YASEEN K.

MOHMAND
1570 Mount Hope Ave. | Rochester | NY 14620 | (585) 733 0155| yaseen.mohmand@simon.rochester.edu | Linkedin.com/in/yaseenkm

EDUCATION
SIMON BUSINESS SCHOOL, University of Rochester Rochester, New York
Master of Science – Business Analytics Class of 2018
• GPA: 3.7/4.0
• Merit Scholarship recipient
Lahore University of Management Sciences (LUMS) Lahore, Pakistan
Bachelor of Science – Accounting and Finance Class of 2015
Data Analysis and Statistical Inference using R – Duke University (Coursera) July 2017
Courses: Predictive Analytics with Python and R, Statistical Inference, Business Analytics, Pricing Policies
EXPERIENCE
MASTER’S PROJECTS
Xerox Rochester, NY
Business Analyst March 2018 – Present
• Performed data extraction, merging, and normalization by using tools like SQL and R.
• Conducted explanatory data analysis using correlation analysis and data visualization.
• Utilized machine learning methodologies like MARS, Neural Networks, Random Forests, LASSO and RIDGE Regression to build
a predictive model to preempt equipment breakdowns.
Netflix Rochester, NY
Business Analyst January 2018 – March 2018
• Performed statistical analysis to forecast user ratings for new movies and achieved 15% improvement in predictions.
• Developed algorithms by using tools like Neural Networks, MARS, Regression, Random Forests and SVC to train models.
Simon Vision Consulting Rochester, NY
Business Analyst October 2017 – March 2018
• Provided consultancy to a regional packaging business for new-product market entry; suggested product bundling with
complementing products and focus on select distribution channel.
• Used economic value analysis (EVA) with prices and demand from public datasets to suggest an optimal price to enter the market.
WORK EXPERIENCE
Systems Limited - a Microsoft Partner Company Lahore, Pakistan
Sales Strategist, Marketing Department January 2017 – May 2017
• Worked with the sales team to close deals valuing $150,000 by explaining industry specific benefits of our offerings to clients.
• Acted as a client-facing person and facilitated communications between the technical team and clients.
• Co-hosted 2 conferences with Microsoft to increase digital awareness, showcase product offerings, and generate new client leads.
Samsung Electronics – Samsung Group Lahore, Pakistan
E-Commerce Strategist June 2016 – January 2017
• Led A/B testing and optimization of social media ads; utilized data from Facebook, Google AdWords, Adobe analytics, and GFK.
• Established E-Commerce Department; added 5 distribution channels by reaching out to independent retailers resulting in an
increase of 300% in online sales (from $2M to $6M).
ExpertFlow – a Cisco Systems Partner Company Lahore, Pakistan
Assistant Product Manager, Marketing Department July 2015 – June 2016
• Formed an online marketing department from scratch and boosted sales leads by 3x.
• Led a team of 5 freelance software engineers to develop SAP and Microsoft based Caller Telephoni Integration CRM connector.
INTERNSHIPS
PepsiCo. Pakistan – Supply Chain Intern Summer 2014
KPMG Pakistan – External Audit Summer 2013
SKILLS / INTERESTS / VOLUNTEER
• Technical skills: Python, R, SQL, Tableau, MARS, Data-mining, K-NN, SVM, Random Forests, Statistics, Programming, Digital
Media, Excel, NLP, MapReduce, Dashboards, Computer Science, ETL.
• Volunteer work: Led the marketing team for Pak Helpline; Participated in United Nation’s Soliya
• Languages: English – Fluent; Pushto – Fluent; Urdu – Fluent | Interests: Swimming, Squash, Consumer Psychology, Traveling