W02 Project 1: Projected Profit and Loss Statement Starter

Kalei Ukuleles CLV - CAC

Projected Profit and Loss Statement Ukuleles Sales
For the Period of January 1 - December 31 Ukuleles/customer
Assumptions Gross profit/ukulele
Avg. ukulele price $ 100 Ukuleles Contribution
Avg. ukulele cost $ 95 Subscriptions
Ukuleles/customer 1.0 Subscriptions/month
Subscriber rate 25% Subscriber rate
Avg. no. of months of subscription 18 Months of subscription
Avg. Subscription Price $ 9.99 Subscription Contribution
Initial # of clicks/Mnth 1000 Customer Lifetime Value
Conversion Rate 2% Customer Acquisition Cost
Growth Rate/Month 0.5% <--Name this cell Contribution to Cash Flow
Cost Per Click $ 0.65 1 2 3 4 5
Sales in units Jan Feb Mar Apr May
PPC clicks 1000 1,000 1,005 1,010 1,015 1,020
Ukulele Sales (units) 20 20
New Subscribers 5 5
Ended Subscription 0 - - - - -
Number of subscribers 5

Revenue Jan Feb Mar Apr May

Subscriptions
Ukulele Sales
Total Sales
Cost of Goods Sold
Gross Profit

Advertising Cost
Gross Profit Less Adverting Cost
 1.0
ofit/ukulele $ 5
s Contribution $ 5.00

tions/month $ 9.99
25%
of subscription 18
ption Contribution $ 44.96
Lifetime Value $ 49.96
Acquisition Cost $ 32.50
tion to Cash Flow $ 17.46
6 7 8 9 10 11 12 13 14 15
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
1,025 1,030 1,036 1,041 1,046 1,051 1,056 1,062 1,067 1,072

- - - - - - - - - -

Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
 16 17 18 19 20 21 22 23 24 Total
Apr May Jun Jul Aug Sep Oct Nov Dec Year 1
1,078 1,083 1,088 1,094 1,099 1,105 1,110 1,116 1,122

- - - 5 - - - - -

Total
Apr May Jun Jul Aug Sep Oct Nov Dec Year 1
Total
Year 2

Total
Year 2