Culture of Honda company

I. The background of the company:

1. Company history:

- Honda is a Japanese multinational corporation headquartered in Minato district, Tokyo

and founded by Soichiro Honda. He was born on November 17, 1906 in Yamahigashi,
Komyo village (now Tenryu).

2. Development process:

- In 1980, Soichiro Honda was voted in the list of " Top 25 typical characters of the
year" and compared to "Henry Ford of Japan" by the famous People magazine of the
US. Honda has also been the world's largest motorcycle manufacturer since 1959 and
the world's largest engine manufacturer with over 14 million units sold annually.

- Since 2004 the company has built diesel engines that are both quiet and filter-free to
meet anti-pollution standards. However, it can be said that this is the foundation of the
company's success, starting from a small motorcycle manufacturing company.
 - In 1960, Honda entered into automobile production, but it was not until 1973 that the
company launched its first product called Civic using CVCC engine. And from there,
Honda began to develop - research and produce a wide range of cars.

- Up to now, Honda has been present in 33 countries with more than 129 facilities and
the ability to supply 20 million vehicles to the market, including cars and motorbikes.
Particularly in the motorcycle segment, Honda is leading the world.

II. Main characteristics of the company’s culture:

Corporate culture is an indispensable part of businesses, playing the role of orientation and
direction of internal activities. Honda Corporation is one of the companies with a very clear
corporate culture strategy. Firstly, they always aim to build a multi-ethnic multinational
corporate culture. Second, Honda has always built a culture of three joy and respect for
people. Third, Honda builds a culture of "Nhập gia tuỳ tục" to match the culture of each
country in which it does business and expands its market. Finally, Honda always puts
business ethics first and is always responsible for the environment - to society.
1. Honda always aim to build a multi-ethnic multinational corporate culture.

- As we all know, Honda is a multinational corporation with headquarters in countries

around the world, including Vietnam. Honda's origin is a Japanese company. Many
people will think that this is a corporation that brings Japanese culture and traditions
into management.

- However, Honda does not do the same with its foreign headquarters. For Honda, the
new fit is the most important factor. Not all employees in any country may feel
comfortable with Japanese culture. So, what they aim to do is to create a comfortable,
harmonious environment for employees, not to be lost and not to be judged -
following the rules of Japanese culture.

- Therefore, Honda's corporate culture is a multi-ethnic and multinational culture. That

is why every culture in the world is respected and confirmed by Honda. This is also
the operating philosophy applied by Honda throughout its subsidiaries around the
world.

2. Honda has always built a culture of three joy and respect for people.

- Honda has a relatively good corporate culture. They have built for their business a
relatively different culture that is a culture of three joys including: joy of buying, joy
of selling and joy of creation.

- The explanation for this special culture is that Honda always wants to bring joy -
satisfaction to customers when buying and using their products. The joy of selling is
creating joy - the comfort of working for people who provide products and services or
in other words, sales people so that they are always full of energy and enthusiasm to
stick with. with work. The creative joy is that they will always create and stimulate fun
for the ideas and inventions of employees.
- In addition, a point that is said to be the core of Honda's corporate culture is respect
for each individual and each person. They understand that each person is born a
different individual, with the ability to think, imagination, creative reasoning and the
ability to dream. These are all factors that cannot be changed or stereotyped according
to any standard. That's why Honda's management always shows respect and
encourages its employees to develop personal qualities because those are their unique
factors. And they deserve to be proud of themselves.

3. Honda builds a culture of "Nhập gia tuỳ tục" to match the culture of each
country in which it does business and expands its market.

- "Nhập gia tuỳ tục" is a very familiar saying in Vietnam to show respect for a certain
culture. Japan is a country in Asia, so they also have many similarities in Asian culture
with many different countries because they all share the same characteristics of Asian-
Eastern culture.

- Honda Corporation always believes that: "Doing business - expanding the market in a
country means that the corporation must accept, get acquainted with and learn about
the culture of that country. For example, When Honda comes to Vietnam, Honda
Vietnam also always upholds Vietnamese cultural values. However, they also do not
obscure the Japanese cultural element.

