Twitter VIT App User Guide: An optimized guide

2020
Twitter VIT App

User Guide for iOS
1
GETTING BEST INSTANT LOGO
INTRO Q&A HYPE MONETIZATION Twitter VIT App User Guide for iOS | 2020
STARTED PRACTICES UNLOCK OVERLAYS
1 Check Inbox 2 Install TestFlight

Check your inbox for an email from TestFlight. If you don’t have TestFlight installed, follow the
Tap the blue button to view in TestFlight. instructions to download it from the App Store.
3 Install VIT App 4 Authorize Twitter Account

When the app has successfully downloaded Open the app and proceed to login with your
you will see the icon on your home screen. Twitter username and password.
2
An Invitation App for VITs

Whether you're an actor, athlete, musician, journalist or politician, the Twitter VIT (Very Important Tweeter) app
gives you a simple way to engage with fans in unique and interactive ways. Take it even further with access to
special formats on Twitter, including conversational and website cards. Promote your new album, movie or event
all in one app.
Q&A Instant Unlock Monetization Hype

Connect directly with your Offer access to exclusive Opt your videos into Generate buzz around
fans through Q&A’s content to fans Twitter’s Amplify programs your causes and projects
3
Twitter VIT App User Guide for iOS
Twitter Q&A
The easiest, most creative way to Host and manage a Q&A on Twitter.
Using a unique hashtag chosen by you, Q&A allows you to answer
questions directly from your fans and followers.
4
Hosts
A Host is the creator and owner of a Q&A session, which means they
have the most control. They can add Collaborators or Curators, send
announcement Tweets, end Q&A sessions, and more.
5
Hosts
Q&A Setup
1 Create Your Q&A Hashtag

Adding a hashtag is required. Fans will use this
hashtag to ask you questions.
You may use multiple hashtags.
2 Invite Collaborators
Collaborators will be able to participate in your Q&A
by answering questions. Questions answered from
Collaborators will thread with your answers.
3 Assign Curator
Assign another handle to be your Curator, so they
can monitor and select Tweets for you to answer.
Find out how to use the Curator feature on page 13.
This step is optional, but highly recommended.
4 Add Twitter Logo Overlay

When the feature is turned on, a Twitter logo will be
automatically placed in the top right corner of all
your Q&A media including the announcement Tweet
and video/photo replies.
6
Hosts
Q&A Annoncement
5 Choose Announcement Tweet Type

Select your preference of Tweet type for your
announcement Tweet or choose to skip. If you decide
to skip, you can add an announcement Tweet later
after you have setup your Q&A.
Selecting the Card option will yield Twitter’s

Conversational Card format. Card Tweets have a
hashtag limit of 20 characters.
Selecting the Regular option will yield a standard text,

video, or photo Tweet for your announcement.
6 Compose Tweet
Announce the Q&A by writing your Tweet copy
and adding a photo or video from your camera
roll or Media Studio account.
Your hashtag will be auto-populated.
7 Add Your Location

Are you on a movie set or at Twitter HQ?
Let your fans know by including your
location.
7
Hosts
Q&A Announcement (cont’d)
7 Preview Your Tweet

Before publishing your Q&A Tweet
announcement preview it to make sure all looks
good.
8 Review Icons
After you send the announcement Tweet, you will
have the option to review each response type
(video, text, and like) before entering the Q&A
session.
You can then choose to enter the Q&A session or

start later. Note that by entering the Q&A session,
it does not mean that you have to start answering
questions. You can always leave the Q&A and
resume later.
8
Hosts
View Q&A Sessions
💬 Accessing Your Q&As

As of version 0.67, you are able to create and
participate in multiple Q&A sessions, at the same
time.
To access your Q&A sessions, enter the Q&A

feature from the home screen. From here you will
see a list of all of your active sessions.
📍 Navigating Your Q&As

Q&A’s you started as a Host will be under the “all”
tab. You can then click over to the invited tab to see
Q&A’s that you have been specifically invited to as a
Collaborator or Curator.
⚙ Q&a Settings
Select the down carrot, to view settings for each
Q&A session. Depending on your role, settings will
look different for each Q&A session (i.e. Hosts will
see the option to end Q&A session, but
Collaborators and Curators won’t.)
9
Hosts
Q&A Execution
🤳 Answering Questions
Use the different tabs to browse your questions.
Answer a question by tapping the video, text, or like
icons.
⚙ Q&A Settings
Click the gear icon at the top left of your screen
to enter your Q&A settings. Here you will be able to
add more Curators, Collaborators, change video
duration limits, hide sensitive content and much
more.
⏯ Resume Q&a Session

