERACTION
WITH CUSTOMERS Pass, in order to inculcate a sense of belonging & exclusivity.
BEHAVIORAL TRAINING: Employees need to be trained on the lines of The main agenda is to communicate aspects of speed and
the following :
1. Presentability and good hold on
speech. adventure by encouraging users to experience the Hero thrill
2. Ascertaining the flexibility in customers to switch to a premium

in difficult terrains.
model.
3. Strong convincing power and humility.
Recruitment for new personnel for the premium segment can be
done for some showrooms if necessary.
 BRAND DIFFERENTIATION

PERSONALISATION

POWER OF
SOCIAL MEDIA PSYCHOLOGY

Providing consumers with the option to
customise bike colours, and tyres (on basis
of terrain & use) will help create an edge
over the competitors. Adds ons are usually
preferred by premium consumers in
today's age.
To harness the power of social media,
allowing macro influencers for premium
segment customers & micro-influencers
for the economical segment to create
exclusivity and differentiation. This will
ensure differentiation of premium
segment and will not hamper its other
Providing them with such exemplary
service makes each user feel like their
money is being spent on a bike that
may be in the economical segment
but impart a luxurious feeling by
creating a brand that welcomes all.

segments.

MARKETING AND COMMUNICATION PLAN : ONE SHOP FOR ALL KINDS OF BIKES
ADVERTISING CAMPAIGN
To depict how Hero is one shop for all kinds of bikes -Premium and Economic, we will

O
launch an advertisement showing the growth of a person: as a child - sitting on his ER
father's Hero Honda, as an adult college student - riding a Splendour and finally as a H
T H
middle-aged person - being able to buy the Premium Xtreme/Xpulse. I
S W
E N
P P
Availability of spare parts for all kinds of
H A
models, which is the USP of KTM (current
T I O N
biggest player). W HEN EVOLU
Premium Customer service for both
economic and premium models to
transform the image of Hero to a diverse
brand - a mix of affordability and luxury.
 Thank you!
REFERNCES -
https://www.mckinsey.com/industries/retail/our-insights/personalizing-the-customer-experience-driving-
differentiation-in-retail
https://www.nexaexperience.com/
https://m.economictimes.com/auto/five-things-to-know-about-the-hero-xtreme-200s/engine-
gearbox/slideshow/51469679.cms
https://www.heromotocorp.com/en-in.html
https://timesofindia.indiatimes.com/business/india-business/hero-xtreme-200s-long-term-review-report-1-
introduction/articleshow/75387567.cmshttps://www.bikewale.com/hero-bikes/

By - Team 301