Group Project Report on a Start-Up (existing & our own

innovative idea)

GROUP 1
Jay Dudhela 21A1HP011
Setu Chawla
Sriniket Murali
Soumya Moharana

Submitted to
Asst. Prof. (Dr.) Saikat Banerjee
 Existing Startup: Impactguru

About Impactguru
ImpactGuru.com was initiated at Harvard innovation lab 2014. Impact Guru strives to
empower people and help them raise money for their social causes. Whether it's for
patients facing medical emergencies for critical illness such as Covid-19, cancer, or
organ transplants, or for non-profits fundraising their programs, or for individuals
raising money for animal causes, education expenses, or any other cause which is
critical in nature.
In the last 5 years that Impact Guru has been providing fundraising assistance, along
with global partners, who have been successful in raising more than 1500 crores.

In seed round from a Singapore-based venture capital firm RB Investments, a private

investment platform in Southeast Asia. Since its inception, Impact Guru has raised more
than₹600 crores to support various causes and organizations.

Impact guru aggregates a large number of online payments to allow any individual
requiring financial assistance to raise funds for medical expenses- be it cancer,
transplant, accident, or any medical emergency. ImpactGuru.com has already helped
mobilize Rs 1500 crores via crowdfunding along with its partners.

ImpactGuru.com recently announced a $2mm Series, led by Apollo Hospitals, with

participation from various investors across Asia, the USA, and Europe.
ImpactGuru.com was recently nominated among the top 5 early-stage start-ups of India
by TIE Start-up Award by News Corp. (Tech Circle). ImpactGuru.com was ranked
among the top 21 Start-ups Globally to Watch in the space in which it operates. Impact
Guru's senior management consists of IIT, WHARTON, IIM ALUMNI. Impact Guru's
Advisory Board features managing directors at JP Morgan, BCG, Dalberg, Harvard
Business School Professor, and Founder of Sequoia portfolio company, led by US-based
doctors.

Indian context
In India, about 55 million people were forced into poverty due to patient care costs. And
even after investing money, their life becomes unstable due to treatment costs. Impact
Guru knew this even before the pandemic. They knew that a large number of Indians
struggled to pay for critical health-related costs. Very few had insurance to fight health
emergencies, and one death due to critical emergencies could deplete the entire family's
financial health, sometimes even burying them in debt for years.

The substantial rise in digital payments gives the power to transfer money not only in
domestic regions but can tap into international regions as well. With the safe and secure
payment gateways, people are trusting these platforms with their money. Also,
companies are leveraging social media handles to reach customers and there is a big
surge in digital marketing.

Today, Impact Guru, through a crowdfunding platform, has made it accessible for all
Indians regardless of economic status and would be able to pay his / her hospital
expense. With a mission to make healthcare affordable to save lives and secure families
for a better tomorrow.

What Is Crowdfunding?

Crowdfunding is a relatively quicker and easier way to raise funds using the digital
medium of internet and social media. In simple words it is collecting the target amount
from a large amount of people. Using an online fund raiser page, we can raise large
amounts through donations from all over the globe to help any social, medical, personal
or creative need.
Professionals who create the campaign have used crowdfunding to pay for critical
medical treatments such as cancer care or transplant, support disaster relief work, help a
non-profit or a social cause or even for personal needs such as education or business.
Different types of crowdfunding are given below.

Reward Based Crowdfunding

In reward-based crowdfunding, donors earn rewards based on the amount they
donate. Rewards may include free products, prizes by companies or free services
offered by the fundraiser organization. Rewards-based crowdfunding is typically
used to raise funds for a new start up or organization that offers any product or
service.

Equity Based Crowdfunding

Donors in equity-based crowdfunding will receive a percentage ownership in the
company. This percentage can vary depending on the business and the amount of
donation. And to avoid traditional way of raising funds like debts, loans etc. Generally,
it is good for small to
medium-sized companies that are seeking a large amount of capital to launch or
grow their business.

Donation Based Crowdfunding

Donation-based crowdfunding is a collective effort of individuals to raise funds for
charity, religious, social, environmental, or other purposes. Donation-based
crowdfunding is typically in the form of various small donations from a large number
of people to raise money for the different purposes/causes.

Lending Based Crowdfunding

Lending based crowdfunding is raising funds in the form of loans that has to be paid
back to the lenders over a period of time with a set interest rate.

Competitors analysis

1. Milaap:
• A platform for raising funds for medical emergencies and social causes.
• Rs. 1400+ crore raised.
• Large social media base.
• Free Sign Up
• No platform fees on donations
• Presence in India, Singapore, US

2. Wishberry:
•Wishberry is a reward based crowdfunding platform to raise funds for artists
and their creative and innovative ideas.
• Rs. 17 crores raised
• Fundraise approval in 48 h
• All or Nothing Policy

3. Ketto:
• A platform for creative causes including art, theatre and funding for startups and more
• 1100+ crore raised
• Industry’s best fundraising success rate.
• No bond to sign
 4. Crowdera:
• AI-powered fundraising software for enterprise-level charities and philanthropies
• Free for NGO’s
• Mobile Friendly fundraising page

Business and Revenue Model:

Impact Guru has a highly scalable, asset-light, transparent revenue model.
It charges an average of 8% of total funds raised as to its fees with 5% directly being net
revenue.
It charges additional fixed fees for premium services such as digital marketing, video, and
content support.
1. Non-Accelerated model:
Fees Charge
1) Self-driven- 0%
2) Assisted- 5% (On raised amount)
3) Collaborate- 8% (On raised amount)

2. Accelerated Model:
The Accelerate initiative of Impact Guru caters primarily towards those individuals
who are unable to create or manage their own fundraiser due to lack of education,
access to smartphones, or social networks for fundraising support. Impact Guru
provides fundraising support in such cases by maximizing outreach, leveraging all
fundraising channels.

The telephone bill of a certain establishment is party fixed and partly varies as the number of
calls consumed. When in a certain month 540 calls made the bill is Rs.1800. In another
month 620 calls are consumed then the bill becomes Rs.2040. In another month 500 calls are
consumed due to more holidays. The bill for that month would be