Need a break? Select the home icon and leave your
Q&A. Open Q&A when you’re ready to resume your
session.
🛑 Ending Your Session

End your Q&A session by selecting “End Q&A” in
the top right corner and confirming. You can then
wrap up your Q&A session by creating a Tweet to
thank your fans for submitting questions. This is
highly recommended.
10
Collaborator
Collaborators are participants in a Q&A session. They are invited to a
Q&A by the Host, and they have the ability to see and answer questions.
11
Collaborator
How to Collaborate
🤳 Answering Questions
After you have been added as a Collaborator by the
session Host, open the VIT app and proceed to enter
your Q&A session by clicking the Q&A feature on your
home screen and entering the relevant session on the
next screen.
Use the different tabs to browse your questions. Answer

a question by tapping the video or text icons.
⚙ Q&a Settings
Click the gear icon at the top left of your screen to
enter your Q&A settings. Here you will be able to change
video duration limits and hide sensitive content.
⭐ Curate
In addition to answering questions, Collaborators have
the ability to curate Tweets. They can do so by tapping
the icon under each question.
You can then rearrange and edit curated Tweets by

heading over to the curated tab.
*Clicking the icon in the top right will show you other
Collaborators and Hosts in the session
12
Curator
Curators have the ability to select high quality questions they think the
Host and Collaborator should answer. They do not have the ability to
answer questions.
13
Curator
How to Curate
1 Enter Q&A Session

After you have been added as a Curator by the
session Host, open the VIT app. Proceed to enter
your Q&A session by clicking the Q&A feature on
your home screen and entering the relevant session
on the next screen.
2 Favorite Tweets
As a Curator, you will only be able to “favorite”
Tweets in the VIT App. You will not be able to reply to
questions.
To do so, click the icon below each question.
Questions that have been favorited, will be added to

the curated tab for the Host and other Collaborators.
3 Curated Tab
In the curated tab, you can unfavorite Tweets or
select “edit” to rearrange the order of Tweets (this
recommended if you want the Host and/or
collaborator to answer questions in a specific order
or to rank their importance)
14
Q&A
FAQ
How do I exit a Q&A session as a Collaborator or Curator? I recorded a video response to a question
Collaborators and Curators cannot end a Q&A session. Only the and reviewed it in the preview screen, but
Host has that permission. If they want to exit the Q&A session, when I hit “Tweet” the app crashed.
they can tap the Home icon. The Q&A will remain active, but they This can happen for a couple reasons including:
will have access to other features in the app. ‣ Using VIT on an iPad
‣ Poor Wi-Fi connection
‣ Longer videos
Can Collaborators add other Collaborators?
‣ Use of the filters
Collaborators and Hosts have different controls over the Q&A
session - Collaborators cannot add or remove other Collaborators
Specifically with an iPad, because the device’s
to the Q&A session. Only Hosts have the ability to do so.
processor is not as advanced as an iPhone, it
may force quit the VIT app to preserve space for
Is there a limit on how many Collaborators and Curators other apps that may be running.
that can be added to a Q&A session?
No - there is no limit on the number of Collaborators or Curators The possibility of this happening increases when
you can add to your Q&A session. there is poor Wi-Fi, a long video, or the partner
has used a filter — all of which slow down the
video upload time and cause the device to force
Can a Host and a Collaborator answer the same question?
quit the app. Try connecting to the Wi-Fi or
Yes, they can. Questions answered will be marked with a label
reduce the video response time to 30 seconds.
stating who has answered the question already.
Note that all video responses are recorded to

Is there a way to curate Tweets separately for Hosts and your phone’s camera roll, whether you were able
Collaborators? to Tweet the video or not. So you will not lose
At this time, it is not possible to curate questions based on a your valuable content. Simply reopen the app,
users role. Hosts and Collaborators will see the same questions resume your Q&A session, and upload the video
in the curated tab. response from your camera library.
Is there a way to curate Tweets separately for Hosts and I added a hashtag and text to announce my Q&A.
Collaborators? How come I can’t hit “Next”?
At this time, it is not possible to curate questions based on a The Q&A announcement Tweet defaults to a
users role. Hosts and Collaborators will see the same questions conversational card, which requires a video or photo.
in the curated tab. To bypass this,
toggle on the “Regular” announcement tweet option.
Can I use more than one hashtag for my Q&A?