- As a multinational corporation with many branches all over the world, their employees
also come from many different countries, but no matter where they come from, All are
associates and colleagues and are all treated equally and fairly by the company.In
addition, when doing business in different countries, Honda always tries to recruit
employees in the country. This will help them have strategies to grow their business,
 and at the same time, have the opportunity to learn more about the culture of that
country and come up with solutions. most appropriate and effective communication.

4. Honda always puts business ethics first and is always responsible for the
environment - to society.

- Finally, in the culture that Honda has always maintained, they always promote ethics
in business and always have responsibility for the environment and society in
whatever country they are located.

- For the environment, Honda prioritizes using the most advanced technologies to
minimize harm to the environment. These technologies are all rated as fuel-saving
technologies by experts. Right from the construction of the Honda factory to the
construction of a green factory, the green environment is maintained both inside and
outside the company. Until now, Honda is still trying to fight to maintain the number
one position in the company with the best strategy and environmental protection.

- Not only that, the working environment of employees is also prioritized by Honda to
make it the healthiest. They set up dust handling systems, shared air conditioners, set
up noise reduction and elimination systems... For example, they installed central air
conditioning systems in all locations to keep the heat in. The temperature is always
cool and fresh. They suck and process all the jackfruit dust in stages such as
production, fabrication, welding...

- Most of Honda's employees say that they feel very satisfied when working in an
environment. so. The outside environment Honda has also handled extremely well.
They set up scientific working spaces and installed noise suppression machines so that
the factory's noise would not spread far around, affecting residents. At any of Honda's
factories, trees are planted in a very scientific way to create a healthy living space
while helping to reduce noise. For example, at the Honda Vietnam factory, this
corporation has invested heavily in an extremely modern waste incinerator on par with
other advanced countries. The purpose of this action is to reduce waste into the living
environment.
 - For society, Honda itself understands that: "Their success is not solely based on the
quality and labor of the employees. There must be a new reason for the people of a
country to love and use it. use their products".

- For example, in the Vietnamese market, most of the motorcycle products used today
come from Honda, so they always think that their businesses need to be responsible
for the development of Vietnamese society. Therefore, each action - each of their
campaigns is associated with the community. Moreover, they also always actively
contribute to the general development of the whole society - the country when:
contributing to the state budget, propagating traffic safety, supporting the development
of education, culture and art, sport....

III. Provide examples of successes/failures in business as a result

of the organization culture.
To achieve the current success, Honda has experienced many difficulties and failures. Only
then can the current results be achieved.
1. Succeses:

- Their success comes from having the right strategies. They have effectively applied
the culture of "nhập gia tuỳ tục" in each country where they are headquartered.
Therefore, help them understand the culture and customs, thereby making effective
communication plans and strategies. Besides such successes, Honda also encountered
many difficulties.

2. Failures:

- Typically, the fierce competition of rival companies requires that they always grasp
market trends quickly and continuously improve - develop a variety of their products.
- Moreover, as a company originating from Asia, Honda's product promotion strategy is
not really diversified for many different markets such as Europe, America or Africa.

- Therefore, it is required that they always carefully study the market and grasp the
psychology of consumers in that country to have appropriate methods.

IV. Conclusion.

- To be able to become a major Japanese manufacturer of engines, machinery and

vehicles. Every year, Honda strives to market more than 14,000,000 products around
the world.

- During the period of establishment, Honda always strived to win a position of trust in
the hearts of customers. Their goal is to provide quality products at reasonable prices.
At the same time, the products provided must be environmentally friendly.

- Through the construction of corporate culture of Honda company, we can see that in
today's era of international economic integration and globalization, which businesses
know how to harmoniously combine the culture of the native country and the country
parent company culture, they will be successful in any market and any business field.

V. References.
https://timviec365.vn/blog/van-hoa-doanh-nghiep-honda-new15269.html
https://www.tailieudaihoc.com/3doc/2468724.html
https://www.sgv.edu.vn/van-hoa-doanh-nghiep-cua-tap-doan-honda-post4639.html