You can include as many hashtags as you want. However,
if you plan to announce your Q&A with a conversational
card, only the first four hashtags you input will get included
in the Conversational Card. Conversational Cards only
15
support a maximum of four hashtags.
Q&A Best Practices

✓ Real examples from notable celebrities, athletes, musicians, and
more that bring the Q&A experience to life
✓ Content playbook with step-by-step instructions for launching a

successful Q&A
16
GETTING BEST LOGO
INTRO Q&A INSTANT UNLOCK HYPE MONETIZATION Twitter VIT App User Guide for iOS | 2020
STARTED PRACTICES OVERLAYS
Q&A Best Practices

Planning Your Q&A
Choose the Appropriate Handle

We recommend that the Q&A is Hosted by the
talent’s handle so it feels like a conversation
between them and their fans.
Support From Multiple Handles

Promote your Q&A from multiple handles to
broaden your audience. This is great for things
like movies, where both the cast and movie
handles can participate.
Use a Specific Hashtag

Choose a hashtag that is specific to your Q&A
session. We recommend using the individual’s
name (i.e. #AskMissy).
Announcement Tweet
17
GETTING BEST LOGO
2020-2021
Q&A Best Practices

Leading Up To Your Q&A
1-2 Days Before the Session

Tweet about the Q&A session in advance. Details to
include in the Tweet copy are:
‣ Prompt users to ask questions using the Q&A

hashtag
‣ Date + time for Q&A session
‣ Some context as to why you’re Hosting the Q&A
session. Are you launching a new product, TV show,
film or project? Highlight it here
‣ Include an image or video within the Tweet
2-3 Hours Before the Session

Tweet a few hours before the session to remind fans of
the time and to ask questions.
This can be a new Tweet, a retweet, a quote Tweet, or a

reply to the original Tweet to help resurface the
information. Prompt users to ask questions with a reply
When the Session Begins

Announce the session is beginning to encourage fans to
tune-in and ask more questions! We strongly
recommend using video for this Tweet.
18
GETTING BEST LOGO
2020-2021
Q&A Best Practices

Ending Your Q&A
When the Session Ends

Thank users for watching and participating in the
session. If you are promoting a project, reiterate it
in your video thank you message or use the
Hype feature.
Upon ending, you will be able to see how many

questions were asked and answered during your
session.
19
GETTING BEST LOGO
2020-2021
Q&A Best Practices

Pro Tips
Choosing A Location
Answering Questions
We recommend a private room over a public space.
The VIT app was created with extensive features to
Quiet, well lit, and less distracting backgrounds are
help facilitate a Q&A for Twitter. Use the Curator
preferred. Try to refrain from people traffic that may
feature to select Tweets ahead of time for your talent
cause background noise. Use a backdrop or stage
and the announcement Tweet feature to kickoff a
your surroundings to enhance the video experience.
session.
While on Camera Promoting the Q&A

Depending on how many questions you get, try to Promote your upcoming Q&A across all your social
answer at least 5-10 questions. If possible, review all channels (Instagram, Snapchat, etc) and O&O
questions ahead of time, so you can start thinking properties to increase awareness and reach. Capture
about your responses. As a best practice, select your total audience and drive them to Twitter so they
questions that help promote the project you’re can participate in the conversation.
promoting.
20
Instant Unlock
Drive conversation by incentivizing fans to spread your message by
offering exclusive content that’s unlocked with a Tweet.
21
Instant Unlock
Setup
1 Access
Enter the VIT App and on the home screen, select
“Instant Unlock”.
This will immediately bring up a setup menu where

you can select the content a user sees before and
after engaging with your tweet.
2 Before User Engagement

Use this section to create your tweet.
Tweet Copy: The main message you want to send
Media: Add Images or videos to your tweet
Hashtag: Hashtags will have a 20 character limit
Headline: This will appear below your media
Canned Response: This what a user sees in the

Tweet compose screen after tapping the CTA button
Setup Before User Engagement
Location: This field is optional
22
Instant Unlock
Setup (cont’d)
3 After User Engagement

Scroll to start entering the content the user receives
after engagement
Unlocked Media: Use this field to attach your

exclusive content
Thank You Text: Thank users for engaging. This

will replace the headline.
Website Link: Use this field to drive users to your

relevant website. This will replace the CTA button.
Select “Next” at the top right of your screen to

continue.
4 Preview & Tweet

The next screen will allow you to preview your Tweet
to ensure that all the information is correct.
Once confirmed, select “Tweet” at the top of your After User Engagement Preview
screen to finish the setup process.
Once tweeted, you will have the option to

immediately view the Instant Unlock on Twitter,
create a new one, or head back to the VIT App
home screen.
23
Twitter Hype
Generate buzz around an event, cause, or product you care about.
Leveraging the Twitter website card, Hype allows you to record a short
message and include a website CTA with your Tweet.
24
GETTING BEST LOGO
Hype
Setup
1 Enter Your Tweet Copy

First, describe your cause, event, or product. This will
appear on Twitter in your Tweet text.
2 Add Video or Image

Select an existing video or image from your library or
capture something new1. You then have the option to
crop, apply filters, emojis, or hashtags!
Video type must be .mov or .mp4
3 Include CTA Copy

What do you want your followers to do? Buy tickets?
Watch your movie preview?
Call-to-action is 70 characters max
4 Add Website URL

Include a URL to encourage your followers to click
through directly from Twitter.
5 Add Location
Let your fans know your location.
25
GETTING BEST LOGO
2020-2021
Hype
Setup (cont’d)
6 Preview Your Tweet

Before publishing your Hype Tweet preview it
to make sure all looks good. If you’re happy,
Tweet away!
7 From Twitter Timeline

Video or image website card appears in the
home timeline on Twitter with a clear call-to-
action.
8 Click-Through Destination
Video anchors at the top while the website
loads below. For website image cards the
website loads in the entire view.
26
GETTING BEST LOGO
2020-2021
Hype
FAQ
What are the video file types required?

If uploading a video from your library, the file type
must be .mp4 or .mov and under 1GB
Are GIFs supported?

At this time, GIFs are not supported in the VIT
App
How many characters are allowed in the

tweet copy?
Your tweet copy must be 280 characters or less
How many characters are allowed in the

CTA (call-to-action)?
Your CTA must be 70 characters or less
27
Monetization
You can monetize your content from the VIT app through the Camera
feature. This allows you to opt videos into Twitter’s Amplify program with
your selection of categories, countries, exclusions, etc.*
28
GETTING BEST LOGO
Monetization
Amplify Sponsorships
1 Upload Media
Start by entering the Camera feature from the home
screen.

After recording or uploading your video, a "Monetize this
video" option will appear at the bottom of the screen.
Select this option to begin setting up your monetization.
2 Select Sponsorship Program

After toggling on the "Monetize this video" button, a
number of fields will appear.

In the “Monetization program” field, select your desired
sponsorship program to continue.
3 Monetization Settings
The next field excludes any @handles from advertising
on your content. Select as many as needed. This field is
optional.

After setting up exclusions, the next field allows you to
expire any promotion on your Tweet at a desired date
and time. This field is optional.
29
GETTING BEST LOGO
2020-2021
Monetization
Amplify Pre-roll
1 Upload Media
Start by entering the Camera feature from the home
screen.

After recording or uploading your video, a "Monetize
this video" option will appear at the bottom of the
screen. Select this option to begin setting up your
monetization.
2 Select Sponsorship Program

After toggling on the "Monetize this video" button,
select In-Stream Video Ads in the “Monetization
program” field.
3 Monetization Settings
Continue down the list to fill out the necessary
fields.
Field Types
Tag Your Content: Select the category that best

describes your content. This field is required
Monetize In These Countries: Select the countries you

want your content to be monetized in (you may select
multiple). This field is required.
Exclude Advertiser Tags: Specific advertiser categories

will be blocked from advertising on your content. This field
is optional.
Exclude Advertiser @Handle: This excludes @handles

from advertising on your content. This field is optional. 30
GETTING BEST LOGO
2020-2021
Monetization
FAQ
Why don't I see an option to turn on

monetization?
The option to turn on monetization will only
appear if you are whitelisted for an Amplify
program and have recorded or uploaded a video.
Why don't I see an option to opt into Amplify

Sponsorships or Video Ads?
Your @handle must be whitelisted for Amplify
Sponsorships or Video Ads to be able to opt you
videos from the VIT app
What type of content can I monetize?

You are only allowed to monetize video content.
31
Logo Overlays
Create and upload custom image overlays for your Q&A. Great way to
include additional branding for your event, product, or sponsors.
32
GETTING BEST LOGO
INTRO Q&A INSTANT UNLOCK HYPE MONETIZATION Twitter VIT App User Guide for iOS | 2020-
Logo Overlays
Setup
1 Upload Announcement Overlays

From the home screen, tap your profile icon and choose
“Sponsored Q&A overlays.” Browse your library or files
and select the desired overlay for announcements and
replies.
2 Announcement Tweet Overlay

Your announcement overlay will be applied
automatically when you record or upload your media
during the Q&A setup.
3 Reply Overlay
When recording your video reply it will automatically
include the overlay so you can ensure the target shot is
in full view.
For image replies, the overlay is automatically added

which can be previewed prior to Tweeting.
33
GETTING BEST LOGO
How to Create Logo Overlay
1 Create Artboard
Open your graphics editor software (e.g.
Adobe Illustrator) and create a new document
using a canvas size of 1280px x 720px (for
Announcement tweet) or 720px x720px (reply
Tweets).
2 Place Logo
Place or create your logo on the canvas in your
desired position. For reply overlays, try to avoid
placing logo in areas such as the middle where
the VITs face might be. For replies, avoid logo
placement in the bottom right corner as that is
where the “reply to @handle” will appear
*Please note that the logo should not take up

the entire canvas
3 Export Logo Overlay

Give your file a name and ensure that the file
format is exported as a transparent .png
Export at 1280 x 720 px (if for announcement)

and 720 x 720px (if for replies)
34
GETTING BEST LOGO
Logo Overlays
FAQ
Why don’t I see an option for Sponsored Logo

Overlay?
Only whitelisted accounts have access to sponsored
overlays
Why can't I see my logos when I try to upload

them?
If you do not see your logo when uploading, please
verify that it is a .PNG file and 1280 x 720px (for
announcements) and 720 x 720px (replies).
35

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2020

Twitter VIT App

1 Check Inbox 2 Install TestFlight

3 Install VIT App 4 Authorize Twitter Account

An Invitation App for VITs

Q&A Instant Unlock Monetization Hype

1 Create Your Q&A Hashtag

You may use multiple hashtags.

This step is optional, but highly recommended.

4 Add Twitter Logo Overlay

5 Choose Announcement Tweet Type

Selecting the Card option will yield Twitter’s

Selecting the Regular option will yield a standard text,

Your hashtag will be auto-populated.

7 Add Your Location

7 Preview Your Tweet

You can then choose to enter the Q&A session or

💬 Accessing Your Q&As

To access your Q&A sessions, enter the Q&A

📍 Navigating Your Q&As

⏯ Resume Q&a Session

🛑 Ending Your Session

Use the different tabs to browse your questions. Answer

You can then rearrange and edit curated Tweets by

1 Enter Q&A Session

To do so, click the icon below each question.

Questions that have been favorited, will be added to

Note that all video responses are recorded to

Can I use more than one hashtag for my Q&A?

Q&A Best Practices

✓ Content playbook with step-by-step instructions for launching a

Q&A Best Practices

Choose the Appropriate Handle

Support From Multiple Handles

Use a Specific Hashtag

Q&A Best Practices

1-2 Days Before the Session

‣ Prompt users to ask questions using the Q&A

2-3 Hours Before the Session

This can be a new Tweet, a retweet, a quote Tweet, or a

When the Session Begins

Q&A Best Practices

When the Session Ends

Upon ending, you will be able to see how many

Q&A Best Practices

While on Camera Promoting the Q&A

This will immediately bring up a setup menu where

2 Before User Engagement

Tweet Copy: The main message you want to send

Media: Add Images or videos to your tweet

Hashtag: Hashtags will have a 20 character limit

Headline: This will appear below your media

Canned Response: This what a user sees in the

3 After User Engagement

Unlocked Media: Use this field to attach your

Thank You Text: Thank users for engaging. This

Website Link: Use this field to drive users to your

Select “Next” at the top right of your screen to

4 Preview & Tweet

Once tweeted, you will have the option to

1 Enter Your Tweet Copy

2 Add Video or Image